1.1 Definition and presentation
Aesthetic Medicine involves the modification of the human physical appearance. Contrary to traditional surgery, Aesthetic Medicine treatments are quick and simple, cheaper and not permanent inducing lower risk. Aesthetic Medicine can be divided into two procedures:
- Invasive (or “surgical”): Breast Augmentation, Liposuction, Tummy tuck, Nose reshaping, Others
- Non-invasive (“or non-surgical”): Botox Injections, Laser Hair Removal, Chemical Peel, Soft Tissue Fillers, Others
The U.K. clinical market is highly fragmented with several key players including Cynosure Inc., Alma Lasers, Lumenis Inc., Syneron Medical Ltd., and Sciton Ltd.
Demand is set to increase; by 2020 it is believed that 1.5 million people in the UK will have undergone non-surgical treatment [Generation]. This is driven by social media’s role in encouraging wider acceptance of cosmetic treatment. Moreover, technological advances decrease prices and enable surgery with minimal cosmetic intervention. As a result, 66% of young people in the U.K. would have liked to change their facial structure revealed a survey by Save Face.
Nevertheless, the industry is subject to several challenges; regulation remains weak, raising concerns over the quality and accountability of smaller-scale surgeons. According to Cosmetic Surgery Solicitiors, 83% of women aged 18-30 were positive to changing a part of their body had there not been a concern over health risks.
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