The global beauty salon market experienced a decline of 4% in revenue in 2020 due to the Covid-19 pandemic, with estimations placing its value at $144.48 billion in 2019. However, recovery was anticipated to begin in 2021, albeit at a slower rate than initially forecasted pre-pandemic. The market is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027, ultimately reaching a value of $191.6 billion by 2027. This growth trajectory is predominantly driven by the rising living standards and urbanization in emerging countries, as well as increases in disposable income and the stress associated with modern life. Despite the setbacks of the pandemic, which resulted in significant operating losses and reduced full-time employment within the sector, there was a resurgence in consumer demand post-lockdown. For instance, the booking platform Treatwell reported a 432% surge in appointments, suggesting a strong rebound in demand for beauty salon services..British Beauty Salon Market Trends and Consumer Behavior Analysis In the beauty salon market within the United Kingdom, there have been several notable trends that reflect consumer demand. These trends are shaped by the intersection of economic health, lifestyle changes, and the global health crisis that has dictated much of the business landscape in recent times. The beauty salon industry, which encompasses a range of aesthetic services from facials and body care to specialized treatments such as UV tanning and pulsed light, has been particularly sensitive to the fluctuating economic climate. With the beauty sector highly responsive to consumer spending power, it has become clear that savings and value for money are top priorities for customers within this market. Reports indicate that a vast majority of operators, approximately 78%, believe that financial savings are the most significant factor when it comes to customer loyalty. Despite the economic challenges, the beauty salon sector in the UK has demonstrated a growth trajectory between 2014 and 2019, with an anticipated compound annual growth rate (CAGR) of about 1.5%. This growth is mirrored globally, as the international beauty salons and spas market was valued at upwards of $140 billion in 2019, with expectations of reaching between $190 and $200 billion by the year 2027, growing at a global CAGR of approximately 4.5%. However, the advent of COVID-19 led to a sharp industry decline, with a 4% drop in revenue in 2020. The recovery is anticipated to be underway starting from 2021, albeit at a pace that falls short of pre-pandemic projections. One of the key driving factors behind this growth on a global scale is the rising disposable household income in emerging economies, along with the stresses associated with modern life that have increased the demand for relaxation and rejuvenation services offered by beauty salons. Within the UK market, beauty salons represent a significant portion of the hairdressing and beauty salons sector. Turnover levels took a hit in 2020, with substantial losses resulting from the pandemic. Yet, beauty salons still constituted a sizable presence in the market, accounting for about one-third of the sector's total number of establishments. The number of beauty salons in the UK has been on an upward tilt, with an increase of nearly 25% since 2017. It is also essential to note that the sector is characterized by a predominantly female workforce, with the majority of them owning their businesses. Furthermore, self-employment plays a significant role in the industry structure, with half of all.### Key Players in the Beauty and Cosmetic Market Landscape The beauty salon market is a sprawling industry with multiple facets involving direct services, product sales, and digital engagement platforms. It's a space where established conglomerates, niche service providers, and tech-savvy startups coalesce to serve the diverse needs of beauty-conscious consumers. **Procter & Gamble**, known widely as P&G, stands as an industry titan with its expansive portfolio of beauty, personal care, and household products. This multinational powerhouse has a long-standing reputation for developing and selling products that resonate with consumers across the globe. Although primarily known for their consumer goods, their influence over beauty and cosmetics indirectly affects beauty salon trends and demands. **L'Oréal**, another global leader in the beauty sector, has a direct impact on the beauty salon market. As the world’s largest cosmetics company, L'Oréal's extensive range of products, including skincare, hair care, makeup, and fragrances, often sets the pace for beauty treatments and services on offer within salons. Their commitment to innovation and quality positions them as a benchmark for beauty professionals. **Boots** is a well-known presence in the UK, both as a health and beauty retailer and pharmacy chain. It’s a brand that has become synonymous with personal care and beauty products. Despite being primarily retail-focused, Boots influences the beauty salon market through its selection of beauty tools and products which are utilized by salons and their clientele. Moving away from product-centric giants, the beauty salon industry has been significantly impacted by digital transformation, with platforms like **Treatwell** revolutionizing how customers interact with beauty services. As an online appointment scheduling platform, Treatwell simplifies the booking process for treatments, making it a critical player in driving traffic and business for salons. Additionally, exclusive **Salons owned by beauty brands**, such as the **Clarins Skin Spa**, exemplify a more integrated approach by offering bespoke treatments using their own line of high-end beauty products. These salons are not just service providers; they are brand ambassadors creating immersive experiences, directly showcasing the efficacy of their products in a professional setting. Collectively, these main players, from multinational product suppliers to innovative scheduling services, contribute to the dynamism of the beauty salon market. They influence consumer expectations, salon service offerings, and overall industry trends, making them indispensable actors in a continuously evolving landscape.
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Summary and extracts

1 Market overview

1.1 Definition and presentation

A beauty salon is legally defined as a business offering to its customers aesthetic treatments other than medical and paramedical as well as aesthetic massages without medical purpose. [Article 16-1 of the law of July 5, 1996]

Beauty salons are operators who provide aesthetic treatments including body care, facials, beauty treatments, hair removal and other more specific treatments (UV tanning, pulsed light). They can be generalists or specialized in one treatment.

