Summary of our market study

The global aromatherapy market has been experiencing significant growth, with a compound annual growth rate (CAGR) projected at 11.6% from 2021 to 2028, as reported by Grand View Research. This market, valued at $1.6 billion in 2020, is driven by an increasing awareness of the therapeutic benefits of essential oils and a growing preference for natural products. In the European context, Italy stands out as a key player, ranking second in essential oil production, just behind France. The Italian market is characterized by a dominance of Limited Liability Companies in the essential oil production sector, suggesting a landscape of small to medium enterprises. Distribution channels have diversified, with essential oils now widely available in pharmacies, herbalists, and supermarkets. While detailed segmentation and geographical distribution data post-2020 are not provided, the existing analysis points to a dynamic and expanding market with significant opportunities for growth within alternative medicinal practices, including aromatherapy.

A Flourishing Market for Aromatherapy in Italy

The Italian market for aromatherapy has been seeing a notable uptick in interest, with a trend leaning towards natural and alternative medical remedies propelling the sector forward. Aromatherapy, which finds its essence in the medicinal use of essential oils, is increasingly tapped for addressing a myriad of conditions including sleep disturbances, digestive issues, and respiratory ailments. With its roots entwined with phytotherapy – medicine based on plant-derived natural active ingredients – aromatherapy is becoming a staple in the broader healthcare conversation. The industry's growth trajectory is forecasted to scale up, as seen with the projected compound annual growth rate of approximately 7.7% through to 2026 on a global scale. Diving into the production of essential oils, Italy stands proud among the top 5 producers, clearly gearing up its supply side to meet the burgeoning consumer appetite.

Italian companies specializing in the production of essential oils are relatively few, hovering around 90, but they show resilience and growth potential. The sector, characterized largely by limited liability companies, suggests a landscape dominated by small to medium enterprises. The Italian love affair with aromatherapy does not just stop at production; it seeps deep into its consumption patterns. Over one-fifth of the Italian population has embraced unconventional medicines, including aromatherapy, signifying a robust demand base valued at approximately 2.5 billion euros – a significant slice of Italy's pharmaceutical market. The clientele for these alternative remedies tend to be well-educated individuals, occupying higher social rungs and possessing comfortable economic means. Further illustrating the penetration of aromatherapy into Italian culture, there exists a flourishing network of wellness centers and spas, with thousands of establishments spread across the country.

These centers predominantly operate as individual enterprises or part of larger conglomerates and cater to an ever-growing segment seeking holistic wellness solutions. In addition to wellness approaching, the market is witnessing a new wave of aroma diffusion applications that doubles as a sensory marketing tool. Fragrance diffusers are becoming the norm, not just for the calming effects of the essential oils but also as an innovative to forge lasting customer connections in retail and hospitality spaces. Approximately half of the sales in the aromatherapy sector come from the pharmaceutical segment, followed closely by other distribution networks like herbalists and large-scale retailers.

Prominent Aromatherapy Market Players and Their Contributions

The aromatherapy market is graced with a spectrum of dynamic players, each bringing their unique offerings and expertise to cater to the evolving consumer needs. Among these, certain companies stand out due to their influence and the quality of products they offer.

