Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of the study

Diapers are toilet paper products that are worn directly on the body with an absorbent layer, usually made of shredded wood pulp, also called "fluff" pulp. The composition of diapers also includes other materials (plastic, elastic for ease of use, lotion to preserve the skin, urine indicator, perfume, etc.).

There are two main types of consumers who may use diapers: infants and children, and some elderly people with incontinence. This study focuses only on baby diapers. these accompany the child at least until he or she is toilet trained, which is around the age of three.

The global market has been growing steadily since 2010, driven by the growth of the world's population. In Spain, the baby diaper market is strongly dominated by the leader Dodot (Procter & Gamble Group, the equivalent of Pampers) with a hegemonic position in the market. Other major players include Ontex, which manufactures private label products from its Valverde del Majano plant, for groups such as Carrefour, Lidl, Alcampo and Dia.

Finally, more and more players are positioning themselves in the natural or zero-waste segments, in response to consumers' growing concern for the environment and product composition. For example, Pingo offers eco-friendly diapers, and Ecopipo sells reusable diapers.

DEMAND ANALYSIS

MARKET STRUCTURE

OFFER ANALYSIS

REGULATION

POSITIONING OF PLAYERS

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Reviews (5)

The make-up market - France

Publicado en 31/07/2022 by Denise GOMBER - ACCEDPLUS

Interesting study with many figures I only regret that there is no section on employment related to the sector of activity developed.

The men's razor market - France

Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites


Businesscoot Response:

Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The essential oils market - France

Publicado en 09/01/2022 by Lorraine Ferry

Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields


Businesscoot Response:

Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The hair care market - France

Publicado en 08/01/2022 by Geoffroy Boucheteil

On this market too, we can see the takeoff of organic and natural products since 2012


Businesscoot Response:

Hello Geoffroy, Thank you for your feedback. If you have any comments regarding possible points of improvement, we would be happy to discuss them with you soon.

The make-up market - France

Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.


Businesscoot Response:

Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.