British market
The men's razor market in United Kingdom
The men's razor market is a sub-segment of the men's hygiene and beauty market. The razor is a device used by men primarily for shaving facial hair. The razor market comprises several segments:
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The men's razor market is a sub-segment of the men's hygiene and beauty market. The razor is a device used by men primarily for shaving facial hair. The razor market comprises several segments:
Straight razors (razors that can be folded, used mainly by barbers)
Electric shavers
Disposable razors (often made of plastic, single use)
The global razor market is expected to grow strongly until 2025, mainly due to the increasing focus on men's grooming and consumer awareness on personal hygiene. Nevertheless, different geographical regions exhibit different uses of razors. For example, in Asia, disposable razors are more frequently used, while developed countries make greater use of electric razors.
In the United Kingdom, the shaver market is struggling due to consumer trends, including the increasing use of beards, and increased competition from foreign players and start-ups, which are putting downward pressure on prices and therefore on revenues.
The razor market is dominated by Gillette, a company with historical roots dating back to the 20th century and owned by Procter & Gamble.
Trends in the razor industry benefit from social networks and the influence of celebrities, who often use hairstyles that require the use of razors.
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Guilhem Cournut
Food, retail and consumer goods
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Marie-Annick Cournède
Health, beauty and personal services
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The men's shaver market is a sub-segment of the hygiene and beauty market for men. The razor is a device used by men mainly for shaving facial hair. The shaver market includes several segments:
The men's razor market in France
The men's razor market is a sub-segment of the men's hygiene and beauty market. The razor is the device used by men primarily to shave facial hair.the straight razor, with its large, fully exposed blade used by hairdressers or enthusiastic amateurs, can be contrasted with
The men's razor market in Italy
The men's razor market is a sub-segment of the men's health and beauty market. The razor is a device used by men primarily for shaving facial hair. Specifically, the straight razor-also known as coupe-choux-is a large, entirely bare blade used by hairdressers or amateur enthusiasts.
