Portuguese market
The aesthetic medicine market in Portugal
The market of medicine and cosmetic surgery includes several distinct segments:
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The market of medicine and cosmetic surgery includes several distinct segments:
Plastic surgery the technique of reshaping the body through surgical procedures to correct a morphological abnormality or the external appearance of the patient's body;
Aesthetic medicine which represents all non-surgical advice, care and treatment designed to improve a patient's aesthetic appearance;
Cosmetic products situated halfway between cosmetics and medicines, which contain active ingredients that allow a specific dermatological treatment (wrinkles, dark circles under the eyes, etc.).
Therefore, cosmetic surgery only concerns operations on patients' bodies, such as breast surgery, the most popular procedure. Aesthetic medicine, on the other hand, can be practiced by general practitioners or specialists. The vast majority of cosmetic medicine procedures involves injections under the skin, for example, to reduce wrinkles. Cosmeceuticals are most often used to correct skin aging, although their effectiveness is yet to be proven.
The global cosmetic surgery and medicine market is growing in full swing. This growth is driven in particular by the dynamism of the Asian regions, which are currently the main focus of global demand. However, the market is still largely dominated by the United States and Brazil. For these countries, major players include Allergan plc, Alma Lasers, Anika Therapeutics, Inc. e Merz Aesthetics Inc.
Portugal, for its part, is an interesting market to study, because although there is real domestic demand, several tension points are also evident.
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Guilhem Cournut
Food, retail and consumer goods
Denis Monnoyeur
Industry, energy and construction
Marie-Annick Cournède
Health, beauty and personal services
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