The global cosmetic surgery and medicine market, as of 2020, is characterized by significant growth, with a reported market size estimated at US$ 52.5 billion in 2018, projected to expand at a CAGR of 8.9% by 2026. The United States holds a dominant 44% market share by value while the Asia-Pacific region exhibits a high growth rate of 10% annually. In contrast, Latin America represents only 7% of the market by value. Nonetheless, Brazil emerges as a significant player, particularly regarding the volume of plastic surgery procedures, ranking as the world leader and highlighting the potential for market development. Demand in Brazil is influenced by a cultural emphasis on beauty and self-expression, leading Brazil to be the second-largest contributor to aesthetic medical procedures after the United States in 2018 with 2,267,405 procedures. The Brazilian market is noted for almost equal distribution between surgical and non-invasive procedures in 2018. Furthermore, women constitute 87.4% of the global cosmetic treatment demographic, while in Brazil, individuals aged 19 to 50 dominate the market. Pricing for various treatments in Brazil varies, with mammoplasty costing between R$ 12,000 to R$ 20,000, while non-invasive procedures like laser treatments for face, hands, and neck are priced at R$ 600. The path to becoming a plastic surgeon in Brazil is lengthy, requiring an 11-year education process with a strong focus on reconstructive surgery. Major market players like Allergan and Pierre Fabre showcase diversified portfolios across multiple segments of the industry, from pharmaceuticals to medical devices..Brazil's Affinity for Aesthetic Enhancement: A Surge in Cosmetic Treatments In the vibrant country of Brazil, where the spirit of self-expression and beauty is deeply ingrained in the culture, the demand for aesthetic enhancement is witnessing an unprecedented surge. The Brazilian market, a significant player in the global aesthetics arena, stands out not only for its sheer volume of procedures but also for the country's unique relationship with beauty and the body. Brazil's market is characterized by a dynamic blend of plastic surgeries, non-invasive treatments, and a growing interest in cosmeceuticals. Surgeries are distributed relatively evenly across categories such as head and face; breasts and body. Breast enhancement, liposuction, and abdominoplasty are some of the most common surgical procedures, with numbers ranging between 140,000 and 275,000 for each type in 2018 alone. Non-invasive treatments, with injectables leading as the primary choice for many Brazilians, accounted for a staggering 88% of this segment. Botox and hyaluronic acid injections are particularly popular, with Botox injections alone numbering over 393,000 in 2018, showcasing the significant potential in this market. With a balance nearly at equilibrium between surgical and non-invasive procedures, the Brazilian market indicates a shifting preference towards less invasive methods. Brazil's unique position as a leader in several cosmetic treatment volumes globally—such as eyelid surgery and rhinoplasty—adds a layer of credibility and allure for those considering these procedures. This reputation is not confined within the Brazilian borders; the country is a hotspot for medical tourism, drawing in individuals from around the world. Women form the majority of the cosmetic procedure demographic, with figures representing between 86% and 88% of the clientele, depending on the invasiveness of the treatment. However, the male segment of the market should not be discounted, with a notable percentage expressing significant interest in aesthetic enhancements. The age range of those undergoing aesthetic treatments leans heavily towards the 19 to 50-year bracket, signaling a diverse and robust demand across different stages of adulthood. The supply side of Brazil's aesthetic market is equally remarkable. The number of plastic surgeons in the country represents between 13% and 14% of the global total, indicating a highly competitive field. Hospitals are the leading venues for cosmetic procedures, followed by independent surgeon practices and private clinics. While prices for cosmetic treatments can vary widely, ballpark figures for common surgeries like mammoplasty and liposuction hover around between R$.### Key Players in the Global Aesthetic Medicine and Cosmetic Surgery Market In the dynamic and ever-growing market of aesthetic medicine and cosmetic surgery, several key players have established their dominance by offering an array of products and services that cater to a wide range of cosmetic needs. These companies are at the forefront of innovation and are leading the market through their contributions to both surgical and non-surgical aesthetic procedures. **Allergan plc**: Allergan stands as a titan in the aesthetic medicine arena. Known extensively for its flagship product Botox®, Allergan also manufactures a diverse portfolio of medical devices, drugs, and cosmetic treatments. Its prominence in the market is also attributed to its other aesthetic offerings like dermal fillers, breast implants, and a range of other skincare products designed to aid aesthetic practitioners and clients. **Silimed**: While specific financial details of Silimed are not highlighted in the provided text, it is important to acknowledge the company's role in the manufacturing of breast prostheses. With meticulous processes and a series of steps to ensure quality, Silimed contributes significantly to body reshaping segments of the market, supplying high-demand products for breast surgery procedures. **Pierre Fabre**: A noted entity in the dermatocosmetic laboratories space, Pierre Fabre combines pharmaceutical rigor with a cosmetic approach. It is well-regarded for its skincare lines that cater not just to beauty, but also to skin health. Dermatological integrity remains at the core of its brand identity, positioning it as a trusted source for cosmeceuticals. **La Roche-Posay**: La Roche-Posay is a household name in the skincare industry, recognized for its skincare products designed for sensitive skin and based on thermal spring water. As part of the L'Oréal Group, La Roche-Posay demonstrates a strong presence in the dermatological skincare market, and its expertise is reflected in products that offer both aesthetic benefits and dermatological care. **Sebbin**: Specializing in the manufacturing of implants for both aesthetic and reconstructive surgery, Sebbin creates products known for their safety and quality. With their focus on breast, face, and body implants, Sebbin plays a critical role in both cosmetic and reparative procedures, providing solutions that help patients and clinicians achieve desired surgical outcomes. **Arion**: Another manufacturer within the medical device sphere, Arion, although not detailed in terms of revenue, is recognized for its work in surgical technology. The company contributes to the market with a range of implants and equipment that aid in
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Summary and extracts

