Summary of our market study

Unfortunately, I will not be able to provide a summary specific to the post-2020 period, as all the data presented in the analysis predates that year, with the latest figures dating back to 2018 or 2019. However, I can share an overview based on the given text, highlighting that the beauty salon market in Spain was estimated at 2.98 billion euros with approximately 37,000 establishments. The sector was seeing promising growth trends due to an increase in consumer emphasis on personal appearance and well-being. Franchises were a significant part of the market, with turnover reaching 741.5 million euros in 2018. The digitization of the sector was emerging with online platforms like Treatwell facilitating service bookings, while notions of self-care were becoming increasingly gender-neutral with higher male participation. A shifting emphasis on various specialized treatments such as IPL hair removal, cavitation, and radiofrequency, along with the prevalence of spa-concept stores in the retail sector, was noted. Despite this, further analysis would be required to provide accurate post-2020 data and insights..### Trends in the Beauty Salon Market in Spain In recent years, Spain has witnessed a notable surge in the demand for aesthetic treatments, mainly propelled by the increased importance given to personal care and appearance. This rise in attention has contributed to a considerable acceleration in the activity of beauty salons across the nation. Spanish consumers, particularly those with a busy lifestyle including women with children, have shown a growing preference for beauty salons as places where they can not only receive a variety of treatments but also enjoy a dedicated period of relaxation and self-care. Statistically speaking, between 45% and 55% of women with children report visiting a beauty salon in the last six months, highlighting the importance of these establishments in the modern-day Spanish self-care regimen. With a robust annual consumer spend on beauty products, Spain is among the top five European markets in this segment, showcasing a robust growth trend over the years. The country experienced a market growth of around 2% between 2017 and 2018, taking the value up to approximately between €6.9 and €7.1 billion. This growth indicates an average per capita expenditure on beauty products that stands upwards of €150, which is notably higher than the European average of €137. Moreover, the beauty salon market in Spain has been dynamically evolving, with customers demonstrating increased interest in emerging trends such as hair removal practices. The statistical data shows that close to 100% of Spanish women partake in hair removal with a large segment of them opting for at-home procedures. Nonetheless, beauty salons hold their ground as preferred places for specialized treatments, with about 8% of women opting for professional salon services for hair removal. Furthermore, the masculinization of the clientele is a trend that cannot be overlooked. Over the last couple of decades, the paradigm of men taking care of their appearance has seen a marked shift. Reports suggest that more than 50% of Spanish men are now dedicating time to personal grooming on a daily basis, which has subsequently led to an increased number of male customers in beauty salons. The average expenditure of households on personal care, a category that includes beauty salon visits, has shown an upward curve post-recession. This figure reached around €770 to €780 in 2018 per household, indicating a positive trajectory in spending behavior. The average basket cost during a salon visit also rose by 9% between 2015 and 2016, illustrating an escalated willingness among consumers to spend on beauty treatments. This growing demand has given rise to an ever-expanding.### Key Players in the Spanish Beauty Salon Market #### Selective Perfumery and Beauty Institute Franchises: Yves Rocher As a pioneer in plant-based cosmetics, Yves Rocher holds a prominent position in the beauty salon market, particularly with its selective perfumery outlets that combine product sales with in-house beauty services. This French multinational corporation has established a robust franchise model in Spain, leveraging its eco-friendly brand image to attract a clientele keen on natural and sustainable beauty solutions. #### Specialized Beauty Salon Franchises: D-uñas D-uñas has carved a niche within the Spanish beauty salon industry by specializing in nail and foot care. This franchise's success is attributed to its focus on these specific services, ensuring high-quality manicures, pedicures, and related treatments. As a result, D-uñas has become synonymous with expert nail care, resonating with customers who desire specialized attention for their hands and feet. #### Online Beauty Treatment Booking Platform: Treatwell Harnessing the power of technology to streamline the process of beauty care, Treatwell has emerged as a leading online platform for booking treatments in beauty salons. With an expansive network of partner salons, Treatwell simplifies the customer journey from discovery to booking, offering a variety of treatments and flexible scheduling options. Its user-friendly interface and efficient service make it a go-to choice for those looking to easily arrange their beauty appointments. The landscape of the Spanish beauty salon market is diverse, with operators ranging from franchises focusing on specific treatments to broad-spectrum beauty institutes and digital platforms facilitating accessibility. Each of these players addresses different aspects of consumer demand, reflecting the dynamic and evolving nature of the industry.
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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

Beauty salons are establishments offering a wide range of aesthetic and cosmetic treatments, such as hair removal, manicure, pedicure, facials, body care...

