The eyewear market - Italy
An analysis with all the essential information for a clear, complete and quantified view of this market.

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Study Overview
The eyewear market includes items and accessories worn on or over the eyes. Eyeglasses are worn for a variety of reasons, the most common of which include use as fashion adornment, for lack of visual ability, or for protection. The three largest categories in the eyewear industry are in fact:
Glasses Sunglasses Contact lenses
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The industry thus encompasses all the players and processes involved in the design, production, and retailing of eyewear. Globally, there are promising projections for market growth. The aging population and the consequent development of life expectancy worldwide is one of the variables responsible for the positive forecast of increasing numbers of people needing eyewear. In developed countries, estimates are growing even more, with about 70 percent of adults needing corrective lenses. The latter figure is reinforced by rising disposable income, which should continue to drive premiumization of the eyewear industry in all segments, especially among noncorrective eyewear. The Italian market specifically should also be influenced by demographic changes, channel proliferation (e.g., GDO, internet), and emerging fashion trends.[Safilo].
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market summary
- 1.1 Definition and presentation
- 1.2 The global market
- 1.3 The Italian market
- 1.4 Imports and exports
- 1.5 Impact of COVID-19
- 1.6 The Russian-Ukrainian conflict
2. Demand analysis
- 2.1 Overview of demand
- 2.2 Determinants of demand
- 2.3 Cyclic question: sunglasses
- 2.4 Geographical distribution of demand
3. Market structure
- 3.1 Market organization and dynamics
- 3.2 Value Chain
- 3.3 Distribution channels
- 3.4 Made-in-Italy conquers the eyewear industry
- 3.5 The industry giant: EssilorLuxottica
4. Supply analysis
- 4.1 The offer
- 4.2 Prices
- 4.3 Supply trends
5. Rules and regulations
- 5.1 Regulations on the sale of all categories of eyeglass products
- 5.2 Bonus View

The eyewear market - Italy
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