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Summary and extracts

1 Market Summary

1.1 Definition and presentation

The denture or dental implant market is concerned with the production and distribution of equipment for the functional and aesthetic restoration of teeth. There are three different solutions aimed at restoring total or partial missing teeth:

  1. Fixed dentures
  2. Implant
  3. Removable prosthetics

In the following practice, both fixed and mobile implants are grouped under the nomenclature of dentures or dental implants. Prostheses are made either manually or with computer-aided design (CAD) systems. We identify different types of dental prostheses available in the market:

  • Metal dentures
  • Synthetic resin dentures
  • Ceramic dentures (with or without metal framework)
  • Zirconia dentures

The European denture market is dominated by Germany and Italy, which have a large number of laboratories producing dentures. The Italian dental sector is driven by the rapid development of new technologies, at the top among all categories, the best performance is recorded precisely by prosthetics. The number of laboratories has remained fairly stable in recent years, but the percentage of those using digital solutions is growing, undoubtedly making the scenario more competitive at the expense of traditional laboratories.

1.2 Impressive global growth in implantology

In ****, the value of the dental market globally touches $** billion, with North America holding about half of the share (***) of *.* percent.

The medical implant market by region World, ****-****, in billions of USD Source: ****

In ****, the global dental implant market reached a value of $*.** billion. Over the next * years, a compound ...

1.3 An estimate of the size of the Italian market

It is not easy to estimate the size of the Italian dental prosthesis market, given the difficulty of unambiguously defining the terms "prosthesis" and "implant" dentistry. Indeed, we will see in the section on supply analysis the multiplicity of adoptable dental solutions and their interconnection. An appropriate measurement for estimating the ...

1.4 International Dental Prosthesis Exchange

Between **** and ****, Italy's export volume of dental implants appears to be growing. Over the period, exports grew by **.**%, thanks mainly to the values recorded in **** and ****, and against a substantial stability of imports, Italy's trade balance shows a value of more than * in ****.

Import - export dental implants Italy, ****-****, in ...

1.5 The impact of the Russian-Ukrainian conflict

The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in the consumer price index. The dental services sector is not exempt from this increase. Through the analysis of the price index for dental services, a *-point increase between January **** and August **** can be shown. ...


2 Demand analysis

2.1 Demand in Italy

Between **** and ****, Italians' monthly spending on dental services appears to be declining. Specifically, between **** and ****, spending fell from **.* euros per month to **, a contraction of **.*%. Between **** and ****, a recovery can be discerned, with a year-on-year increase of **.* percent and the value of spending returning to well above ** euros per month.

Population ...

2.2 Demand drivers

The main drivers of demand for dental services include level of education, professional position and age.

Level of education

Spending on dental services appears to be positively correlated with a person's level of education. In **** spending among those with a bachelor's degree or higher spend an average of **.** euros per month ...

2.3 The geographical distribution of demand

To visualize the geographical distribution of demand, a map was created with the average monthly expenditure of Italian households on dental services.

The distribution of demand across the territory is extremely uneven. The Northeast has the highest monthly expenditure, with nearly ** euros spent by households each month. This is followed by ...

2.4 The demand trend

As shown above, tooth loss appears to be positively correlated with advancing age. In ****, ** percent of Italians over ** years old are reported to have complete edentulism for a total of *.** million people. Considering that tooth loss is the main driver driving the demand for dental implants, and that the Italian population ...

3 Market structure

3.1 The market structure

In order to analyze the market structure of dental implants, the industry under Ateco code **.**.** related to the manufacture of dental prostheses is considered for production.


Between **** and ****, the number of enterprises dedicated to the manufacture of dental prostheses decreased slightly in Italy, from **,*** to **,*** (***). The trend is uneven during ...

3.2 The value chain

3.3 The distribution channels of the market

The main distribution channel for dental implants is dental offices.


Between **** and ****, the dynamics of the number of dental practices shows a basically stable trend (***). However, when analyzing the annual trend during the period, it is possible to show a sharp decline in activity between **** and ****. The advent of the ...

3.4 The main actors

Some of the leading manufacturers and distributors in the field of implant dentistry are suggested below.


Zhermack: founded in ****, is now part of the multinational Dentsply Sirona. The company offers state-of-the-art materials and solutions for the dental, industrial and wellness sectors. Zhermack Dental represents Zhermack's core business, with a complete ...

4 Supply analysis

4.1 An overview of possible solutions to edentulism

The loss of one or more teeth, despite the social discomfort it can cause in the individual, is now no longer an irreversible condition. There are * possible solutions proposed by the dental field:

Removable dentures Dental implant Dental bridge Fixed dentures on dental implants


Compared to traditional removable dentures (***), the ...

4.2 High costs for Italian dental care

Below are the national average prices for a dental implant (***), highlighting the costs incurred by the dental office and the patient for the different components and for the work in its entirety.




4.3 Supply trends: the implant-saving test and immediate-load surgeries

As with traditional medicine, dentistry constantly strives for innovative solutions. In the field of implant dentistry, research is mainly focusing on preventing possible complications after surgery. In early ****, a new weapon was made available to prevent the two most common inflammatory diseases, mucositis and peri-implantitis, which affect ** percent and ** percent of ...

5 Rules and regulations

5.1 Regulations in the field of dentistry and dental technology

Directive **/**/EEC covers all manufacturers of medical devices-including dental devices-and establishes the necessary practices to be followed by the dental practitioner and dental technician in this regard. An overview of the directive follows.

First, the directive states that CE marking is required for placing on the market. With the exception of ...

6 Positioning of actors

6.1 Segmentation

  • Sweden & Martina
  • Biomax
  • Zhermack
  • Istituto Stomatologico Italiano
  • HD Dental
  • Dentalcoop
  • DP Dent
  • Centri Dentistici Primo
  • Major
  • Rhein
  • B&B Dental
  • Straumann

List of charts presented in this market study

  • The medical implant market by region
  • World market value of dental implants
  • Average monthly population expenditure on dental services
  • Preferred type of dental practice
  • Main reasons why Italians visited the dentist
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Sweden & Martina
Istituto Stomatologico Italiano
HD Dental
DP Dent
Centri Dentistici Primo
B&B Dental

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