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Summary
The global beauty salon market suffered a setback in 2020 due to the Covid-19 pandemic, which led to compulsory closures and a shift in consumer spending away from beauty treatments, resulting in a 26% drop in sector sales. However, the sector proved resilient and began to recover in 2021, relying on digitization, innovation and specialization. In 2022, the French beauty salon market rebounded, with sales totaling €3.5 billion and exceeding pre-crisis levels. This growth was mirrored in the global market, which is estimated to be worth $156.4 billion in 2022 and is expected to grow at a CAGR of 4.7% between 2022 and 2030, reaching around $226 billion by 2030. In France, after a decline in sales in the body care market, an upward trend has resumed, culminating in sales of 1.022 billion euros in 2022.
The French beauty salon market is highly fragmented, with independent salons in the majority, although there is a growing trend towards branded networks. The market is also characterized by a high concentration in metropolitan areas, particularly the Paris region. Despite the disruptive impact of the pandemic in the short term, it has encouraged a long-term increase in consumers opting for DIY treatments, reinforcing the trend towards at-home beauty care.
Understanding consumer demand in the French beauty salon market
In France, beauty salons have carved out a special place for themselves in the service sector, catering to customers looking for a range of beauty treatments. With a strong female majority, around 70% of women and almost 29% of men have visited beauty salons. Interestingly, around half of the French population uses these services. Clearly, the beauty salon market is not limited to a female audience, as men are increasingly aware of their care needs. In fact, the increase in the number of men taking care of their appearance is reflected in supermarket sales of men's skincare products - a segment that has seen a 5-7% increase in sales and volume.
The clientele, while predominantly female - many of whom visit salons for facials, massages and waxing - includes a growing fraction of men who primarily seek massages and body treatments. This shift in consumer demographics is particularly important as it means a diversification of market demand, catering to the preferences of both male and female consumers. Studies suggest that most French people prefer to visit hair salons occasionally, with 34% visiting less than once a year and only 26% more than once. When it comes to booking an appointment, the telephone remains the preferred method, although direct visits and online platforms are gaining in popularity for reasons of convenience.
In terms of expenditure, consumers typically allocate between 20 and 60 euros per salon visit. However, there is a gender difference: women spend between 26 and 50 euros, while men tend to spend between 51 and 100 euros. This difference in spending habits shows that men are willing to invest more in their grooming and well-being. In France, consumers prioritize relaxation and personal care as their main reasons for visiting a beauty salon. However, constraints such as lack of time, incompatible schedules and childcare are recognized as obstacles to visiting beauty salons.
At the same time, there is an emerging trend towards the use of natural and organic beauty products, indicating a move towards sustainable and ethical consumption. In addition, there is a drive towards at-home treatments, particularly highlighted during the pandemic, when DIY beauty treatments became commonplace due to public health measures.
When it comes to hair removal, social media movements and cultural changes have influenced habits, with increasing numbers of women embracing natural hair growth and men, particularly the younger generation, focusing on body hair removal.
In short, the French beauty salon market caters for a varied public. With factors such as the growth of the men's beauty segment, the move towards organic products and natural beauty products, the French beauty salon market is booming
In the competitive landscape of the French beauty salon market, several key players have forged strong positions for themselves thanks to their distinctive brands and services.
These brands have not only survived, they have thrived through innovation, specialization and strategic network expansion.
- Le Groupe Rocher (Yves Rocher, Dr Pierre Ricaud): A pioneer in the beauty salon sector, Groupe Rocher is distinguished by its flagship Yves Rocher brand. Known for their focus on botanical beauty, Yves Rocher salons create a unique experience with plant-based products and treatments. They combine salon service with retail, allowing customers to take home part of their salon experience. Dr Pierre Ricaud is also part of this group, bringing its own expertise in personalized skin care.
- JCDA (Body' Minute, Nail' Minute): A key player in the fast-paced beauty services segment, JCDA's various entities offer fast, effective treatments that cater to the active lifestyles of modern consumers. Body' Minute is renowned for its express beauty treatments and its "no appointment" policy, which makes beauty care both accessible and convenient. Nail' Minute rounds out its services by specializing in nail care, reflecting the rise of hyper-specialized salon concepts.
- Beauty Success Group (Esthetic Center, Beauty Full Nails): Beauty Success Group has asserted its presence with brands such as Esthetic Center, which offers a wide range of beauty services at attractive prices, and Beauty Full Nails, which meets the growing demand for professional nail care. The Group's success lies in its ability to provide complete beauty solutions under one roof.
- Guinot Mary Cohr (Guinot, Mary Cohr): Guinot and Mary Cohr salons are distinguished by their commitment to scientific advances in beauty treatments and focus on providing advanced skincare solutions. They emphasize personalized skin analysis and customized treatments, using exclusive techniques and equipment to achieve effective results. Their approach is more clinical and aims to bridge the gap between traditional beauty services and dermatological care.
