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Hygiene

well being

The men's razor market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

The men's razor market is a sub-segment of the men's hygiene and beauty market. The razor is the device used by men primarily to shave facial hair.the straight razor, with its large, fully exposed blade used by hairdressers or enthusiastic amateurs, can be contrasted with the safety razor, where only a portion of the blade is exposed. The disposable-blade razor was patented by Gillette in 1904, the first electric razor dates back to 1928 (invented by Jacob Schick), and Gillette developed the first disposable "razor-blade" in 1974. Today's razors generally have one to 5 blades. The (safety) razor market comprises several segments:

clippers electric shavers mechanical shavers (refillable shavers/systems, associated blades and disposable shavers)

The markets for shaving preparation products (gel/foam/shaving cream) andaftershave products (lotions/baumes/gel), linked to the razor market, will be discussed. The global razor market is growing, with an average annual growth rate of 7% from 2024 to 2033. Europe dominates the global market, while the Latin American market is the most dynamic, posting strong growth. The domestic market, on the other hand, is losing steam, with sales down 16% in seven years. While the French market is dominated by mechanical shavers, this segment is in sharp decline. The beard trend and the emergence of pure players specializing in distance-selling and the development of subscription offers have turned the market upside down. However, shavers are still mainly distributed in supermarkets and hypermarkets in France.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and scope of study
- 1.2 A growing global market
- 1.3 The national market for men's shavers
- 1.4 The national market for before- and after-shave products
- 1.5 Trade balance analysis
2. Demand analysis
- 2.1 General characteristics of the request
- 2.2 A decline in shaving in favor of beards
- 2.3 Consumer influencers
3. Market structure
- 3.1 Business models and popular brands for manual shaving
- 3.2 The electric shaver business model and popular brands
- 3.3 An innovative market that tries to adapt to new market trends
- 3.4 A new business model driven by new players
- 3.5 Interview with Alexis de Guitaut, director of the Rasage Classique website
4. Offer analysis
- 4.1 Razor types
- 4.2 A more qualitative experience
- 4.3 New products, symbols of consumer trends
- 4.4 Pre- and aftershave products
- 4.5 Focus on online prices for France's favorite products
5. Regulations
- 5.1 Regulations