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MARKET OVERVIEW

1.1 Definition and scope of study

The esthetic medicine and plastic surgery market comprises several distinct segments:

  • Plastic surgery, a technique for reshaping the body by means of surgical interventions to correct a morphological abnormality or the external appearance of a patient's body;
  • Esthetic medicine, which represents all non-surgical advice, care and treatment aimed at improving a patient's aesthetic appearance;
  • Cosmeceuticals, products located halfway between cosmetics and drugs, which contain active ingredients for a particular dermatological treatment (wrinkles, dark circles, etc.).

Plastic surgery therefore exclusively includes surgical treatments on the patient's body, such as breast surgery, the most popular procedure. Esthetic medicine, on the other hand, can be practiced by general practitioners or specialists. The vast majority of cosmetic medicine procedures involve injections under the skin, for example to reduce wrinkles. Cosmeceuticals are most frequently used to correct skin aging, although their effectiveness has yet to be proven.

The world market for plastic surgery and esthetic medicine is growing rapidly, driven specifically by the dynamism of the Asian region, which is currently the main focus of global demand. However, the market remains largely dominated by the United States and Brazil. This growth can be explained in part by the boom in injectable substances, but also by the renewal of the equipment and technologies required for operations and treatments.

Spain is a country of reference for health and beauty tourism, generating a strong external demand. But this demand is equally strong at the national level, as a growing proportion of the population is using aesthetic medicine treatments: in 2020, 35.9% of the population used these procedures, an increase of +5.4 points in two years. This broadening of the consumer base for aesthetic medicine shows very promising prospects for the future of this market in Spain. [SEME]

1.2 The global market

The larger global aesthetic medicine and surgery market is composed of two segments: 

aesthetic medicine (***) aesthetic surgery (***)

The global aesthetic medicine and surgery market was valued at USD **.** billion in **** and is expected to experience a *.*% CAGR until ****, reaching a value of USD **.** billion at the end of the forecasted ...

1.3 The growing Spanish market

It is estimated that there are between *,*** and *,*** professionals practicing aesthetic medicine in Spain as of **** and *,*** medical clinics authorised by the Ministry of Health. At the end of ****, the Spanish aesthetic medicine market was approximated at *.** billion euros, up *.*% from **** [***]. First of all, many Spanish people saw their savings grow ...

1.4 The impacts of the Covid-19 pandemic

While it would be expected that the aesthetics medicine market in Spain would have been negatively impacted by the Covid-** pandemic and the consequences of the lockdowns imposed by the government to contain the spread of the virus, it seems as if the post-lockdown period helped boost the sector.

On average, ...

DEMAND ANALYSIS

2.1 The growing popularity of aesthetics medicine in Spain

The popularity of aesthetics medicine among the Spanish has been growing strongly in recent years. In fact, between **** and ****, the percentage of the population using these services grew from **.*% to **.*% [***].

Percentage of the Spanish population using aesthetic medicine Spain, ****-****, in % of total population Source: ****

There are three main factors that ...

2.2 The most popular treatments

More than half of the patients of aesthetic medicine in Spain use this sort of treatment for their faces exclusively. **% use aesthetic medicine for both the face and body, and the rest use it only for their bodies [***].

Distribution of aesthetic medicine treatments by type Spain, ****, in % Source: ****

To show the ...

2.3 The reasons for using aesthetics medicine

In general, the main reasons why the Spanish use aesthetics medicine are to improve their appearance and to look good. However, the purpose of these treatments tends to vary depending on the age of the person getting the treatment.

The younger Spaniards use aesthetics medicine to increase their self-esteem and to ...

2.4 The consumers of aesthetic medicine

Aesthetic medicine is much more popular among women than men, although this has been changing. The number of men using these sorts of treatments in Spain has been growing strongly in recent years.

As of ****, * out of ** Spanish women, and * out of ** Spanish men, are consumers of aesthetic medicine.

When it ...

MARKET STRUCTURE

3.1 A market structured around equipment manufacturers and practitioners

The aesthetic medicine value chain includes several steps. First, raw materials are supplied to the equipment manufacturers, which transform them to produce the medical equipment. The latter is then bought by doctor facilities, hospitals and aesthetic medicine centers and it is finally used to perform a non-surgical procedure on the end ...

3.2 Where aesthetics medicine practice takes place

Aesthetics medicine is a practice that tends to be mostly private in Spain, so it is not a medical speciality of the MIR (***). The Autonomous Communities of Spain are in charge of authorising those centres that can offer aesthetic medicine services, guaranteeing compliance with the specific epigraph U.**.

It is estimated ...

3.3 Geographical distribution

In Spain, the practitioners of aesthetics medicine are grouped in associations by the region in which they operate in. These associations are all affiliated to SEME (***). Below are all the associations that exist in Spain.

Source: ****

ANALYSIS OF THE OFFER

4.1 The treatments and techniques used in aesthetic medicine

There is a wide range of techniques and treatments used in aesthetic medicine in Spain. The Spanish Society of Aesthetic Medicine (***) outlines the main techniques and treatments available.

Source: ****

4.2 Price analysis

Non-surgical procedures

Surgical procedures

Here are the prices of the most common procedures according to the sex of the patient

REGULATION

5.1 Regulations

The regulations governing the practice of aesthetics medicine in Spain are set out in the standard UNE-EN *****:****+A*:**** - "Aesthetic Medical Services and Non-Surgical Medical Treatments" [***].

This is a European regulation that regulates the quality of Aesthetic Medicine services in its entirety, such as the training required for the professionals who ...

POSITIONING OF THE PLAYERS

6.1 Segmentation

  • Clínica Dorsia Cirugía y Medicina Estética
  • Clínica Estética Massana Burgos
  • Clinica Medicina Estetica Majadahonda - MAWA CLINIC
  • Eternal Beauty Clínica Centro De Estética
  • Clínica Medicina Estética Córdoba
  • SEME (Sociedad Española de Medicina Estética)

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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.