  • Capua 1880: A legacy in the essential oil global market, Capua 1880 has established itself as a benchmark for quality and tradition. With its roots dating back over a century, this company has honed its expertise in producing citrus-derived essential oils, which are a key ingredient in aromatherapy products.
  • Esperis S.p.a: This player brings to the market a wealth of experience and a broad portfolio of essential oils and raw materials for the cosmetic, pharmaceutical, and food sectors. Esperis is well-known for its dedication to quality and innovation, making it one of the pillars in the Italian aromatherapy landscape.
  • La Fontana S.r.l.: A smaller yet significant entity in the production of essential oils, La Fontana S.r.l. showcases the remarkable diversity within the Italian market. Their artisanal approach to oil production carves a niche that appeals to those seeking a more personalized touch in their aromatherapy experience.
  • Simone Gatto: With a focus on the rich biodiversity of Italian flora, Simone Gatto distinguishes itself by offering an assortment of high-quality, locally sourced essential oils. Their products emphasize the importance of sustainable practices within the aroma industry.
  • L'Armoaria S.r.l.s: Though less prominent in terms of market share, L'Armoaria S.r.l.s is another noteworthy contributor to the market. This company’s bespoke offerings highlight the innovative spirit of Italian startups in the essential oil sector.
  • Groupe Inula (Pranarôm): Groupe Inula, with its subsidiary Pranarôm, is a force to be reckoned with on a global scale. It specializes in scientific aromatherapy products and is heralded for its holistic approach that merges traditional wisdom with scientific research.
  • QC Terme S.r.l.: Predominantly operational in the wellness center segment, QC Terme S.r.l. has expanded the use of aromatherapy outside the confines of personal use into a comprehensive spa experience.

They provide a sanctuary for those seeking both relaxation and therapeutic benefits through their range of aromatherapy services. These key players, each in their respective niche, not only contribute to the economic vitality of the aromatherapy

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Summary and extracts

1 Market Overview

1.1 Definition and presentation

Aromatherapy refers to the use of essential oils for medicinal purposes. Thus, this market operates at the intersection of the essential oils market and phytotherapy, a discipline that consists of the practice of medicine based on the natural active ingredients of plants.

Undoubtedly fashionable, the global aromatherapy market is growing rapidly and is expected to follow a compound annual growth rate (CAGR) through 2026 of 7.7%, driven by increased interest and experimentation on both the demand and supply sides of alternative medical remedies - in which essential oils themselves are included, some of which are used for lack of sleep, digestive problems or respiratory disorders, for example.

The European market has developed in recent years thanks to the birth and entry into the market of some large operators, who are gaining ground in international territories, including Italy. The Italian market seems to be slowly entering the growth phase, but remains a small area in the broader context of healthcare and medicine. However, the supply side is gearing up to meet a growing consumer demand, placing the country in 2017 among the top 5 producers of the main market-defining raw material: essential oils. These are gradually becoming available in the various distribution channels (e.g. pharmacies, para pharmacies, supermarkets), and as a result are increasingly revealing themselves to consumers as a common good not limited to specialty stores.

In addition, the research and development expenditures allocated to the sector by both multinationals, professionals and small, innovative start-ups represent the driving force behind the expected market potential.

1.2 The world market

According to a new report byGrand View Research, the global aromatherapy market was worth *.* billion in **** and is expected to expand at a compound annual growth rate (***) of **.*% from **** to ****. This growth can be attributed to increased awareness of the therapeutic benefits of essential oils and the growing preference towards natural ...

1.3 The Italian market

In order to establish the value of the aromatherapy market in Italy, it may be useful to analyze the turnover of ateco code **.** "production of essential oils".

Given the difficulty of estimating the value of the aromatherapy market, it is interesting to note the trend of the production of essential oils ...

2 Demand Analysis

2.1 Natural Medicine and Phytotherapy

Phytotherapeutic products are experiencing an increasing demand. According to the analysis of Iqvia, in the last two years the sector has grown by *.*% and is now worth *.* billion euros, representing **% of the total turnover of the pharmaceutical market in Italy and **% of Otc drugs.[***].

More than one Italian in * (***) uses unconventional ...

2.2 An increasingly common trend: Aromatherapy in the home

More and more Italians have decided to try the benefits of aromatherapy in their homes through the use of essential oils to create an intimate and relaxing atmosphere or liven up an evening with friends, stimulate sleep, or recover energy.

In the use in the home is preferred the use of ...

2.3 Geographical Distribution of Demand

In order to have an idea of the distribution of the demand for aromatherapy in the Italian peninsula, in the absence of exhaustive data about it, it is useful to look at the spreading in the various regions of non conventional therapies among which, as already mentioned, there is also ...

