French market
The magazine market in France
A magazine is a periodical publication format representing one of the traditional segments of the printed press. It generally focuses on a specific theme and has a precise editorial line. It is sold at various points of sale (newsstands, tobacconists, newsagents, supermarkets, etc.) or can be mailed directly to subscribers.
- Study last updated
- Price
- €99 excl. VAT
- Written by industry experts
- Data unavailable to general-purpose AI
- Press sources
Intelligent search
Sectoria
Explore the Businesscoot corpus to take your study further.
The Businesscoot team
A question about this study?Market overview
Identify industry dynamics, opportunities and market participants to inform your project.
- Understand the market scope
- Identify demand drivers
- Understand market participants and their challenges
A magazine is a periodical publication format representing one of the traditional segments of the printed press. It generally focuses on a specific theme and has a precise editorial line. It is sold at various points of sale (newsstands, tobacconists, newsagents, supermarkets, etc.) or can be mailed directly to subscribers.
For several years now, the magazine market has been in sharp decline. Paper has been challenged by digital technology and its new uses, particularly among the younger generation: online press, social networks, video, etc. Worldwide, the sector is forecasting an average annual decline in revenues of 2.4% over the period 2020-2024. In France, the number of copies circulated fell by 4% in 2024.
Despite the French people's attachment to the printed press, which is regularly cited as one of the media most trusted by the public, the entire industry has been weakened: publishers, printers and press distributors have been going through troubled times for several years. In particular, press advertising revenues have fallen by 19% between 2018 and 2023, while a third of newspaper printers have disappeared in the last decade.
The magazine market is in transition, and must reinvent itself if it is to survive in the digital age. While paper is not dead, with new titles launched every year in a variety of sectors and for a variety of audiences, publishers are focusing their efforts on digital. Websites and applications, online kiosks, videos on social networks, podcasts: there are many avenues to explore in order to deploy magazines on the net, continue to deliver information to readers on new media, and develop synergies between paper and digital.
Declining sales are also prompting magazine publishers to broaden their activities in order to diversify their sources of revenue. More and more of them are investing in the audiovisual and events sectors, which can complement their core business.
Study contents
Chapters connecting customer needs, advisory services and the economics of industry professionals.
- Understand customers and uses
- Connect products, businesses and distribution channels
- Compare market participants and their models
Market overview
Demand analysis
Market structure
Offer analysis
Regulations
Positioning the players
Our expertise
Sources to support your analysis
Base your analysis on identified sources, with clear dates and definitions for each figure.
- Understand the scope of the data
- Find the cited publications
- Compare perspectives on the market
Produced by experts — Analysis backed by 35 years of experience in professional information. Our experts select sources, cross-check data and explain the issues shaping your market.
Beyond AI — Professional sources and expert analysis that go beyond ChatGPT or Claude answers based solely on the public web.
IndexPresse press database — Professional press articles covering market news, business strategies and industry developments. All articles are .
Open-access databases — Freely accessible data and publications to enrich the analysis and cross-check the information available on each market.
Official statistics databases — Economic and demographic indicators published by statistical agencies to measure trends and compare markets.
Specialist industry databases — Specialist data and reports to deepen your understanding of the players, segments and dynamics of each industry.
Trusted by professionals
Professionals share their experience of the clarity and usefulness of our studies and the Businesscoot service.
- Clear, structured analysis
- Insights for business projects
- Responsive customer service
As a business valuation expert, I need reliable strategic analysis of potential targets in their industries. For several years, I have relied on Businesscoot's industry analysis, where expertise and relevant data are essential.
David Jeanne
Managing director •
I am very satisfied with Businesscoot's market studies. The information is clear and well structured, making it easy to understand an industry's trends and key figures. Their catalogue is extensive and varied, and customer service is responsive. I recommend Businesscoot for reliable, accessible analysis.
Time Albouy
Business development expert •
Our team of industry experts
Talk to our team to check that the study's subject and scope match your project.
- Check the market scope
- Choose the right study for your project
- Ask a question before ordering
Guilhem Cournut
Food, retail and consumer goods
Denis Monnoyeur
Industry, energy and construction
Marie-Annick Cournède
Health, beauty and personal services
Arthur Lefeuvre
Digital, media and telecommunications
Related studies
Explore complementary studies to broaden your analysis.
- Explore related markets
- Compare market dynamics
- Refine your project
The magazine market in Italy
A magazine is a periodical publication printed in glossy, opaque paper. Magazines are generally published on a regular schedule and contain a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or a combination of the three. Nowadays, there is a
The sports press market in France
The sports press includes titles dealing with sports and sports news. Sports press titles can be found in both the magazine and newspaper segments, with a wide variety of formats (newspaper or magazine) and publication frequencies: daily, weekly or monthly. The sports press does not
The youth press market in France
The children's press market covers all print titles aimed at an audience under 18 years of age. It can be segmented by age category: children's magazines (0-6 years), children's magazines (6-9 years), junior magazines (8+ years) and teenagers' magazines (12+ years). The children's press boasts
