The aesthetic medicine market - Brazil

Therefore, cosmetic surgery only concerns operations on patients' bodies, such as breast surgery, the most popular procedure. Aesthetic medicine, on the other hand, can be practised by general practitioners or specialists. The vast majority of cosmetic medicine procedures involve injections under the skin, for example, to reduce wrinkles. Cosmeceuticals are most often used to correct skin ageing, although their effectiveness has not yet been proven. The global cosmetic surgery and medicine market is growing at full steam. This growth is particularly driven by the dynamism of the Asian regions, which are currently the main focus of global demand. However, the market is still largely dominated by the United States and Brazil. For these countries, the major players include Allergan plc, Alma Lasers, Anika Therapeutics, Inc. and Merz Aesthetics Inc. In Brazil, the outlook looks promising. According to data recently released by the Brazilian Association of the Personal Care, Perfumery and Cosmetics Industry (ABIHPEC), since 2014 the number of professionals working in this sector has grown by 567%, from 72,000 to over 480,000. According to the same association, in 2019 alone, the sector advanced by more than R$47.5 billion, and the growth forecast for 2020 is over 14%. This progress is due to the higher standard of living of the population, coupled with culturally high concern with the physical appearance of Brazilians.