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MARKET OVERVIEW

1.1 Presentation and definition of the make-up market

The make-up market, a segment of the cosmetics market, refers to the total sales of products intended for facial beautification or disguise . There are several categories of products

  • for lips : lipsticks, lip pencils, lip gloss, balms and exfoliators, plumpers
  • for the complexion : foundations, blush, cream, powder, concealer, highlighter
  • for eyes : mascara, eye shadow, pencils, eyeliner, false eyelashes
  • for eyebrows : pencils, powders, gel, mascara
  • accessories : lip brushes, complexion, eyebrows...

The world marketplace of cosmetics is growing, driven by the American and Asian markets The french market cosmetics is a flagship economic sector for the French economy The make-up segment occupies a relatively marginal place in terms of turnover generated on the cosmetics market but shows a very strong dynamism in exports

While the world market remains dynamic, the French make-up market has been running out of steam in recent years: the trend is towards naturalness In recent years, make-up has been losing followers and is used less regularly. In order to counter the stagnation in demand, companies in the sector are seeking to distinguish themselves through the valorisation of plants, respect for the environment, personalisation and digitalisation of the offer.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

COMPANIES

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Method

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Analysts 1 sector analyzed
in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu L.

Associate Consultant

Mathieu L.

Mathieu L. logo 1 Mathieu L. logo 2
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

Héloise F. logo 1 Héloise F. logo 2
Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.