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1.1 Definition and scope of the study

The application of nail polish is intended to beautify and protect the nails. It is usually applied with a small brush built into the cap of the nail polish bottle, and then it takes a few minutes for the polish to dry (even longer for patterns); some nail polishes can also be applied as a gel and then cured with UV light

Nail polish is part of the cosmetics segment, and more precisely of the make-up category. The latter also includes eyeshadows, foundations, powders, blushes, mascaras, lipsticks. The nail polish market is a sub-segment of the nail market that includes trade show activities and the sale of nail polish removers

The different targets and outlets of the nail polish market are private individuals as well as professionals of cosmetic care such as beauty institutes or nail bars

In France as in the world, the nail polish market is very dynamic. It is notably driven by the latest innovations in terms of textures and finishes (also available in the florissants nail bars), or by the latest, more environmentally responsible innovations.


1.2 A favourable international environment

The global cosmetics market
The global cosmetics market, of which the nail market is a part, is growing strongly: it is estimated at *** billion euros in **** (***), i.e. a *.*% growth in ****. The year **** was the best performance since ****. [***]

Source: ****
Asia-Pacific alone accounts for **% of the total market value, followed by North ...

1.3 The French market in slowdown

France, leader in the cosmetics market
The cosmetics manufacturing market is worth **.* billion euros in ****. [***]
The French cosmetics industry also benefits from a dynamic foreign demand: French exports will reach **.* billion euros in ****, i.e. more than **% of the sector's turnover. Exports to Asia and North America are the most dynamic, ...


2.1 Consumption of nail polish continues to decline

The nail polish sector has been steadily losing buyers in recent years, due to the emergence of semi-permanent and permanent nail polishes: it is estimated that between **** and ****, the sector lost a total of **,*** buyers, with a penetration rate rising from **.*% in **** to **.*% in **** (***) and an average purchase of * varnishes per ...

2.2 Nail polish consumption patterns

Liquid varnishes are still the most consumed
Despite a drop in consumption of liquid nail polish since **** (***), this type of polish remains the most in demand in France: it is far ahead of nail polish bases, nail care, fixative nail polishes and semi-permanent nail polishes

Source: ****
UV nail gels accounted for ...


3.1 Organisation of the sector

Companies and employees in the beauty care sector
In the absence of figures on the number of establishments in the nail polish sector, some information can be given on the beauty care sector, of which the nail polish market is a part
The number of establishments in the beauty care sector ...

3.2 The manufacture of nail polish

According to Cosmetic OBS The nail varnish is made from "mixtures of constituents at room temperature and dispersions of pigment particles in high stress force equipment such as a microbead mill"
The nail polish production scheme therefore follows five steps
The preparation of a clear colourless varnish Preparation of a thixotropic ...

3.3 A wide variety of distribution channels

The main distribution channels
Reflecting the wide range of nail polish on the market, more or less high-end and responsible, the distribution channels are very varied on the market
Among the distribution channels of the nail polish market in France are
Large-scale distribution (***) Selective distribution (***) Brands specialized in cosmetics (***) Department stores ...


4.1 The different types of nail polish

Different types of nail polish according to the use made of it
Base: to be applied before varnishing Colour: the varnish that gives colour to the nail Top Coat To be applied after the break, to protect and shine
Different forms of nail polish according to the way of applying it ...

4.2 Very heterogeneous prices

Prices for nail polish vary greatly depending on the brand and type of nail polish. Prices range from less than * euros for entry-level nail polish to ** to ** euros for top-of-the-range and top brand nail polish. [***]
The graph below shows a list of nail polish brands marketed in France with more natural ...

4.3 The latest innovations on the market

Les vernis semi-permanents
Les chutes de vernis à ongles liquides ont chuté ces dernières années face à l’émergence des vernis semi-permanents : la pénétration du marché est passée de **,*% en **** à **,*% en ****, le nombre d’unités achetées de *,* par an en **** à * par an l’année suivante, ...


5.1 NAF nomenclature

The nail polish market is a sub-segment of the cosmetic products market, which is referenced by the Insee under the code **.**.** entitled "Cosmetic, manicure and pedicure services"; and
It includes all of the following articles
Facial care, including beauty treatments Aesthetic manicure and foot care services Beauty, facial care and make-up ...

5.2 Control of the chemical composition of nail polishes

Regarding the chemical composition of nail polish, an article in the Parisien of **** indicated that the use of phthalates (***) for the manufacture of nail polish has been banned since ****
However, a survey conducted in late **** by the DGCCRF showed that there were "The report states that the levels of prohibited phthalates ...


6.1 Segmentation

  • Sephora
  • Yves Rocher
  • Marionnaud
  • OPI
  • Fiabila
  • Nailmatic

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