the baby diaper market | Spain

1.1 Definition and scope of the study

Diapers are toilet paper products that are worn directly on the body with an absorbent layer, usually made of shredded wood pulp, also called "fluff" pulp. The composition of diapers also includes other materials (plastic, elastic for ease of use, lotion to preserve the skin, urine indicator, perfume, etc.).

There are two main types of consumers who may use diapers: infants and children, and some elderly people with incontinence. This study focuses only on baby diapers. these accompany the child at least until he or she is toilet trained, which is around the age of three.

The global market has been growing steadily since 2010, driven by the growth of the world's population. In Spain, the baby diaper market is strongly dominated by the leader Dodot (Procter & Gamble Group, the equivalent of Pampers) with a hegemonic position in the market. Other major players include Ontex, which manufactures private label products from its Valverde del Majano plant, for groups such as Carrefour, Lidl, Alcampo and Dia.

Finally, more and more players are positioning themselves in the natural or zero-waste segments, in response to consumers' growing concern for the environment and product composition. For example, Pingo offers eco-friendly diapers, and Ecopipo sells reusable diapers.