French market
The men's razor market in France
The men's razor market is a sub-segment of the men's hygiene and beauty market. The razor is the device used by men primarily to shave facial hair.the straight razor, with its large, fully exposed blade used by hairdressers or enthusiastic amateurs, can be contrasted with the safety razor, where only a portion of the blade is exposed.
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The men's razor market is a sub-segment of the men's hygiene and beauty market. The razor is the device used by men primarily to shave facial hair.the straight razor, with its large, fully exposed blade used by hairdressers or enthusiastic amateurs, can be contrasted with the safety razor, where only a portion of the blade is exposed.
The disposable-blade razor was patented by Gillette in 1904, the first electric razor dates back to 1928 (invented by Jacob Schick), and Gillette developed the first disposable "razor-blade" in 1974. Today's razors generally have one to 5 blades.
The (safety) razor market comprises several segments:
clippers
electric shavers
mechanical shavers (refillable shavers/systems, associated blades and disposable shavers)
The markets for shaving preparation products (gel/foam/shaving cream) andaftershave products (lotions/baumes/gel), linked to the razor market, will be discussed.
The global razor market is growing, with an average annual growth rate of 7% from 2024 to 2033. Europe dominates the global market, while the Latin American market is the most dynamic, posting strong growth.
The domestic market, on the other hand, is losing steam, with sales down 16% in seven years. While the French market is dominated by mechanical shavers, this segment is in sharp decline. The beard trend and the emergence of pure players specializing in distance-selling and the development of subscription offers have turned the market upside down. However, shavers are still mainly distributed in supermarkets and hypermarkets in France.
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