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Digital

Technology

The e-book market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

Digital books, also known as electronic books or eBooks, are publications in electronic format. They can be read on digital devices such as tablets, e-readers, smartphones and computers. EBooks are often available in different formats such as EPUB, PDF or MOBI, giving readers flexibility in terms of display. The global eBook market is currently experiencing strong growth due to the rapid adoption of electronic devices such as smartphones, tablets and e-readers. This market should continue to evolve and grow at a CAGR of 4.78% between 2024 and 2029, driven by the rise in the number of eBook distributors and variety in terms of subscriptions. In the French market, growing interest in e-books was observed during the COVID-19 pandemic. Indeed, the term "liseuse" saw an exponential rise in searches in March 2020. However, growth in the domestic market is progressing a little more slowly than at global level, due to the academic and professional segment, which has seen a 5.8% drop in sales, from 194.8 million euros in 2022 to 185.9 million euros in 2023. In France, there are 4 e-book segments on the French market:

The school segment Literature segment The academic and professional segment The consumer segment (comics, documents and current affairs, youth, etc.)

The market is dominated by American player Amazon, which has captured the interest of readers thanks to a combination of attractive prices and an extensive library of digital books. Facing Amazon are Fnac and Cultura, who are trying to counter the Kindle with their own e-readers, the Kobo and Vivlio. Alongside these major players, the French market is witnessing the emergence of startups trying to make their mark by targeting specific parts of the digital book value chain. They are seeking to capitalize on new market trends by offering, among other things, support services for authors who want to publish their books independently.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Market overview and definition
- 1.2 Global market
- 1.3 Marché National
2. Demand analysis
- 2.1 The French and digital books
- 2.2 Average annual reading habits of the French
- 2.3 French preferences
- 2.4 Legal eBook consumption in France
3. Market structure
- 3.1 The value chain
- 3.2 eBook distribution and sales media
- 3.3 Startups enter the market
4. Offer analysis
- 4.1 A variety of offers
- 4.2 The price of digital books VS the price of paper books
- 4.3 Towards a more inclusive and diversified offering
5. Regulations
- 5.1 Regulations