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Hygiene

well being

The make-up market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

The make-up market, a segment of the cosmetics market, covers all sales of products designed to beautify or disguise the face. Several product categories can be distinguished:

for lips: lipsticks, lip pencils, glosses, balms and exfoliants, plumpers for the complexion: foundation, blush, cream, powder, concealer, highlighter for eyes: mascara, eye shadow, pencils, eyeliner, false eyelashes eyebrows: pencils, powders, gel, mascara accessories: lip brushes, complexion brushes, eyebrow brushes, etc.

The global cosmetics market is booming, driven by North Asia and North America. The French cosmetics market is a key economic sector for the French economy. The make-up segment occupies a relatively marginal position in terms of sales generated on the cosmetics market, but is very dynamic on the export market. While the global market remains buoyant, the French make-up market has been losing steam in recent years: the trend is towards natural products. For some years now, make-up has been losing followers and is used less regularly. To counter the stagnation in demand, companies in the sector are seeking to distinguish themselves through the valorization of plants, respect for the environment, personalization and digitalization of the offer.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Presentation and definition of the make-up market
- 1.2 A dynamic global market
- 1.3 The French make-up market
- 1.4 Export agreements for made-in-France cosmetics
- 1.5 The impact of the Coronavirus
2. Demand analysis
- 2.1 Typology of demand
- 2.2 Demand weakened by the covid19 crisis but set to rebound in 2022
- 2.3 The importance of influencers
- 2.4 The popularity of organic food
3. Market structure
- 3.1 The cosmetics industry
- 3.2 Distribution dominated by specialized and mass-market channels
- 3.3 The weight of different product categories
4. Offer analysis
- 4.1 Very uneven price levels by segment
- 4.2 Supply trends
- 4.3 A growing organic and responsible offer
5. Regulations
- 5.1 Pre-marketing regulations
- 5.2 Post-marketing regulations