Hairdressing salons and beauty salons should be considered separately, as they are two different activities, although they tend to mix. Indeed, many beauty salons also offer a hairdressing service, and conversely, more and more hairdressing salons have a space dedicated to beauty care.

The demand for aesthetic treatments is constantly growing, driven by the increasing attention paid to personal care and appearance, which causes a gradual acceleration of the activity of beauty salons.

However, this increase in demand has also given rise to new forms of competition for beauty salons, such as selective perfumery, which now offers many treatments similar to those offered by beauty salons. Beauty salons must therefore reinvent themselves in order to face many transformations of the market in which they operate.

1.2 The global and European market

In ****, the global spas and beauty salons market was valued at $***.** billion. The growth prospects are very promising in this sector, as analyses forecast a CAGR of *.*% over the period ****-****, to reach $***.** billion by ****. This strong growth is driven on the one hand by the recovery of household spending and ...

1.3 The Spanish market offers promising prospects

It is difficult to give a precise size of the beauty salon market in Spain, as the definition of the business is variable in scope. Nevertheless, the beauty salon market was estimated at *.** billion euros in ****, based on **,*** establishments (***).[***]

On the other hand, the outlook is good for the future of ...

2 Analysis of the demand

2.1 The importance of appearance in Spain

As evidenced by an indicator such as the consumption of beauty products, Spaniards globally place a high value on their appearance, which also helps to pull up the beauty salon market.

In fact, Spain is the *th largest European market for beauty products, growing for the fourth consecutive year and posting ...

2.2 Beauty salon performance driven by household spending on wellness and personal care

Following the crisis, household spending on wellness and personal care contracted sharply, including a -*.*% decline in ****. Nevertheless, the gradual economic recovery has also led to a gradual growth in spending on wellness and personal care, with growth rates of +**.*% in **** and +*.*% in ****. Thus, the average expenditure allocated to personal care ...

2.3 Lack of time for self-care

Many Spaniards have such a rhythm of life that they have little or no time to take care of themselves. This is especially true for women with children, who say they have little time to dedicate to themselves: **.*% of women with children say they have little time to take care of ...

2.4 Hair removal habits in Spain

Since hair removal is one of the main services offered by beauty salons, it is interesting to consider more precisely the determinants of the demand for hair removal in Spain.

Hair removal is a widespread practice in Spain, as in ****, **.*% of women reported waxing. The most frequently affected body parts are ...

2.5 Demand trend: masculinization of the clientele

More and more men are visiting beauty salons. This is due to a broader phenomenon: men are increasingly attentive to their appearance, including using more beauty products than before.

Thus, if in **** only *% of Spaniards admitted to using a facial care product, they were **% in **** and more than **% in ****. In ****, **% of ...

3 Market structure

3.1 Types of beauty salons

Beauty salon services can be offered by different types of structures:

Spas and beauty salons: there are approximately **,*** in Spain Dedicated spaces in hair salons: there are approximately **,*** of them Aesthetic medicine centers: there are approximately *,*** of them Spas integrated into hotels: there are about *** of them

Source: ****

Thus, we can ...

3.2 Beauty salon franchises

Franchises account for a significant portion of beauty salons in Spain, although there are also many independent salons. In ****, beauty salon franchises employed nearly **,*** people. Their turnover has been increasing since ****, and in **** reached ***.* million euros. [***]

Turnover of beauty salon franchises Spain, ****-****, in millions of euros Source: ****

In addition, it ...

3.3 The digitalization of the beauty sector

The beauty sector is no exception to the generalized trend of digitalization, and the main materialization of this phenomenon for beauty salons is the arrival of online applications and sites for booking treatments.rialization of this phenomenon for beauty salons is the arrival of online applications and websites for booking treatments. ...

4 Analysis of the offer

4.1 Type of services offered

Beauty salons offer a wide range of aesthetic services, from the most common and simple to more complex and specialized techniques:

Hair removal Manicure and pedicure Massages Hair treatments and hairstyling Anti-aging treatments Face and body care Slimming treatments Etc

The above-mentioned treatments are the most common ones offered by beauty ...

