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1.1 Definition and presentation

Toothpaste is a paste, gel or abrasive and antiseptic powder to clean teeth using a toothbrush. Its primary purposes include health and aesthetics. The toothpaste market is a sub-segment of the oral hygiene market, which in turn is included in the segment of the hygiene and cosmetics market.

The global toothpaste market is a relatively mature but growing market where dynamism is driven by innovation and product renewal. The US market has also experienced growth which is largely due to a considerable increase in sales of dental accessories and tools. Moreover, consumers are trending away from dental solutions that are purely cosmetic and at home dental care is increasingly common.

Moreover, the American market is largely dominated by leading brands owned by large groups, where sales are in principle made in super- and hyper-markets.

Several trends currently prevail in the US market; for example, the rise in consciousness of oral health has helped vendors introduce oral hygiene product categories, like teeth-whitening products.






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Reviews (3)

The Insulin Pump Market - France

Publicado en 11/01/2022 by Amaury Wernert

A very precise and detailed study of this market, driven by the strong growth of this disease in the world

Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content of the study has fully met your expectations. :)

The dental implant market - France

Publicado en 07/01/2022 by Denis Monnoyeur

The study highlights three trends: the dynamism of the market, the concentration of players and the practice of high prices.

Businesscoot Response:

Hello Denis, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The Parapharmacy Market - France

Publicado en 07/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Clear and concise generic study. Well documented. However, I would have liked to see that the actors' files at the end of the report corresponded precisely to those stated in the report.

Businesscoot Response:

Hello, Thank you for your feedback on our study. We are planning to update it taking into account your remarks, we will keep you informed as soon as it is available.