1.1 Definition and presentation
A beauty parlour is legally defined as a a professional offering his or her customers aesthetic care other than medical care and paramedical and aesthetic modelling without medical purpose, according to article 16-1 of the law of 5 July 1996.
Beauty salons are therefore establishments that perform beauty treatments including body care, facials, beauty treatments, hair removal and other more specific treatments (UV tanning, pulsed light). They can be general practitioners, like Yves Rocher, Body' Minute or Lime or specialized in a treatment, such as Nail' Minute, L'Atelier du Sourcil or Depil Tech etc.
They are competing with the selective perfumeries (Nocibé, Marionnaud etc.) who have opened their own institutes within their stores as well as department stores (Printemps, Galeries Lafayette etc.), fitness and thalasso-therapy institutes, SPAs and massage parlours.
In France, the majority of companies in the beauty salon sector are small independent structures. Indeed, in 2018, 82% of companies had no employees at all, other than the owner. On the other hand, although the institutes under the brand names, which belong to networks such as Yves Rocher or Body' Minute, are in the minority in number, they capture a major part of the turnover and are developing more and more. Thus, the already fragmented beauty salon market is becoming more and more atomised.
In 2018 the french market for beauty salons progressed by 7.3% compared to the previous year, marking an acceleration of growth. However, the Covid-19 outbreak paralysed the sector for several months and seriously compromised this positive market trend.
However, the sector benefits from significant growth levers, in particular digitalisation , innovation and specialization .
1.2 The global market
The global market for beauty salons and spas was estimated at $***.** billion in ****. Due to the Covid-** epidemic and travel restrictions, the sector's turnover fell by *% in ****.
However, the recovery is expected to take place as early as **** at a slower pace than predicted before the Covid-** crisis. On a global ...
1.3 The French market for beauty salons, a growing sector
The activity of beauty salons is covered by two NAF codes.
The first, **.**B - Beauty care, includes :
beauty advice and facial and skin care: make-up, anti-wrinkle treatment, facial massages for aesthetic purposes, etc. manicure and foot care for beauty purposes hair removal
The second, **.**Z - Body maintenance, includes :
1.4 The effect of Covid-19
In ****, beauty salons were forced to close from March ** to May ** and then from October ** to November **. While figures are not available for the end of the year, the graphs below are indicative of the drop in beauty salons' turnover caused by the confinements in France. This market was paralysed for ...
2.1 Consumer Profile and Consumption Patterns
The clients of beauty salons are mostly women. According to a **** survey, **% of women had already visited a beauty salon, compared to **% of men. In total, half of the French population goes to a beauty salon.
Although men are still a minority among the clientele of beauty salons, they are increasingly ...
2.2 Determinants of demand
The French and beauty salons The French go to beauty salons for two main reasons: to relax (***). Reasons why the French go to beauty salons France, ****, in % Source : YouGov However, other factors explain consumers' reluctance to institutional care, the first being price. The cost of services is cited by **% of respondents ...
2.3 Demand trends
The growing success of natural care and organic products
In ****, with a turnover of *** million euros, France was the *rd largest market for organic and natural cosmetics after the United States and Germany [***].
According to Patrick O'Quin, president of the Federation of Beauty Businesses. There is a strong trend towards organic ...
3.1 Macroeconomic structure of the sector
The map below shows the geographical distribution of the legal units registered under codes **.**B and **.**Z. The legal unit is a legal entity under public or private law. This definition of the legal unit should not be confused with the definition of the enterprise as a statistical unit [***]. The departments ...
3.2 The main actors
By definition, a beauty salon is an establishment offering aesthetic, non-medical treatments. The types of establishments on the market are therefore multiple and do not all have the same core practice. The illustration below shows this diversity of players and provides an overview of the types of players operating in the ...
4.1 Product typology and prices
Beauty salons offer different ranges of treatments according to their specialization. Here is a non-exhaustive list.
*The price ranges are based on a benchmark of the establishments' offers but vary in particular according to the geographical location of the institute, the legal status of the institute (***).
Establishments offer ...
4.2 Price developments
Consumer prices for beauty care have been rising steadily for many years. This increase explains the success of home-made care to the detriment of institute care, developed in section *.*.
However, the rise in prices is tending to slow down due to the downward pressure exerted by the network of off-brand establishments, ...
4.3 Supply trends and areas for development
To differentiate oneself, innovation remains a significant growth lever and can be achieved through new concepts, new products used, new treatments or new means of communication.
An example is the Les Beautés Vagabondes brand, which is based on the Beauty-Trucks concept. On March **, ****, the first Beauty-Truck opened in the ...
5.1 Current regulations
Beauty parlours are defined in the law as professionals offering customers aesthetic treatments other than medical and paramedical ones, and aesthetic comfort modelling without medical purpose (***).
Opening of an institute
The opening of a beauty salon requires a cAP Aesthetics diploma or to employ a person who holds it. The Chamber ...
5.2 Future regulations
Several legislative developments are potentially to be expected.
Tougher legislation on appliances
In March ****, the National Agency for Food, Environmental and Occupational Health Safety (***) and therefore called on the public authorities to act.
The legislator will have to decide on the new issues concerning the delimitation of the perimeter of activity ...
6.1 Company segmentation
- Yves Rocher
- L'Atelier du Sourcil
To keep reading, buy the full research
What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
This market study is available online and in pdf format (30 p.)
- Consult an example PDF or online
- Recent reviews ★★★★☆
Buy a pack and get an immediate discount
Pack 5 études (-15%) - France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Inclus dans ce pack: This study (The beauty salon market - France) + 4 other studies of your choice
1 sector analyzed
in 40 pages
chargé d'études économiques, Xerfi
PhD Industrial transformations
Ross Alumni Club France
Analyste de marché chez Businesscoot
Amaury de Balincourt
Project Finance Analyst, Consulting
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Market Research Analyst
Market Research Analyst @Businesscoot
Market Research Analyst @Businesscoot