Summary of our market study

Since 2020, the global eHealth market has been experiencing significant growth despite fluctuations in investment. In 2021, the market was valued at $204.32 billion and is projected to grow at a CAGR of 17.4% from 2022 to 2030, driven by demand for cost-effective healthcare and support from the WHO. Although 2022 saw a decrease in health innovation funding to $23.3 billion—a roughly 50% drop from 2021—and a reduction in the number of deals made, this level of funding still marks progression compared to 2020 levels. This trend indicates sustained interest and investment in the digital health sector, underscored by an awareness accelerated by the COVID-19 pandemic, which has promoted technologies such as the Electronic Health Record. The push towards telehealth and mHealth demonstrates the market's potential for evolution and the transformation of healthcare delivery.

Trends and Developments in Italy’s E-Health Market

In the rapidly evolving landscape of Italy's e-health market, we observe several key trends that are shaping the demand for digital health services in the country. The surge in telemedicine and mobile health (m-health) solutions has been particularly noteworthy. Italy's e-health sector has embraced innovative technologies that enhance health information exchange, remote medical consultations, patient monitoring, and the integration of healthcare data through mobile applications and connected devices. Recent years have seen significant growth in Italy's digital health spending, with figures climbing over 12% from the previous year and reaching between 1.6 and 1.7 billion euros, which represents about 1.3% of public health expenditure. This demonstrates a heightened level of commitment towards digital transformation in healthcare, albeit the need for a more substantial push is recognized to fully capitalize on these digital initiatives. The trajectory of growth in the Italian e-health market has further been catalyzed by the COVID-19 pandemic. The pandemic has necessitated the rapid adoption of alternative methods for health service delivery, most notably telemedicine, which has been integrated into the national healthcare system with a newfound urgency. This health crisis also significantly increased the awareness and utilization of the Electronic Health Record (EHR), which grew from less than 10% of consultations being carried out remotely pre-pandemic to around 30% to 50% during the pandemic, reflecting a steep rise in remote patient consultations.

Medical professionals in Italy are increasingly recommending health applications to their patients, showing a growing interest in utilizing digital tools for improving physical activity, medication adherence, and monitoring clinical parameters. This trend suggests a positive outlook wherein over half of the doctors are expected to engage with such technologies in the near future. Despite these advancements, there is a discernible disparity in the uptake of digital healthcare solutions across different Italian regions. While some areas report high adoption rates of between 80% and 100% for electronic medical records, others show minimal to no adoption at all. This uneven progress highlights the necessity for a more uniform approach to digitalization across the nation, a goal which stands as a focus of the Strategic Digital Growth and the Three-Year Plan for Public Administration Information Technology. Success stories in the Italian e-health market, such as the implementation of Artificial Intelligence (AI) in digital pathology and the advent of telemental health platforms, serve as inspirations for further innovation. Initiatives like these illustrate the potential for cutting-edge solutions to make substantial improvements in patient care and service efficiency. In conclusion.

Key Market Players in the E-Health Sector

The e-health market witnesses the presence of influential players actively facilitating the integration of information and communication technology (ICT) into healthcare practices. These market participants are pioneering advancements in health information systems, telemedicine, mobile health applications, and other innovative healthcare solutions.

  • Google Cloud – As an industry giant in cloud computing, Google Cloud is spearheading developments in health data analytics and cloud-based solutions. The partnership with the Azienda Ospedaliera SS. Antonio e Biagio e Cesare Arrigo of Alessandria exemplifies Google Cloud's leadership in standardizing health data. This project aligns with the European standards for data codification and streamlines the process for research and clinical applications.
  • Reply – This company collaborates with healthcare institutions to leverage technology, transforming health data into standardized formats that are integral for analysis and research. Reply's expertise lies in designing and implementing ETL processes, contributing to cleaner and standardized performance databases that benefit clinical practices and research.
  • Provincial Health Authority of Catania – The Authority's project in Digital Pathology and its application of artificial intelligence algorithms have made strides in the diagnostics of cervical cancer, among other types. They manage a high-volume workload with innovations that enhance the screening processes, demonstrating the potential of integrating AI into pathological diagnostics.
  • Territorial Clinical Pathology – This service works closely with Pathological Anatomy departments to manage diagnostics for diseases like cervical cancer. Their approach underscores the efficacy of digital pathology and remote diagnostic systems in disease screening and management.
  • IRCCS Eugenio Medea – With a focus on neuropsychiatry, IRCCS Eugenio Medea has pushed the boundaries of telehealth services with the development of their "Telemental Health" system. The system supports primary care services and offers early screening for autism spectrum disorder (ASD), illustrating how telemedicine can bridge gaps between specialty and primary care, especially in the area of mental health.
  • Bambino Gesù Children's Hospital – Renowned for its pediatric care, this hospital has harnessed e-health technology to create a system that provides a comprehensive medical history for patients exhibiting recurrent fever. Their initiatives signify the important role of digital health tools in improving diagnostic accuracy and patient care for specific medical conditions.

These key players in the e-health market are not only shaping the way healthcare is delivered but are also setting the standard for innovation and integration of ICT in health systems. 

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Summary and extracts

1 Market Overview

1.1 Definition and presentation

According to the World Health Organization, the term e-health refers to "the use of information and communication technology (ICT) for health." E-health includes:

  • Health Information System or Hospital Information System: all solutions for the exchange of information between hospitals, physicians and patients,
  • Telemedicine: includes various medical acts performed remotely;
  • Tele-health: mainly concerns monitoring and prevention;
  • Technology devices for patients or m-health (mobile applications, connected objects, etc.);
  • Technology devices for providers;
  • Technology devices for public and industrial providers.

The global e-health market is growing, the total amount of funds raised by startups continues to increase, in 2019 it amounted to $13.7 billion. The progressive interest and recognition of telemedicine, telehealth, and especially m-health (mobile health) in Italy reflects a real revolution in the field of health, marked by the transformation of medical practices and relationships between market players. The sector shows high potential as suggested by recent investments of about €1.4 billion and 5% annual growth over the last two years. It is expected to be influenced by macro-economic factors in the area, such as the growth of a progressively older population or attempts to reduce healthcare costs and expenditures.

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Santé : Imactis dans le giron de GE Healthcare - 29/05/2023

Companies quoted in this study

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GE Healthcare
Insoft 2000 S.r.l.
Intellicare s.r.l
Kell s.r.l
bitCorp S.r.l.
Engineering Ingegneria Informatica S.p.A

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