The aesthetic medicine market - Portugal
An analysis with all the essential information for a clear, complete and quantified view of this market.

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Study Overview
The market of medicine and cosmetic surgery includes several distinct segments:
Plastic surgery the technique of reshaping the body through surgical procedures to correct a morphological abnormality or the external appearance of the patient's body; Aesthetic medicine which represents all non-surgical advice, care and treatment designed to improve a patient's aesthetic appearance; Cosmetic products situated halfway between cosmetics and medicines, which contain active ingredients that allow a specific dermatological treatment (wrinkles, dark circles under the eyes, etc.).
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Therefore, cosmetic surgery only concerns operations on patients' bodies, such as breast surgery, the most popular procedure. Aesthetic medicine, on the other hand, can be practiced by general practitioners or specialists. The vast majority of cosmetic medicine procedures involves injections under the skin, for example, to reduce wrinkles. Cosmeceuticals are most often used to correct skin aging, although their effectiveness is yet to be proven. The global cosmetic surgery and medicine market is growing in full swing. This growth is driven in particular by the dynamism of the Asian regions, which are currently the main focus of global demand. However, the market is still largely dominated by the United States and Brazil. For these countries, major players include Allergan plc, Alma Lasers, Anika Therapeutics, Inc. e Merz Aesthetics Inc. Portugal, for its part, is an interesting market to study, because although there is real domestic demand, several tension points are also evident.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market Overview
- 1.1 Introduction and market definition
- 1.2 The world market
- 1.3 The Portuguese market of aesthetic medicine
2. Demand Analysis
- 2.1 Typology of demand
- 2.2 Medical tourism
3. Market structure
- 3.1 Production of plastic surgery and aesthetic medicine equipment
- 3.2 Multi-channel distribution and increased autonomy of final consumers
4. Supply analysis
- 4.1 Prices
5. Regulation
- 5.1 Regulation

The aesthetic medicine market - Portugal
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