the beauty salon market
United States


1.1 Definition and presentation

A beauty salon is defined as a business offering to its customers aesthetic treatments other than medical and paramedical as well as aesthetic massages without medical purpose.

Beauty salons are operators who perform beauty treatments including body care, facial care, beauty treatment, hair removal and other more specific treatments (UV tanning, pulsed light). They can be generalists or specialized in a treatment.

They are competing with fitness and thalassotherapy institutes, SPAs and massage salons.

The US Beauty Salon market’s annual growth from 2015 to 2020 was 1.2%. The market is highly fragmented, with a consumer base concentrated in the Northeast and Midwest. The Beauty Salon workforce consisted of around 721,000 people in 2018. Hairdressers makes up around 75% of this number. [datausa]

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