Italian market
The herbal medicine market in Italy
Herbal medicine, commonly called phytotherapy, deals with all those medical treatments that are done using products of plant origin. The term derives from the Greek "phytòn" which means plant and the practice of these treatments has ancient origins. The main active substances that are used are:

- Price
- €99 excl. VAT
- €104.45 incl. French VAT
- PDF sent by email within 48 hours
- Written by industry experts
- Data unavailable to general-purpose AI
- Press sources
Intelligent search
Sectoria
Explore the Businesscoot corpus to take your study further.
The Businesscoot team
A question or a quote?Market overview
Identify industry dynamics, opportunities and market participants to inform your project.
- Understand the market scope
- Identify demand drivers
- Understand market participants and their challenges
Herbal medicine, commonly called phytotherapy, deals with all those medical treatments that are done using products of plant origin. The term derives from the Greek "phytòn" which means plant and the practice of these treatments has ancient origins. The main active substances that are used are:
- alkaloids such as morphine, caffeine and nicotine that act on the neuromuscular system
- polyphenols extracted from the barks, roots and fruits of trees have antioxidant properties and are used for skin problems
- glycosides which have important anti-inflammatory, analgesic, laxative and cardiotonic functions
As for the global market, this in the year 2020 had come to be worth 98.60 billion and is expected to reach a value of $391.22 billion by 2028 with a CAGR of 18.8%.
In Italy, according to Eurispes data, in 2017 one in five Italians said they used unconventional medicines. Compared to 2012, the number of people relying on alternative medicine increased from 14.5% to 21.2%. In particular, people who now use herbal medicines are 58.7% of the population. Italy at the European level was found to be one of the most flourishing countries for this market.
The most important tendency for this market is to use these medicines, besides as a product to treat different diseases and disorders, as a form of prevention. Being completely natural based products, they are therefore used as supplements to improve the health of the individual in his daily life. Moreover, given the great growth that the market is having, more and more companies are expanding their offerings in order to meet the needs of different customers. In Italy the trend is to sell these products not only in pharmacies but also in common supermarkets.
Study contents
Chapters connecting customer needs, advisory services and the economics of industry professionals.
- Understand customers and uses
- Connect products, businesses and distribution channels
- Compare market participants and their models
Market overview
Analysis of the demand
Market structure
Analysis of the offer
Regulation
Positioning of the actors
Our expertise
Sources to support your analysis
Base your analysis on identified sources, with clear dates and definitions for each figure.
- Understand the scope of the data
- Find the cited publications
- Compare perspectives on the market
Produced by experts — Analysis backed by 35 years of experience in professional information. Our experts select sources, cross-check data and explain the issues shaping your market.
Beyond AI — Professional sources and expert analysis that go beyond ChatGPT or Claude answers based solely on the public web.
IndexPresse press database — Professional press articles covering market news, business strategies and industry developments. All articles are .
Open-access databases — Freely accessible data and publications to enrich the analysis and cross-check the information available on each market.
Official statistics databases — Economic and demographic indicators published by statistical agencies to measure trends and compare markets.
Specialist industry databases — Specialist data and reports to deepen your understanding of the players, segments and dynamics of each industry.
Trusted by professionals
Professionals share their experience of the clarity and usefulness of our studies and the Businesscoot service.
- Clear, structured analysis
- Insights for business projects
- Responsive customer service
As a business valuation expert, I need reliable strategic analysis of potential targets in their industries. For several years, I have relied on Businesscoot's industry analysis, where expertise and relevant data are essential.

David Jeanne
Managing director •
I am very satisfied with Businesscoot's market studies. The information is clear and well structured, making it easy to understand an industry's trends and key figures. Their catalogue is extensive and varied, and customer service is responsive. I recommend Businesscoot for reliable, accessible analysis.

Time Albouy
Business development expert •
Our team of industry experts
Talk to our team to check that the study's subject and scope match your project.
- Check the market scope
- Choose the right study for your project
- Ask a question before ordering

Guilhem Cournut
Food, retail and consumer goods

Denis Monnoyeur
Industry, energy and construction

Marie-Annick Cournède
Health, beauty and personal services

Arthur Lefeuvre
Digital, media and telecommunications
Related studies
Explore complementary studies to broaden your analysis.
- Explore related markets
- Compare market dynamics
- Refine your project
The herbal medicine market in Spain
Phytotherapy refers to the use of medicinal plants to prevent or treat various illnesses. The practice encompasses a wide range of traditions, fromWestern herbalism and traditional Chinese medicine tohomeopathy andAyurveda, the age-old Indian medicine. Herbal medicine is part of a natural and often complementary approach
The herbal medicine market in France
Phytotherapy is medicine based on the use of plants or plant extracts and their natural properties, and comprises[FranceAgriMer] :
The advanced therapies market in Italy
Advanced therapies are a category of innovative medical treatments that exploit advanced technologies to modify or manipulate genetic material, cells, or tissues with the goal of treating or curing complex and often incurable diseases.They represent an advanced frontier of personalized, targeted, and regenerative medicine, offering
