Salons compete with perfumeries, fitness and thalassotherapy institutes, SPAs and massage salons.

The UK beauty salon market is expected to grow at a CAGR of 1.6% between 2014 and 2019. The success of beauty salons relies on the health of the economy; more favorable economic conditions increase consumer spending. Indeed, they are price sensitive; Ibisworld reports that 78% of UK operators believe savings are the most important loyalty factor

As of 2017, there were more than 40,000 registered businesses, making this a highly fragmented market.[Beautiful Britain Report]

1.2 The global market

The global beauty salons and spas market was estimated at $***.** billion in ****. Due to the Covid-** outbreak and restrictive travel measures, industry revenue declined by *% in ****.

However, recovery is expected to take place as early as **** at a slower pace than forecasted prior to the Covid-** crisis. Indeed, on a global ...

1.3 The UK market

Beauty salon business in United Kingdom belong to the Hairdressing and beauty salons sector. If we look at the total turnover since ****, we observe that the sector is growing. However, in the beauty salon segment, a UK parliamentary report states that turnover levels were significantly lower in **** than in **** with two-thirds ...

1.4 The impact of the health crisis

The beauty salon sector has been particularly affected by the health crisis, with more than *** days of closure in ****, resulting in an average loss of **% of turnover, up to -**% in some regions.

The end of lockdown has nevertheless limited the reopening activity of beauty salons by restricting occupancy to **%. This ...

2 Analysis of the demand

2.1 British spending on beauty

The Office for National Statistics allows us to observe the average weekly spending of British households on beauty. Thus, we note that hairdressing and beauty care represented an expenditure roughly equivalent to that of hair and cosmetic products over the year ****-****, before the beginning of the health crisis. The hypothesis ...

2.2 A demand influenced by the health crisis

The British demand for beauty salons has been largely curbed by the health crisis. It is possible to observe the different reasons why clients have cancelled their appointments in their beauty salons. The most common reasons are the reduction of expenses, the absence of events offering opportunities to perform beauty treatments, ...

3 Market structure

3.1 Market structure

The number of beauty salons is steadily growing with an increase of **.*% since ****. Number of beauty salons in the United Kingdom United Kingdom, ****-****, in units Source: ****

The beauty sector employed ***,*** people from January to March ****, up from ***,*** the previous year. The sector is characterized by a strong female presence. In ...

3.2 Geographical distribution of the activity

The following map represents the number of beauty salons or hairdressers per thousand inhabitants. It can be seen that, with the exception of London, the South of the United Kingdom concentrates fewer establishments than the North of the country with a minimum of *.** salons per thousand people in the South West ...

4 Analysis of the offer

4.1 Services offered

In general, the services offered by beauty salons are distinguished between facials, body treatments, hair removal for women, hair removal for men and finally beauty. There are also institutes that specialize in hair removal or manicure.

Beauty salons offer several services in each category, including the following

Facial care The average ...

4.2 Price overview

The price offered for the same service by the institutes varies considerably depending on the duration of the treatment, but also between institutes.

In addition, the subscription system of the clients also makes the prices vary; the prices are higher (***) for non-subscribing clients. Below is an overview of beauty salon prices ...

5 Regulation

5.1 UK legislation governing beauty salons and the guidelines to follow

The opening of a beauty salon in the UK is necessarily preceded by obtaining a license from the local authorities adapted to the services offered by the establishment. The British government has made available a tool to navigate these licenses.

Then, in addition to the need to ensure the establishment and ...

List of charts

  • Size of the global beauty salon and spa market
  • Distribution of the UK business of beauty salons
  • UK hair and beauty care market
  • Beauty care organizations
  • Number of beauty salons in the UK
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Latest news

