Summary
The global magazine market has been in decline, particularly in Western markets such as Europe and the USA, where there has been a notable shift from print to digital consumption, affecting both circulation and advertising revenues. from 2020 onwards, press advertising revenues fell by 12.5% in Q1, while digital formats were increasingly adopted, with 125.7 million digital copies distributed.
The French market specifically reflects this trend, with paid circulation for the magazine press down 4.95%, and sales for magazine and periodical publishers reaching 5.035 billion euros, continuing a downward trajectory. Despite this downturn, the French still show a strong attachment to the printed press, pointing to a potentially mixed future for the sector as it continues its digital transformation.
Trends in the French magazine market
The French magazine market is undergoing a period of transformation, with changing formats and distribution dynamics reflecting global models. The traditional print magazine format is in decline, with new generations opting for digital content rather than physical copies. Paid circulation in France has fallen by around 30% in 7 years, reflecting a significant break with the traditional consumption habits of French readers. Publishers' advertising revenues are also falling.
The adoption of digital alternatives is not yet generating comparable revenues, leading to a period of uncertainty and adjustment for advertisers. These financial challenges are part of a broader global trend, with major Western markets recording a negative average annual growth rate of 5.5%. Despite these challenges, the French magazine sector is still showing signs of resilience, not least because of the French people's enduring attachment to the printed press. There is every reason to believe that this tradition will not be totally abandoned, even as digital technology takes on increasing importance.
Against this backdrop, the industry's main players are diversifying into new areas such as podcasts and video-on-demand platforms. While the market is in a transitional phase, the continuing demand for magazine content should not be overlooked; the means of reaching consumers has simply changed.
In terms of digital magazine consumption, a remarkable spike in website and app visits was observed, with a total reaching almost 7.7 billion, further reinforcing the ubiquitous digital trend.
Despite a fluctuating market, press readership in France remained stable, with between 95 and 100% of French individuals consuming the press monthly, and over three-quarters engaging with digital articles. Digital consumption is particularly widespread in the mobile sphere, where a growing number of French people prefer to access content.
The magazine press, particularly in consumer sectors such as fashion and automotive, exerts a substantial influence on affluent and decision-making demographics. In this sphere, magazines retain a crucial role as primary sources of information. If we look at the types of magazines in high demand, television-related publications come out on top, with leading titles such as "TV Magazine" boasting substantial print runs of around 4 million copies. This preference for TV magazines could be linked to their broader content, which includes broader elements of media culture, beyond simple program listings.
The landscape of magazine distribution channels is changing. Direct subscriptions and digital formats are gaining ground, currently accounting for over half of magazine circulation, while physical outlets are responsible for a smaller share of around 37%.
An overview of the key players in the French magazine publishing market
The French magazine market, while facing challenges linked to digital transformation and the changing consumer landscape, remains diverse, with several key players adapting to these changes. Below, we describe some of the major publishers and what they bring to the market.
- SFR Presse Distribution: Known for distributing a variety of magazine titles, SFR Presse Distribution stands out in the French magazine landscape for its comprehensive selection encompassing diverse interests and sectors, including well-known titles such as "Ici Paris".
- CMI Publishing: Headquartered in Levallois Perret, CMI Publishing is a leading publisher with a portfolio of well-known magazine titles, including "Télé 7 jours", "Public", "Elle", "Femina", "Marianne" and "Arts et Décorations". These publications focus on entertainment, celebrity news, art and culture, and offer readers a wide variety of content.
- Prisma Media: Prisma Media, another big name in the industry, boasts a strong line-up of popular magazines such as "GEO" and "Femme actuelle". The publisher has established itself as a go-to source for lifestyle, travel and current affairs content.
- Reworld Media Magazines: Reworld Media Magazines recently made headlines with its acquisition of Mondadori France. Its range of titles such as "Grazia", "Biba", "Marie-France", "AutoPlus" and "Le journal de la Maison" appeal to a wide audience, in line with its mission to provide content that resonates with contemporary readers.
- Bayard Presse: Specializing in a somewhat different niche, Bayard Presse targets seniors with "Notre Temps" and has forged a strong market position with religious and lifestyle publications, including "La Croix".
- Lexisnexis SA: Focusing more on specialized content, Lexisnexis SA publishes titles such as "La semaine juridique" - an essential resource for legal professionals - and comprehensive references such as the "Code du travail".
- France Messagerie: Representing a key change in distribution, France Messagerie embodies the new era of French press distribution, focusing on optimizing flows between editeurs et les commerçants, playing a key role in ensuring that magazines reach their readers efficiently, whether via print or digital.
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 24/04/2024
Summary and extracts
1 Market overview
1.1 Definition and scope of the study
A magazine is a press format for periodical publication, often illustrated. Magazines can cover a wide range of subjects, but are characterized by a precise editorial line. It is structured around an active community of readers, and is distributed by subscription as well as for individual sale.
The players in the magazine market in France are editors, printers, publishers, distributors and newsagents (press houses, newsstands, supermarkets, etc.)
The global market is in decline. Western markets, the main readers of magazines, are going through a difficult period. The magazine format is declining in popularity, particularly among the younger generation, who prefer other online formats. At the same time, the sector has begun a transition to digital distribution, a segment that is becoming increasingly dynamic.
This decline is also affecting the French market. Paid circulation (number of sales to broadcasters) fell by 30% between 2012 and 2019. Publishers' advertising revenues are also in decline, and the transition to digital is generating losses among advertisers who are not yet convinced by the new formats.
The market is therefore in a state of flux, with changing formats and a changing publishing landscape: major publishing groups are focusing on diversifying into podcasts and video/TV-on-demand platforms. What's more, demand is still there, only the way it's reached is changing.
It's also important to put the downturn in the sector into perspective, and remember that the French still have a strong attachment to the printed press. So we can only hope that the sector will regain momentum once its transformation is complete.
List of charts
- Evolution of magazine industry market size
- Magazine paid circulation (245 titles)
- Sales trends for magazine and periodical publishers
- Comparison of sales index trends for magazine and periodical publishers
- Press advertising revenues
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
The magazine market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.