- Body Minute: With an impressive number of outlets across France, Body Minute has made a name for itself with affordable subscriptions and a walk-in service model that appeals to time-conscious consumers. Specializing in hair removal and other beauty treatments, it relies on simplicity and convenience to attract loyal customers.
By continuing to innovate and develop, these large networks play an essential role in the evolution of beauty salons.
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Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 10/10/2023
Summary and extracts
1 Market overview
1.1 Definition and presentation
According toarticle 16-1 of the French law of July 5, 1996, a beauty salon is legally defined as an establishment offering its clientele beauty treatments other than medical and paramedical ones, as well as beauty sculpting without a medical purpose.
Beauty salons are therefore establishments offering beauty treatments including body care, facials, beauty treatments, waxing and other more specific treatments (UV tanning, pulsed light). They can be generalists, like Yves Rocher, Body' Minute or Citron Vert, or specialized in a particular treatment, like Nail' Minute, L'Atelier du Sourcil or Depil Tech.
They face competition from selective perfumeries (Nocibé, Marionnaud, etc.), which have opened their own institutes within their stores, as well as from department stores (Printemps, Galeries Lafayette, etc.), fitness and thalasso-therapy institutes, SPAs and massage salons.
In France, the majority of beauty institute businesses are small, independent structures, and over 80% of the sector's companies have no employees. on theother hand, while branded institutes belonging to networks such as Yves Rocher or Body' Minute are in the minority in terms of numbers, they account for a major share of sales and are growing steadily. As aresult, the already fragmented beauty salonmarket is becoming increasingly atomized.
L'he year 2020 saw a logical downturn in the market due to the Covid-19 epidemic. The latter not only led to the closure of beauty salons due to confinement, but also caused an economic upheaval and a consequent shift in household spending away from beauty care. As a result, the sector saw its sales fall by 26% in 2020.
While recovery was relatively slow in 2021, due in particular to the confinements at the start of the year, the sector was able to benefit from significant growth levers, in particular digitalization,innovation and specialization . As a result, sales in the French beauty salon market reached 3.5 billion in 2022, exceeding its pre-crisis level. [Insee]
Global market growthher,is mainly fuelled by the development of emerging countries , which notably involves the urbanization of lifestyles and rising living standards. In fact, it is estimated at $156.4 billion in 2022, and will grow at a CAGR (compound growth rate) of4.7%between 2022 and 2030, reaching around$226 billion in2030 . [Research and Markets]
1.2 The global market
The global market for beauty salons and spas was estimated at $***.** billion in ****. Due to the Covid-** epidemic and restrictive travel measures, the sector's sales fell by *% in **** to $***.* billion.
However, a recovery took place as early as ****, at a slower pace than forecast prior to the Covid-** crisis. In ****, the ...
1.3 The French beauty salon market: between post-crisis rebound and growth ambitions for 2022
Beauty salon activity is covered by two NAF codes.
The first, **.**B - Beauty care, includes :
Beauty advice and facial and skin care: make-up, anti-wrinkle treatments, aesthetic facial massages, etc. Aesthetic manicure and foot care Hair removal
The second, **.**Z - Body care, includes :
Body maintenance activities such as those provided ...
1.4 The Covid-19 effect on the beauty salon market
In ****, beauty salons were forced to close from March ** to May **, then from October ** to November **, ****, and finally from April * to May **, ****. So, over just over a year, beauty salons have had to forego around * months' sales. The graphs below illustrate the drop in beauty salon sales caused by the confinements ...
2 Demand analysis
2.1 Consumer profile and habits
Beauty salon customers are predominantly women. According to a **** survey, **% of women had already visited a beauty salon, compared with **% of men. In all, half of all French people are beauty salon enthusiasts. [***]
Although men are still in the minority among beauty salon customers, they are increasingly turning to beauty professionals. ...
2.2 Choice criteria and consumer expectations
What are the obstacles to beauty salon services? (***)
Lack of time is mentioned by **% of respondents. Also cited were incompatible work and institute schedules(***).
Barriers to using the services of beauticians or beauty salons France, ****, in Source : Opinion Way Certain elements are a deterrent for customers, notably poor hygiene, which is ...
2.3 Demand trends
The growing success of natural skincare and organic products
According to Patrick O'Quin, President of the Fédération des Entreprises de la Beauté. there is a strong trend towards organic and natural products". In fact, according to the study "The Global Natural & Organic Cosmetics Market ****" by specialist British research firm ...
2.4 Seasonal demand
The graphs below give us two insights:On the one hand, it seems that search volume is increasing slightly over the long term, which could mean that demand is gradually increasing from year to year. On the other hand, there is a certain seasonality in demand in summer, and for the ...
3 Market structure
3.1 Macroeconomic structure of the sector
Concentration in metropolitan areas The map below shows the geographical distribution of legal units registered under codes **.**B and **.**Z. A legal unit is a legal entity under public or private law. This definition of the legal unit should not be confused with that of the company, considered as a statistical ...
3.2 The main players
By definition, a beauty salon is an establishment offering non-medical aesthetic treatments. This means that there are many different types of establishment operating in the market, and not all of them have the same core business. The illustration below bears witness to this diversity of players, and provides an overview of ...
3.3 Focus on nail bars
To estimate the nail bar market, we have used the **** report from the Confédération Nationale Artisanale des Instituts de Beauté et SPA (***). Bearing in mind that the same report estimates that *% of businesses provide"manicure and foot beauty care", we can estimate nail bar sales at around *** million euros ...
4 Offer analysis
4.1 Types and prices of services offered by beauty salons
Depending on their specialization, beauty salons offer a wide range of treatments, including the following non-exhaustive list.
*Price ranges are based on a benchmark of institute offerings, but vary according to the institute's geographical location, legal status (***).
Offer typology in ****
Source: ****
4.2 Price trends in beauty salons
Consumer prices for beauty care have been rising steadily for many years. This explains the success of homemade treatments to the detriment of salon treatments, discussed in section *.*.
However, price rises are tending to slow down due to the downward pressure exerted by networks of branded beauty salons, which are offering ...
4.3 Supply trends and development avenues
Innovation
To stand out from the crowd, innovation remains a significant growth lever, and can involve new concepts, new products, new treatments and new means of communication.
One example is the Les Beautés Vagabondes chain, which is based on the Beauty-Trucks concept. On March **, **** opened the chain's first beauty-truck, a ...
5 Regulations
5.1 Current regulations
Beauty salons are defined by law as professionals offering professionals offering their clientele aesthetic treatments other than medical and paramedical ones, and comfort aesthetic massages without a medical purpose. (***).
The esthetics sector is subject to strict regulations, as detailed below. [***]
Opening a beauty salon
Opening a beauty salon requires a cAP ...
5.2 Part of the regulations under review
A number of changes in legislation are potentially on the cards, concerning the delimitation of the perimeter of activity that beauticians may practice.
Article * of the decree of January *, **** stipulates that hair removal using pulsed light or laser may only be performed by a physician. Non-physicians, such as nurses or beauticians, ...
6 Positioning the players
6.1 Company segmentation
List of charts
- Sales from the body care activity, APE code 96.04Z
- French beauty salon market size (sum of two NAF codes)
- Beauty care market sales, APE code 96.02B
- Percentage of French people who have been to a beauty salon
- Types of treatments for which the French visit a beauty salon
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Latest news
Balneotherapy: Calicéo expands near Strasbourg - 12/01/2024
- Lyon-based specialist in urban aquatic relaxation facilities
- 8 sites in Lyon, Bordeaux and Toulouse.
- In 2023, Calicéo had sales of nearly 30 million euros and 210 employees
- The company is part of the Duval Group, which achieved sales of one billion euros in 2022.
Yves Rocher seeks to sell its factory in Ploërmel, Morbihan - 27/09/2023
- Yves Rocher's Ploërmel plant was on the verge of closure due to high fixed costs.
- The group has announced a plan to reduce the workforce at its three sites in Brittany.
- The Yves Rocher Group is a family-owned business founded in 1959.
- The cosmetics giant has sales of 2.4 billion and 16,300 employees in 114 countries.
Yves Rocher: major clean-up to relaunch the group - 18/06/2023
- Rocher group sales: 2.4 billion euros
- Yves Rocher sales: 1.2 billion euros (down 200 million, or -15%)
- Objective for Yves Rocher in Asia: quintuple sales to reach 15% of total sales
- Worldwide sales of solid shampoos: 5.5 million euros
- Market share target for Yves Rocher in France: from 8.8% to 10%
Cosmetics: Cible Skin, the rising French star - 11/05/2023
- Cible Skin brand founded in 2015 by Jean Ginefri and Raphaël Aknin.
- Cible Skin skin center specialized in dermatological and aesthetic care located in Paris.
- First fundraising in 2017, enabling international development.
- Plans to open a Skin Center in Shanghai by 2024.
- Objective of 300 million euros in sales within five years.
- Main markets are China, Brazil and France.
Franchising: Novi (Beauty Success) aims to capitalize on its own brands - 20/03/2023
- founded 50 years ago
- Stores under the Beauty Success banner
- 60 outlets outside mainland France in 16 different territories, including 12 perfumeries in Morocco
- Acquisition of Esthetic Center in 2016 and Citron Vert in June 2022
Yves Rocher forced to rejuvenate - 17/03/2023
- The group also owns Stanhome, Pierre Ricaud and Petit Bateau
- American Arbonne, acquired in 2018, will spearhead Rocher's entry into the American "clean beauty" market.
- Israeli nugget Sabon, renowned for its Dead Sea crystal exfoliant, is set to become the group's premium showcase, particularly in Asia.
- Sales 2.3 billion by 2022
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