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MARKET OVERVIEW

1.1 Definition and presentation

Piercing is the art of body transformation through jewellry. Common areas to pierce include the ear, nipples, and facial piercings.

The global market is growing at a modest and stable pace in parallel to higher disposable income; higher income enables individuals to purchase piercings. This is the key component for revenue growth since the supply portfolio has remained more or less the same since the art of piercing begun.

The UK market has been growing at a steady but positive pace. Higher disposable income and more certified clinics are key drivers for this. Moreover, the industry experiences low revenue volatility.

In the UK, the piercing industry is highly fragmented, and players often consists of small independent service providers. Nevertheless, companies include the likes of Killer Ink and Barber of Sheffield.

Market trends in the UK piercing industry include increased M&A activity which facilitates distribution and will help fuel growth. [PJ]

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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in 40 pages
Method
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Analysts

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Method

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti