The toothpaste market - Italy
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Study Overview
Toothpaste is an abrasive and antiseptic paste, gel, or powder that is used to clean teeth together with a toothbrush. The global toothpaste market is expected to grow at a rate of 3.5 percent through 2027. This growth is mainly driven by the increase in dental problems among children and adults due to poor eating habits and the rise in popularity of herbal oral hygiene products. Asia-Pacific accounts for an important share of the global market, mainly due to a strong customer base and changing lifestyles. In Italy, the market is included in several Ateco Codes, but these do not exclusively identify toothpastes:
Ateco Code 20.42.00: Manufacture of toiletries: perfumes, cosmetics, soaps and the like Ateco Code 47.75.10: Retailing of perfumery, toiletries and personal hygiene products
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Toothpastes account for about 70 percent of the oral hygiene market, and their consumption has grown very slowly in recent years. The market is also highly concentrated, with a few international players such as Colgate and Mentadent accounting for a large market share. Increased awareness of oral health and the importance attached to aesthetic appearance has led toothpaste manufacturers to expand their offerings by introducing whitening toothpastes. In addition, the consumption of more premium products and brands, such as Sensodyne, Elmex, and Parodontax, which are recommended by many dentists, has increased in recent years. The COVID-19 pandemic has increased the emphasis on hygiene, including oral hygiene. This trend has led to an increase for the demand for toothpastes.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market Overview
- 1.1 Definition and presentation
- 1.2 The global market
- 1.3 The domestic market
- 1.4 Italy, a predominantly importing country
- 1.5 Impact of the Covid 19 pandemic on the toothpaste market
2. Demand analysis
- 2.1 The oral hygiene habits of Italians
- 2.2 The development of new sustainable ranges
- 2.3 Consumers are increasingly wary of fluoride
3. Market structure
- 3.1 Market structure and dynamics, production
- 3.2 Market structure and dynamics, marketing
- 3.3 Distribution channels
4. Supply analysis
- 4.1 Type of Offering
- 4.2 Consumer prices
- 4.2 Prices
5. Regulations
- 5.1 Toothpaste composition and toxicity
- 5.2 Regulations
The toothpaste market - Italy
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