1.1 Definition and scope of study
Diapers are hygiene paper products worn directly on the body with an absorbent layer, usually made of defibrated wood pulp, also called "fluff" pulp. Other materials are also included in the composition of the diapers (plastic, elastics to make them easier to wear, lotion to preserve the skin, urine indicator, perfume, etc.).
Two main types of consumers can use diapers: babies and kids, and some elderly people with incontinence. This study focuses only on baby diapers. These accompany the child at least until potty training, which is around three years old.
The global market has been growing steadily since 2010, driven by the world's population growth. In Spain, the baby diaper market is strongly dominated by the leader Dodot (Procter & Gamble group, the equivalent of Pampers), with a hegemonic position in the market. Other major players include Ontex, which manufactures private label products from its Valverde del Majano plant, for groups such as Carrefour, Lidl, Alcampo and Día.
Finally, more and more players are positioning themselves in the naturalness or zero-waste segments, in response to the growing concern of consumers for the environment and the composition of products. For example, Pingo offers eco-friendly diapers, and Ecopipo sells reusable nappies.
To keep reading, buy the full research
What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
This market study is available online and in pdf format (38 p.)
- Download an example
- Recent reviews ★★★★☆
Availability within 5 business days
1 sector analyzed
in 40 pages