3 Market Structure

3.1 Supply Chain Organization

The aromatherapy industry is part of the essential oils industry and more specifically the healthcare use of these products

Most aromatherapy products are sold wholesale todealers who then forward them to distributorsbefore reaching the hands of end customers

The essential oil production sector is highly concentrated, ** companies as of ****(***)

Regarding the ...

3.2 Focus on the essential oil production sector

In Italy,based on ATECO code **.**, which refers to the production of essential oils, the total number of companies operating amounts to ** (***). In the graph below, it is possible to deduce that the total number of companies in the sector compared to the Italian production system is small and, over the ...

3.3 Production and distribution channels

Manufacturers of essential oils can produce their own raw material or can use farmers, to subsequently sell their products to wholesalers. At the same time, they can also interact directly with producers of plant extracts, with user industries or even with the final consumer (***).

While some companies in the market specialize ...

3.3 Aromatherapy fruition in Italy

As aromatherapy is a holistic therapy, it can be used in different contexts and accompany the daily life of consumers. The use of it depends on the type of administration of the therapy: the benefits of aromatherapy can in fact be obtained both by air, then through the scenting of rooms, ...

4 Analysis of the offer

4.1 Average prices per aromatepia

It is difficult to estimate the costs of aromatherapy because there are different types and the use is possible in very different contexts. To best estimate this data, we can distinguish two market segments that best represent the price of the private use of this service: estimate price of a holistic ...

4.2 The main essential oils used in aromatherapy

The clinical use of essential oils (***) is defined as aromatherapy. Essential oils are obtained from flowers, leaves and fruits with very different methods. The substances that are obtained by natural methods, such as extraction with water vapor or extraction by cold pressure, are preferred because they do not alter the basic ...

4.3 New trends in the offer: aromatherapy and sensory marketing

An important and quite effective method of using essential oils are aroma diffusers; they are characterized by being efficient and having a great coverage in terms of space. The operation of diffusers is not complicated and neither is their technical structure. Normally, diffusers are provided with a tank which is to ...

5 Regulation

5.1 Regulatory framework

Essential oils in their "raw material" state are subject to the CLP* and REACH* Regulations, i.e. the rules governing the production and marketing of substances and preparations.

EC Regulation n.****/**** of December **, ****, called CLP Regulation (***)[***].

Regulation (***) No.****/****, known as REACH, is an integrated regulation for the registration, evaluation and authorization ...

6 Player positioning

6.1 Segmentation

  • Capua 1880 srl
  • Simone Gatto
  • Esperis S.p.a
  • L'Armoaria S.r.l.s
  • La Fontana S.r.l.
  • Pranarôm (Inula Groupe)
  • QC Terme S.r.l.

List of charts presented in this market study

  • Evaluation of Companies Active in the Sector
  • Comparison of companies producing essential oils
  • Proportion of Different Legal Entities
  • World growth aromatherapy market
  • Fabrication d'huiles essentielles - Chiffre d'affaires
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Latest news

Pranarôm: Experts in essential oils for 30 years - 15/03/2023
  • Pranarôm records +14% growth in 2022
  • Pranarôm founded 30 years ago
  • Part of the Inula Group, which includes Pranarôm, HerbalGem and Biofloral
  • More than 250 essential oil references offered by Pranarôm.
  • Three types of complementary therapies: aromatherapy, gemmotherapy and Bach flowers.
  • 90% of the Pranarôm range is made from pure, organic, virgin plant oils.
  • Pranarôm works closely with selected suppliers of raw materials from all over the world.
  • The company provides some 8,000 hours of free training for pharmacists every year.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Capua 1880 srl
Simone Gatto
Esperis S.p.a
L'Armoaria S.r.l.s
La Fontana S.r.l.
Pranarôm (Inula Groupe)
QC Terme S.r.l.

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