The e-book market - Italy
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Study Overview
The e-book market is the area of publishing that concerns the publication and sale of digital books. E-books are electronic versions of traditional books that can be read on devices such as tablets, e-readers, smartphones, and computers. Several genres can be found in the e-book market in Italy, the most popular of which are:
E-books of fiction: novels, short stories, poems, literary essays. Non-fiction E-books: books on history, science, economics, psychology, etc. Academic and educational E-books: texts for higher and university education. Professional E-books: technical manuals, trade books, practical guides. Children's e-books: interactive picture books, children's stories.
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The e-book is not a recent product, but it has ancient roots. In 1949, Spanish inventor Angela Ruiz Robles registered a patent that anticipated some features of the future digital book. However, it was in 1971 that the e-book was officially born thanks to Michael S. Hart's Project Gutenberg. In Italy, the change of pace occurred at the beginning of the new millennium, in 2002, with the publication of the first Italian-language digital books by publisher Giacomo Bruno.[AssociazioneGlicine] The size of the global e-book market is estimated at $16.42 billion in 2023 and is expected to reach $20.74 billion by 2028, with a compound annual growthrate (CAGR) of 4.78 percent over the forecast period(2023-2028).[Mordorintelligence] The study will address the economic and structural aspects of the Italian digital book market; for more general information on the publishing sector or other complementary sectors, such as audiobooks, please refer to the specific studies available in the Businesscoot catalog.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Synthèse du marché
- 1.1 Introduction
- 1.2 The global market
- 1.3 The Italian market
- 1.4 Impact of covid-19
2. Analyse de la demande
- 2.1 Demand in Italy
- 2.2 Demand drivers
- 2.3 The geographical distribution of demand
- 2.4 New trends in demand
3. Structure du marché
- 3.1 The e-book stores
- 3.2 The value chain
- 3.3 The main players
- 3.4 Reading preferences
4. Analyse de l'offre
- 4.1 Supply analysis
- 4.2 The prices
- 4.3 New supply trends
5. Règlementation
- 5.1 The legislation

The e-book market - Italy
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