The men's razor market - United Kingdom
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Study Overview
The men's razor market is a sub-segment of the men's hygiene and beauty market. The razor is a device used by men primarily for shaving facial hair. The razor market comprises several segments:
Straight razors (razors that can be folded, used mainly by barbers) Electric shavers Disposable razors (often made of plastic, single use)
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The global razor market is expected to grow strongly until 2025, mainly due to the increasing focus on men's grooming and consumer awareness on personal hygiene. Nevertheless, different geographical regions exhibit different uses of razors. For example, in Asia, disposable razors are more frequently used, while developed countries make greater use of electric razors. In the United Kingdom, the shaver market is struggling due to consumer trends, including the increasing use of beards, and increased competition from foreign players and start-ups, which are putting downward pressure on prices and therefore on revenues. The razor market is dominated by Gillette, a company with historical roots dating back to the 20th century and owned by Procter & Gamble. Trends in the razor industry benefit from social networks and the influence of celebrities, who often use hairstyles that require the use of razors.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and scope of the study
- 1.2 A global market in good shape
- 1.3 An increasingly weak national market
- 1.4 Foreign trade
2. Analysis of the demand
- 2.1 Consumers who are increasingly turning to comfort
- 2.2 Shaving less and less frequently
- 2.3 New ways of consuming
3. Market structure
- 3.1 Business model and most popular brands
- 3.2 R&D at the heart of the market players' strategy
- 3.3 New players shaking up traditional players
4. Analysis of the offer
- 4.1 Types of razors and prices
- 4.2 High-margin products but falling prices in the face of competition
- 4.3 An increasingly qualitative and personalized offer
5. Regulation
- 5.1 A product whose regulations are changing with the Brexit
The men's razor market - United Kingdom
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