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MARKET OVERVIEW

1.1 Definition and presentation

A beauty parlour is legally defined as a a professional offering his or her customers aesthetic care other than medical care and paramedical and aesthetic modelling without medical purpose, according to article 16-1 of the law of 5 July 1996.

Beauty salons are therefore establishments that perform beauty treatments including body care, facials, beauty treatments, hair removal and other more specific treatments (UV tanning, pulsed light). They can be general practitioners, like Yves Rocher, Body' Minute or Lime or specialized in a treatment, such as Nail' Minute, L'Atelier du Sourcil or Depil Tech etc.

They are competing with the selective perfumeries (Nocibé, Marionnaud etc.) who have opened their own institutes within their stores as well as department stores (Printemps, Galeries Lafayette etc.), fitness and thalasso-therapy institutes, SPAs and massage parlours.

In France, the majority of companies in the beauty salon sector are small independent structures. Indeed, in 2018, 82% of companies had no employees at all, other than the owner. On the other hand, although the institutes under the brand names, which belong to networks such as Yves Rocher or Body' Minute, are in the minority in number, they capture a major part of the turnover and are developing more and more. Thus, the already fragmented beauty salon market is becoming more and more atomised.

In 2018 the french market for beauty salons progressed by 7.3% compared to the previous year, marking an acceleration of growth. However, the Covid-19 outbreak paralysed the sector for several months and seriously compromised this positive market trend.

However, the sector benefits from significant growth levers, in particular digitalisation , innovation and specialization .

 

1.2 The global market

The global market for beauty salons and spas was estimated at $***.** billion in ****. Due to the Covid-** epidemic and travel restrictions, the sector's turnover fell by *% in ****.

However, the recovery is expected to take place as early as **** at a slower pace than predicted before the Covid-** crisis. On a global ...

1.3 The French market for beauty salons, a growing sector

The activity of beauty salons is covered by two NAF codes.

The first, **.**B - Beauty care, includes : 

beauty advice and facial and skin care: make-up, anti-wrinkle treatment, facial massages for aesthetic purposes, etc. manicure and foot care for beauty purposes hair removal

The second, **.**Z - Body maintenance, includes : 

body ...

1.4 The effect of Covid-19

In ****, beauty salons were forced to close from March ** to May ** and then from October ** to November **. While figures are not available for the end of the year, the graphs below are indicative of the drop in beauty salons' turnover caused by the confinements in France. This market was paralysed for ...

DEMAND ANALYSIS

2.1 Consumer Profile and Consumption Patterns

The clients of beauty salons are mostly women. According to a **** survey, **% of women had already visited a beauty salon, compared to **% of men. In total, half of the French population goes to a beauty salon.

Although men are still a minority among the clientele of beauty salons, they are increasingly ...

2.2 Determinants of demand

The French and beauty salons The French go to beauty salons for two main reasons: to relax (***).   Reasons why the French go to beauty salons France, ****, in % Source : YouGov   However, other factors explain consumers' reluctance to institutional care, the first being price. The cost of services is cited by **% of respondents ...

2.3 Demand trends

The growing success of natural care and organic products

In ****, with a turnover of *** million euros, France was the *rd largest market for organic and natural cosmetics after the United States and Germany [***].

According to Patrick O'Quin, president of the Federation of Beauty Businesses. There is a strong trend towards organic ...

MARKET STRUCTURE

3.1 Macroeconomic structure of the sector

The map below shows the geographical distribution of the legal units registered under codes **.**B and **.**Z. The legal unit is a legal entity under public or private law. This definition of the legal unit should not be confused with the definition of the enterprise as a statistical unit [***]. The departments ...

3.2 The main actors

By definition, a beauty salon is an establishment offering aesthetic, non-medical treatments. The types of establishments on the market are therefore multiple and do not all have the same core practice. The illustration below shows this diversity of players and provides an overview of the types of players operating in the ...

ANALYSIS OF THE OFFER

4.1 Product typology and prices

Beauty salons offer different ranges of treatments according to their specialization. Here is a non-exhaustive list.

*The price ranges are based on a benchmark of the establishments' offers but vary in particular according to the geographical location of the institute, the legal status of the institute (***).

Facial care

Establishments offer ...

4.2 Price developments

Consumer prices for beauty care have been rising steadily for many years. This increase explains the success of home-made care to the detriment of institute care, developed in section *.*.

However, the rise in prices is tending to slow down due to the downward pressure exerted by the network of off-brand establishments, ...

4.3 Supply trends and areas for development

Innovation

To differentiate oneself, innovation remains a significant growth lever and can be achieved through new concepts, new products used, new treatments or new means of communication.

An example is the Les Beautés Vagabondes brand, which is based on the Beauty-Trucks concept. On March **, ****, the first Beauty-Truck opened in the ...

REGULATION

5.1 Current regulations

Beauty parlours are defined in the law as professionals offering customers aesthetic treatments other than medical and paramedical ones, and aesthetic comfort modelling without medical purpose (***).

Opening of an institute

The opening of a beauty salon requires a cAP Aesthetics diploma or to employ a person who holds it. The Chamber ...

5.2 Future regulations

Several legislative developments are potentially to be expected.

Tougher legislation on appliances

In March ****, the National Agency for Food, Environmental and Occupational Health Safety (***) and therefore called on the public authorities to act.

The legislator will have to decide on the new issues concerning the delimitation of the perimeter of activity ...

POSITIONING OF THE PLAYERS

6.1 Company segmentation

  • Yves Rocher
  • BODY’MINUTE
  • L'Onglerie
  • L'Atelier du Sourcil
  • Nocibé
  • Marionnaud

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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

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Vincent D.

Auditeur

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Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

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Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.