1 Market Overview

1.1 Market definition and presentation

The medical and cosmetic surgery market includes several distinct segments :

  • A plastic surgery of the technique of body reshaping through surgical procedures to correct a morphological anomaly or the external appearance of the patient's body;
  • An aesthetic medicine which represents all non-surgical advice, care and treatment designed to improve a patient's aesthetic appearance;
  • The products cosmeceuticals located halfway between cosmetics and medicines, which contain active ingredients that allow a specific dermatological treatment (wrinkles, dark circles, etc.).

Therefore, cosmetic surgery only concerns operations on patients' bodies, such as breast surgery, the most popular procedure. Aesthetic medicine, on the other hand, can be practised by general practitioners or specialists. The vast majority of cosmetic medicine procedures involve injections under the skin, for example, to reduce wrinkles. Cosmeceuticals are most often used to correct skin ageing, although their effectiveness has not yet been proven.

The global cosmetic surgery and medicine market is growing at full steam. This growth is particularly driven by the dynamism of the Asian regions, which are currently the main focus of global demand. However, the market is still largely dominated by the United States and Brazil. For these countries, the major players include Allergan plc, Alma Lasers, Anika Therapeutics, Inc. and Merz Aesthetics Inc.

In Brazil, the outlook looks promising. According to data recently released by the Brazilian Association of the Personal Care, Perfumery and Cosmetics Industry (ABIHPEC), since 2014 the number of professionals working in this sector has grown by 567%, from 72,000 to over 480,000. According to the same association, in 2019 alone, the sector advanced by more than R$47.5 billion, and the growth forecast for 2020 is over 14%. This progress is due to the higher standard of living of the population, coupled with culturally high concern with the physical appearance of Brazilians.

1.2. The global market

As the market can be defined in many ways, depending on which segments we decide to include or not, the size of the overall market varies greatly depending on the sources used. For this study, we will focus on plastic surgery and non-invasive aesthetic medicine (***). Thus, in the market sizes presented, ...

1.3 The Brazilian market

As we pointed out in the previous section, Brazil is a giant of the world's aesthetic medicine. Being the second country that registered the largest number of aesthetic medical procedures after the United States in **** with *,***,***, Brazil was the world leader in the number of invasive procedures that same year (***).

This ...

2 Demand Analysis

2.1 Brazilians' privileged relationship with the body and beauty

Brazil is a country where the relationship to self-expression, joy of life and beauty are culturally very strong. Whether during the great Carnival celebrations, where people express themselves without thinking twice, or in the local music (***) for men and the thinner bikinis for women are the norm. Brazilians, therefore, want to ...

