1.1 Definition and presentation
A beauty salon is legally defined as a business offering to its customers aesthetic treatments other than medical and paramedical as well as aesthetic massages without medical purpose. [Article 16-1 of the law of 5 July 1996]
Beauty salons are operators who perform beauty treatments including body care, facial care, beauty treatment, hair removal and other more specific treatments (UV tanning, pulsed light). They can be generalists or specialized in a treatment.
They are competing with fitness and thalassotherapy institutes, SPAs and massage salons.
The UK Beauty Salon market’s annual growth from 2014 to 2019 was 1.6%. The success of beauty salons relies on the health of the economy; stronger economic conditions increase consumer spending. Indeed, consumers are price sensitive; Ibisworld reports that 78% of U.K. operators believe saving money has the biggest impact on loyalty.
In 2017, over 40,000 businesses were registered, making this market highly fragmented. [Beautiful Britain Report]
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