the make-up market | France

1.1 Presentation and definition of the make-up market

The make-up market, a segment of the cosmetics market, refers to all sales of products intended to beautify or disguise the face. There are several categories of products:

• for the lips: lipsticks, lip pencils, glosses, balms and exfoliants, plumpers
• for the complexion: foundation, blush, cream, powder, concealer, highlighter
• for the eyes: mascara, eye shadow, pencils, eyeliner, false lashes
• for eyebrows: pencils, powders, gel, mascara
• accessories: lip brushes, complexion brushes, eyebrow brushes...

The global cosmetics market is growing rapidly, driven by the American and Asian markets. The French cosmetics market is a key economic sector for the French economy.the make-up segment occupies a relatively marginal place in terms of sales generated on the cosmetics market, but shows a very strong dynamism in exports

While the global market remains dynamic, the French make-up market has been losing steam in recent years: the trend is towards natural products For several years, make-up has been losing followers and is used less regularly. In order to counter the stagnation of the demand, the companies of the sector try to distinguish themselves through the valorisation of plants, the respect of the environment, the personalization and the digitalization of the offer.