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MARKET OVERVIEW
1.1 Definition and scope of study
Diapers are hygiene paper products worn directly on the body with an absorbent layer, usually made of defibrated wood pulp, also called "fluff" pulp. Other materials are also included in the composition of the diapers (plastic, elastics to make them easier to wear, lotion to preserve the skin, urine indicator, perfume, etc.).
Two main types of consumers can use diapers: babies and kids, and some elderly people with incontinence. This study focuses only on baby diapers. These accompany the child at least until potty training, which is around three years old.
The global market has been growing steadily since 2010, driven by the world's population growth. In Spain, the baby diaper market is strongly dominated by the leader Dodot (Procter & Gamble group, the equivalent of Pampers), with a hegemonic position in the market. Other major players include Ontex, which manufactures private label products from its Valverde del Majano plant, for groups such as Carrefour, Lidl, Alcampo and Día.
Finally, more and more players are positioning themselves in the naturalness or zero-waste segments, in response to the growing concern of consumers for the environment and the composition of products. For example, Pingo offers eco-friendly diapers, and Ecopipo sells reusable nappies.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
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Analysts
chargé d'études économiques, Xerfi
Hugo Schott
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin Charbonnier
Analyst
Pierre Doussau
President Ross Alumni Club France
Arnaud Walter
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick Cudonnec
Project Finance Analyst, Consulting
Maelle Vitry
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane Essadiq
Auditeur
Vincent Defrenet
Eva-Garance Tison
Market Research Analyst
Michela Grimaldi
Market Research Analyst @Businesscoot
Azelie Prigent
Market Research Analyst @Businesscoot
Cantiane Gueguen
Consultant
Jules Decour
Alexia Vacheron
Emil Ohlsson
Anna Oeser
Gabriel Salvitti
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