French market
The make-up market in France
The make-up market, a segment of the cosmetics market, covers all sales of products designed to beautify or disguise the face. Several product categories can be distinguished:

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The make-up market, a segment of the cosmetics market, covers all sales of products designed to beautify or disguise the face. Several product categories can be distinguished:
for lips: lipsticks, lip pencils, glosses, balms and exfoliants, plumpers
for the complexion: foundation, blush, cream, powder, concealer, highlighter
for eyes: mascara, eye shadow, pencils, eyeliner, false eyelashes
eyebrows: pencils, powders, gel, mascara
accessories: lip brushes, complexion brushes, eyebrow brushes, etc.
The global cosmetics market is booming, driven by North Asia and North America. The French cosmetics market is a key economic sector for the French economy. The make-up segment occupies a relatively marginal position in terms of sales generated on the cosmetics market, but is very dynamic on the export market.
While the global market remains buoyant, the French make-up market has been losing steam in recent years: the trend is towards natural products. For some years now, make-up has been losing followers and is used less regularly. To counter the stagnation in demand, companies in the sector are seeking to distinguish themselves through the valorization of plants, respect for the environment, personalization and digitalization of the offer.
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Denis Monnoyeur
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Marie-Annick Cournède
Health, beauty and personal services

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