2.2 Typology of demand

A. The plastic surgeries

The plastic/invasive surgeries can be divided into * categories: head and face; breasts and body. The distribution of the total number of surgeries among these three categories is quite balanced, each one having about one third of the procedures.

The most common types of surgery Brazil, ****, in ...

2.3 Typology of patients

Without information about the sex of patients in Brazil, we can use the percentages for the entire world as a proxy to have an idea. On this scale, **.*% of people undergoing cosmetic treatment are women and only **.*% are men. These numbers change little if they are invasive (***) procedures.

However, we know ...

3 Market structure

3.1 Surgeons and clinics

In Brazil, in ****, the number of plastic surgeons was ****, or **.*% of the number of plastic surgeons in the world. This is the second-largest number of plastic surgeons in the world after the United States (***). This means that, due to population differences, Brazil is the leading country in terms of the number ...

3.2 Manufacture of plastic surgery and aesthetic medicine equipment

The production of equipment for aesthetic purposes includes the manufacture of breast prostheses, injectable products, equipment and finally cosmeceuticals. As the aesthetic market demands high entry costs and advanced technology, most manufacturers are in the production of one of these segments.

As the main players in the market are international groups, ...

3.3 Multi-channel distribution and increased empowerment of end-consumers

Clients seeking cosmetic medical treatment may go to hospitals or other practices in the event that the treatment requires professional intervention (***). However, not all treatments fall into this category. There are more and more processes that customers can do independently, not to mention the entire cosmeceutical segment that customers find directly ...

4 Supply analysis

4.1 Prices

The price of a plastic surgery can vary enormously depending on the surgeon, the region where you are and the work to be done, among others. However, the Dr. Luciana Pepino, specialist member in plastic surgery by the Brazilian Society of Plastic Surgery (***) gives the following estimates :

Among the noninvasive procedures, ...

5 Regulation

5.1 Become a surgeon

Due to the great responsibility entrusted to them and the very high technical level required, training to become a plastic surgeon is the medical speciality that requires the longest studies in Brazil. It consists of a standard medical course of * years, a residency in general surgery to become a surgeon and ...

6 Positioning of players

6.1 Segmentation

  • Allergan plc
  • La Roche-Posay
  • Laboratoires Sebbin
  • Arion

List of charts

  • The global aesthetic medicine market by value

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Latest news

Medicine, Allergan Aesthetics launches training center for healthcare professionals - 26/06/2023

Inauguration of Allergan Aesthetics' Center of Excellence in Italy, specifically in Rome. This center represents the first and only space completely dedicated to both theoretical and practical training of healthcare professionals. Its foundation is supported by the expertise of a multidisciplinary scientific committee composed of 21 nationally and internationally renowned experts. The main goal of the center is to offer high-quality training to healthcare professionals through 4 complementary curricula in order to ensure maximum satisfaction of their patients.

"The potential of dermocosmetics is immense", says L'Oréal - 11/05/2023
  • One in four people has a skin problem.
  • After the age of 60, it affects one in two.
  • L'Oréal's dermocosmetics division posted sales of 5 billion euros, with growth of 22%.
  • The dermocosmetics segment represents 8% of the global beauty market, compared with 5% a few years ago.
  • L'Oréal's growth last year was two and a half times faster than the market.
  • La Roche-Posay and CeraVe are brands with sales of over €1 billion.
La Roche-Posay wants to grow by relying on dermatologists. - 02/01/2023
  • Leader in L'Oréal's active cosmetics division
  • Strong organic growth for several years
  • Leader in dermo-cosmetics brands
  • 100 clinical studies by 2022
  • Two billion people worldwide suffer from skin problems
  • The L'Oréal group's cosmetics division achieved sales of €3.9 billion in 2021
  • In China, it will launch a premium regenerative medicine range in a year's time
The Sebbin group is investing in the Val d'Oise to double its size in the next five years. - 04/02/2022
  • Manufacturer of silicone breast implants for cosmetic surgery (70%) and reconstructive surgery (30%)
  • 188 employees
  • Objective: increase production by 50
  • Sebbin generates 80% of its sales internationally through its own distribution subsidiaries, located mainly in England, Germany, Spain and the Netherlands

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Allergan plc
La Roche-Posay
Laboratoires Sebbin

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