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Hygiene

well being

The men's cosmetics market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

Cosmetics are defined by the Public Health Code as "any product intended to be placed in contact with the superficial parts of the human body with a view to cleaning them, perfuming them, modifying their appearance, protecting them, maintaining them in good condition or correcting body odors". Men's cosmetics are adapted to the specific needs of men's skin and bodies. The men's cosmetics market can be broken down into several major segments:

hygiene products (shower gels, shampoos, deodorants, etc.) ; skincare products (creams, cleansers, aftershaves, etc.); beauty products (make-up, perfumes).

Sales in this sector have been rising for several years, and are set to continue to do so in the future: worldwide, their CAGR (compound annual growth rate) is estimated at 5.6% over the period 2024-2032. In France, men's cosmetics represent around 5% of the overall cosmetics market, but their growth potential is significant. This is due to men's growing interest in their appearance and well-being. More and more male consumers are turning to cosmetics to feel better, boost their self-confidence or combat ageing. In France, around 50% of men now use these products. The success of certain fashions, such as beards, also plays in the sector's favor: men want to take better care of their beards, and are ready to buy new tools or dedicated care products to do so. The market is also boosted by the many brands that have appeared in recent years. For a long time, the range of products was dependent on the sector's major manufacturers, whose catalogs for men remained limited, but these new players have started to offer more specific products, such as organic and natural products. In France, L'Oréal Men Expert and Nivea Men account for more than three-quarters of sales.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Market overview and definition
- 1.2 Global market
- 1.3 French market
- 1.4 French trade balance in cosmetics
2. Demand analysis
- 2.1 The groom boom, or when men take better care of themselves
- 2.2 More than a quarter of men wear make-up
- 2.3 French people who wear beards and care for them
- 2.4 Natural and organic: criteria that matter to men
3. Market structure
- 3.1 Market value chain
- 3.2 Production
- 3.3 Distribution
4. Offer analysis
- 4.1 Offer and product segments
- 4.2 Price trends and differences
- 4.3 Organic, natural, made in France: commitments valued by brands
- 4.4 Specialize to assert your expertise
- 4.5 Influencers, potential relays of weight
5. Regulations
- 5.1 European regulations governing marketing conditions
- 5.2 Labeling cosmetic products