4.2 A wide range of prices, with an upward trend

Given the wide range of products on offer, it is difficult to provide a comprehensive overview of prices on the market.

Nevertheless, the consumer price index data provided by the INE allows us to obtain an overview of the price trend of beauty and aesthetic treatments. It can be seen that ...

4.3 Beauty salon equipment

Treatments requiring the use of technological equipment are becoming more frequent and in demand: it is estimated that in Spain they grew by +**% between **** and ****. The market for lasers and aesthetic devices is expected to grow strongly globally with a CAGR of +**.*% from **** to ****.[***]

Some of the most prevalent technologies in ...

4.4 Supply trends

Blurred boundaries between different commercial and service activities

As previously mentioned, it is difficult to establish a strict perimeter for the activity ofas previously mentioned, it is difficult to establish a strict perimeter of the beauty salon activity because many different types of structures can offer the same type of aesthetic ...

5 Regulation

5.1 Ordinance regulating the sanitary and hygienic conditions in hairdressing salons and beauty salons

The legislative and sanitary framework for the opening of an aesthetic center falls under the decentralized autonomous competencies, and as such, they may vary from one autonomous community to another. The example of the community of Madrid can be taken here, but it is important to refer to the texts in ...

5.2 Steps to take to open a beauty salon

The opening of a beauty salon requires a certain number of administrative steps to be taken.

Declare your commercial activity (***) to the Department of Hacienda and to the Tax Office of Economic Activities Obtain the necessary license to open the institute: activity license and work license (***), proof of payment of municipal ...

6 Positioning of the actors

6.1 Segmentation

  • Rocher Groupe (Yves Rocher)
  • D-uñas
  • Treatwell

List of charts presented in this market study

  • Perfumes and cosmetics market
  • Distribution of turnover by company size
  • Evolution of household spending on "Cuidado personal
  • Average expenditure per household on "Cuidado personal "Spain, 2013-2018, in €/year
  • Average basket during a visit to a beauty salon
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Latest news

Yves Rocher seeks to sell its factory in Ploërmel, Morbihan - 27/09/2023
  • Yves Rocher's Ploërmel plant was on the verge of closure due to high fixed costs.
  • The group has announced a plan to reduce the workforce at its three sites in Brittany.
  • The Yves Rocher Group is a family-owned business founded in 1959.
  • The cosmetics giant has sales of 2.4 billion and 16,300 employees in 114 countries.
Yves Rocher: major clean-up to relaunch the group - 18/06/2023
  • Rocher group sales: 2.4 billion euros
  • Yves Rocher sales: 1.2 billion euros (down 200 million, or -15%)
  • Objective for Yves Rocher in Asia: quintuple sales to reach 15% of total sales
  • Worldwide sales of solid shampoos: 5.5 million euros
  • Market share target for Yves Rocher in France: from 8.8% to 10%
Yves Rocher forced to rejuvenate - 17/03/2023
  • The group also owns Stanhome, Pierre Ricaud and Petit Bateau
  • American Arbonne, acquired in 2018, will spearhead Rocher's entry into the American "clean beauty" market.
  • Israeli nugget Sabon, renowned for its Dead Sea crystal exfoliant, is set to become the group's premium showcase, particularly in Asia.
  • Sales 2.3 billion by 2022
Yves Rocher struggles to come to terms with the consequences of the health crisis - 01/02/2023
  • 300 jobs to be cut in Brittany
  • 78% of its business is in cosmetics, 12% in textiles (Petit Bateau brand) and 10% in detergents
  • Groupe Rocher has a network of 450 boutiques in Russia
  • 16,276 employees
  • Sales in over 110 countries
Yves Rocher collects make-up packaging - 06/04/2022
  • Yves Rocher has 669 stores in France, 45 of which are directly operated.
  • Since March 14, 2022, Yves Rocher customers have been able to return their make-up packaging to the store for recycling.
Yves Rocher, still the leader in beauty e-commerce - 14/01/2022
  • Yves Rocher is the leader in beauty e-commerce, with 29.2% of buyers online.
  • 35.5% of Internet users have purchased beauty, health and hygiene products online in the last 12 months (to end November 2021).
  • Health and beauty is the second largest market in terms of number of e-buyers.
  • Amazon ranks second with 26.7% of e-buyers.
  • Sephora is third, followed by Nocibé and Marionnaud.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Rocher Groupe (Yves Rocher)
D-uñas
Treatwell

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