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MARKET OVERVIEW

1.1 Definition and presentation

Toothpaste is a paste, gel or abrasive and antiseptic powder to clean teeth using a toothbrush. Its primary purposes include health and aesthetics. The toothpaste market is a sub-segment of the oral hygiene market, which in turn is included in the segment of the hygiene and cosmetics market.

The global toothpaste market is a relatively mature but growing market where dynamism is driven by innovation and product renewal. The UK market is also growing, however there is scope for stronger figures; prnewswire reports that while consumption of toothbrushes & replacement heads in the UK is high, 16% of early young adults and 12% of older young adults are non-users.

Moreover, the British market is largely dominated by leading brands owned by large groups and where sales are in principle made in supermarkets (hyper and supermarkets). The most sold brands include Crest, Sensodyne, and Colgate.

Several trends currently prevail in the UK market; for example, the rise in consciousness of oral health has helped vendors introduce oral hygiene product categories, like teeth-whitening products.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti