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Health

The hearing aid market - Italy

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Italian

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Study Overview

Hearing aids are electronic devices designed to improve the hearing of those with hearing loss, that is, a reduction in hearing ability. These devices pick up sounds from the environment through a microphone, amplify them and transmit them directly to the user's ear, thus facilitating better understanding of speech and greater perception of environmental sounds. With technological advances, hearing aids have evolved considerably, becoming smaller, more discreet and functional.The components that are common to all models are:

A microphone - collects sounds and converts them into electrical signals An amplifier - increases the volume of microphone signals and filters out irrelevant sounds A "Loudspeaker" - Converts electrical signals into acoustic signals A receiver - channels acoustic signals to the eardrum.

Different types of devices include:

BTE (behind-the-ear): behind-the-ear hearing aids are placed behind the ear and channel sound into the ear canal through a thin, transparent tube connected to a custom-made earpiece. RIC (receiver-in-canal): RIC hearing aids use a thin plastic tube that extends from behind the ear into the ear canal. The distinguishing feature is that the receiver (speaker) is covered by a silicone dome, and its position inside the ear canal makes it almost invisible. ITE (in-the-ear): ITE hearing aids have the unique feature of placing the device completely inside the ear canal. Three different models are part of this category (ITC, IIC, CIC).

In 2023 the world market for hearing aids is estimated at 7.96 billion dollars. Sustained growth in the industry is expected in the near future. For the period 2024-2030 a compound annual growth rate (CAGR) of 6.78 percent under which the global market could reach a total value of 12.60 billion dollars.Regarding the volume of hearing aid sales, there is evidence of sustained growth between 2017 and 2022. During the period analyzed, the total number of devices sold increased from 15.05 million to 20.25 million, representing a growth of 34.6 percent. With the exception of 2020 (-17.2% compared to 2019), growth appears to be steady throughout the entire period.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market summary
- 1.1 Definition and presentation
- 1.2 The global and European market
- 1.3 The Italian market
- 1.4 Import - Export
- 1.5 The consequences of the Russian-Ukrainian conflict
2. Demand analysis
- 2.1 Overview of demand
- 2.2 Demand drivers
- 2.3 Geographical distribution of demand
3. Market structure
- 3.1 Market organization and dynamics
- 3.2 The value chain
- 3.3 Distribution: dominance of hearing aid stores
4. Supply analysis
- 4.1 Three types of hearing aids
- 4.2 An in-depth look at the BTE and ITE models
- 4.3 An average range of prices for different models
- 4.4 New supply trends: artificial intelligence and machine learning
5. Rules and regulations
- 5.1 Regulatory framework for the hearing aid market
- 5.2 Medical benefits