The toothpaste market - France

Toothpaste is an abrasive and antiseptic paste, gel or powder used to clean teeth for health and aesthetic reasons. The first commercially available toothpastes appeared in the 19th century, and it was in 1896 in New York City that Colgate produced the first tube of toothpaste in the form known today. The toothpaste market is a sub-segment of the oral hygiene market which in turn is a segment of the hygiene and cosmetics market. The global toothpaste market is a relatively mature but growing market where dynamism is driven by innovation of supply. Globally, toothpaste sales are growing amid increased health concerns and higher spending power which permits more people to access the product. Indeed, a CAGR of 3.1% over the period 2017 to 2024 is expected, with Asia-Pacific being the key driving market. The French market, similar to that of the global market, is largely dominated by leading brands (such as Colgate) owned by large groups, whose sales are mainly made in supermarkets and hypermarkets. The French still have some progress to make in the area of dental hygiene habits which proves that the sector is buoyant. Finally, the market is disrupted by the appeal of organic and natural products. In 2020, due to the pandemic, toothpaste sales have slightly decreased. However, before the crisis, the sales showed a little increase, an upward trend that seems to resume in 2021.