The make-up market - France

INFORMATION ON THE STUDY

Prix: 89€ HT
Last update: 28/07/2020
Language: EN
Category: Well-being, body care and dietetics
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MARKET OVERVIEW

1.1 Presentation and definition of the make-up market

The make-up market, a segment of the cosmetics market, refers to the total sales of products intended for facial beautification or disguise . There are several categories of products

for lips : lipsticks, lip pencils, lip gloss, balms and exfoliators, plumpers
for the complexion : foundations, blush, cream, powder, concealer, highlighter
for eyes : mascara, eye shadow, pencils, eyeliner, false eyelashes
for eyebrows : pencils, powders, gel, mascara
accessories : lip brushes, complexion, eyebrows...

The world marketplace of cosmetics is growing, driven by the American and Asian markets The french market cosmetics is a flagship economic sector for the French economy The make-up segment occupies a relatively marginal place in terms of turnover generated on the cosmetics market but shows a very strong dynamism in exports

While the world market remains dynamic, the French make-up market has been running out of steam in recent years: the trend is towards naturalness In recent years, make-up has been losing followers and is used less regularly. In order to counter the stagnation in demand, companies in the sector are seeking to distinguish themselves through the valorisation of plants, respect for the environment, personalisation and digitalisation of the offer.

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