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MARKET OVERVIEW

1.1 Definition and scope of study

Aromatherapy refers to the use of essential oils for medicinal purposes. This market thus operates at the intersection of the essential oil market and phytotherapy, a discipline that consists of practicing medicine based on the natural active ingredients of plants.

Undoubtedly fashionable, the world market for aromatherapy is growing rapidly and is expected to follow a compound annual growth rate (CAGR) until 2026 of 7.7%, driven by the increase in interest and experimentation on both the demand and the supply side in alternative medical remedies – those including essential oils themselves, some of which are used for example for lack of sleep, digestion problems or respiratory disorders.

The European market has developed in recent years thanks to the birth and market adoption of a number of big players, which are now gaining ground in international territories, including Italy.

The Italian market appears to be slowly entering the growing phase yet remains a confined area within the larger context of healthcare and medicine. The supply side is though equipping itself to satisfy an expected rising consumer demand, positioning the country among the top 5 producers in 2017 of the core product defining the market – essential oils.

Those are becoming progressively available in the various distribution channels (e.g. pharmacies, para pharmacies, supermarkets), and consequently being increasingly revealed to consumers as a common good not merely confined to specialized stores. Additionally, research and development expenditures allocated to the sector from both multinationals, professionals and smaller innovative newly born companies represent a driving force for the market expected potential.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu L.

Associate Consultant

Mathieu L.

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Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.