Luxury: the Clarins family invests in hotels - 27/02/2024
  • - Famille C Participations (FCP) has invested €130 million in Evok Collection.
  • - The "experiential luxury" market could reach 2.5 trillion euros by 2030, with annual growth of 4-8%.
  • - The French Clarins brand employs 9,000 people and claims to be Europe's number one in high-end skincare.
  • - Clarins is forecasting sales growth of 15% to 2022, with a value of 1.75 billion euros.
  • - Clarins has around fifty hotel spas worldwide.
  • - FCP's objective is to open 15 hotel establishments in five years.
  • - Evok Collection has six addresses in Paris and Venice.
L'Oréal becomes number one in luxury cosmetics and dethrones Estée Lauder - 11/02/2024
  • 2023: the strongest year of sales growth in 20 years
  • L'Oréal, the world leader in this sector, becomes number one in the prestige skincare, make-up and fragrance segment, sold in department stores and perfumeries. It dethrones the American Estée Lauder(Estée Lauder, Clinique, La Mer, Jo Malone, Frédéric Malle, Tom Ford...).
  • sales of L'Oréal Luxe (Lancôme, Yves Saint Laurent, Biotherm, Armani, Kiehl's, Helena Rubinstein...) rose by 4.5% in 2023 to 14.92 billion).
  • L'Oréal has outperformed the luxury goods market for 13 years
  • Total group sales 41.2 billion euros in 2023 (+ 11%).
  • World leader in fragrances and skincare products.
  • Comeback ofHelena Rubinstein, thebrand founded in the United States in the early 20th century and owned by L'Oréal since 1984
  • In 2023, Helena Rubinstein exceeded one billion euros in sales.
  • Sales have increased 10-fold in ten years.
  • L'Oréal Luxe controls 32% of the prestige products market.
  • Perfumes: 20% growth.
  • Success of "La Vie est Belle", Valentino and Prada licensed fragrances (Paradoxe), Yves Saint Laurent's Libre, second best-selling fragrance for women in Europe.
  • Good start for MYSLF
  • The division dedicated to consumer products (L'Oréal Paris, Garnier, Maybelline...) has overtaken L'Oréal Luxe again

Another record year for L'Oréal - 09/02/2024
  • -Cosmetics market growth in 2023: 8.5
  • - Increase in L'Oréal sales in 2023: 7.6% (published), 11% (comparable data)
  • - L'Oréal sales in 2023: 41.18 billion euros
  • - Number of L'Oréal "billionaire" brands in 2023: 12
  • - Growth of L'Oréal's consumer division in 2023: 8.2
  • - L'Oréal consumer division sales in 2023: Over 15 billion euros
  • - L'Oréal Paris sales in 2023: 7 billion euros
  • - L'Oréal dermatological division sales in 2023: 6.4 billion euros
  • - L'Oréal dermatological division growth in 2023: 25.5
  • - Sales growth for L'Oréal's luxury division in 2023: 2% (organic)
  • - L'Oréal luxury division sales in 2023: 14.9 billion euros
  • - L'Oréal growth in Europe in 2023: 14% (published), including 9.2% in the year-end period
  • - L'Oréal growth in the United States in 2023: 10%.
L'Oréal and dermocosmetics - 12/05/2023
  • Worldwide sales of dermocosmetics products: €20 billion.
  • Share of dermocosmetics in the beauty market: over 8%.
  • L'Oréal Dermatological Beauty Division sales in 2022: 5 billion euros, with growth of 22% over the previous year.
  • Sales growth for this L'Oréal division in the first quarter of 2023: 30%.
  • In France, dermocosmetics is present in specific distribution networks such as pharmacies, parapharmacies and selective distribution.
  • The Avène brand of the French Pierre Fabre group is expected to break the billion euro barrier for the first time this year.
With its Carita skincare brand, L'Oréal is making a name for itself in the luxury segment :Carita, a luxury brand from L'Oréal. - 24/04/2023
  • Espace Carita: historic 1,800 m2 salon, reopening in October 2022.
  • L'Oréal Luxe: Group's leading division, with sales of 14.6 billion euros in 2022
  • Share of high-end customers: Nearly 40% of market value in 2022, versus 35% in 2021
  • L'Oréal Luxe growth: 18.6% in 2022 (+10.2% on a like-for-like basis), outperforming market growth of 8% in 2022.
  • Lancôme: World's leading luxury beauty brand, with sales of over 3 billion euros.
  • Global fragrance market: Up from $40 billion to $48 billion between 2013 and 2022, and expected to exceed $50 billion in 2024.
  • With brands such as Lancôme, Helena Rubinstein and Kiehl\'s, L\'Oréal Luxe is expected to grow by 18.6% in 2022, outpacing a market up 8%.
  • Acquisition of Takami in 2021, created by the founder of dermatological clinics in Tokyo (50 million euros in sales), and of Mugler and Azzaro fragrances, acquired in 2020 from Clarins (340 million euros in sales)
L'Oréal again number one in fragrances - 14/04/2023
  • The fragrance market has grown at an average annual rate of 3.7% since 2016
  • Fragrance market approaches 50 billion euros
  • Global fragrance sales up 17% in 2022, L'Oréal sales up 23%.
  • L'Oréal regained its position as world leader in fragrances in 2020, with almost 11% market share.
  • The acquisition of Clarins' fragrance division (Mugler, Azzaro) brought L'Oréal an additional 340 million euros in sales.
  • By 2022, the Yves Saint Laurent and Armani brands had achieved sales of over 1.5 billion euros each.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Procter & Gamble
L'Oréal Groupe
Clarins Groupe

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