French market
The e-book market in France
Digital books, also known as electronic books or eBooks, are publications in electronic format. They can be read on digital devices such as tablets, e-readers, smartphones and computers.
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Digital books, also known as electronic books or eBooks, are publications in electronic format. They can be read on digital devices such as tablets, e-readers, smartphones and computers.
EBooks are often available in different formats such as EPUB, PDF or MOBI, giving readers flexibility in terms of display.
The global eBook market is currently experiencing strong growth due to the rapid adoption of electronic devices such as smartphones, tablets and e-readers. This market should continue to evolve and grow at a CAGR of 4.78% between 2024 and 2029, driven by the rise in the number of eBook distributors and variety in terms of subscriptions.
In the French market, growing interest in e-books was observed during the COVID-19 pandemic. Indeed, the term "liseuse" saw an exponential rise in searches in March 2020.
However, growth in the domestic market is progressing a little more slowly than at global level, due to the academic and professional segment, which has seen a 5.8% drop in sales, from 194.8 million euros in 2022 to 185.9 million euros in 2023.
In France, there are 4 e-book segments on the French market:
The school segment
Literature segment
The academic and professional segment
The consumer segment (comics, documents and current affairs, youth, etc.)
The market is dominated by American player Amazon, which has captured the interest of readers thanks to a combination of attractive prices and an extensive library of digital books. Facing Amazon are Fnac and Cultura, who are trying to counter the Kindle with their own e-readers, the Kobo and Vivlio.
Alongside these major players, the French market is witnessing the emergence of startups trying to make their mark by targeting specific parts of the digital book value chain. They are seeking to capitalize on new market trends by offering, among other things, support services for authors who want to publish their books independently.
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