The aesthetic medicine market - Spain

Plastic surgery therefore exclusively comprises surgical treatments on the patient's body, such as breast surgery, the most popular procedure. Aesthetic medicine, on the other hand, can be performed by general practitioners or specialists. The vast majority of aesthetic medical procedures involve injections under the skin, for example to reduce wrinkles. Cosmetic products are most often used to correct skin ageing, although their efficacy has yet to be proven. The global market for plastic surgery and aesthetic medicine is growing rapidly, driven in particular by the dynamism of the Asian region, which is currently the main focus of global demand. However, the market remains largely dominated by the United States and Brazil. This growth is due in part to the boom in injectable substances, but also to the renewal of equipment and technologies required for operations and treatments. Spain is a benchmark country for health and beauty tourism, generating strong external demand. But this demand is just as strong at home, with a growing proportion of the population resorting to aesthetic medicine treatments: in 2020, 35.9% of the population resorted to these procedures, an increase of +5.4 points in two years. This expansion of the aesthetic medicine consumer base suggests very promising prospects for the future of this market in Spain. [ SEME]