American market
The men's razor market in United States
The men's shaver market is a sub-segment of the hygiene and beauty market for men. The razor is a device used by men mainly for shaving facial hair. The shaver market includes several segments:
- Price
- €99 excl. VAT
- Written by industry experts
- Data unavailable to general-purpose AI
- Press sources
Intelligent search
Sectoria
Explore the Businesscoot corpus to take your study further.
The Businesscoot team
A question about this study?Market overview
Identify industry dynamics, opportunities and market participants to inform your project.
- Understand the market scope
- Identify demand drivers
- Understand market participants and their challenges
The men's shaver market is a sub-segment of the hygiene and beauty market for men. The razor is a device used by men mainly for shaving facial hair. The shaver market includes several segments:
the straight razors (razors which can fold, used mainly by barbers)
the electric razors
the disposable razors (often in plastic material, for single usage)
The global razor market is expected to experience strong growth until 2025, driven mainly by a growing focus on men’s grooming and rising awareness among consumers related to personal hygiene. Nevertheless, different geographies display different usages of razors. For example, in Asia disposable razors are more frequently used, whilst developed countries use electric razors to a larger extent.
In the US, the razor market has been struggling as a result of consumer trends including the wider usage of beards, and increased competition from foreign actors and startups which puts downward pressure on prices and hence revenues.
The razor market is dominated by Gillette, a company with historical roots dating back to the 20th century which is owned by Procter & Gamble.
Trends in the razor industry benefit from social media and the influence from celebrities, which often use hair styles requiring the use razors. In 2019, according to DSN, the three largest brands in the US included Harry’s, Gillette Venus, and Private Labels.
Study contents
Chapters connecting customer needs, advisory services and the economics of industry professionals.
- Understand customers and uses
- Connect products, businesses and distribution channels
- Compare market participants and their models
Market overview
Demand Analysis
Market structure
Analysis of the offer
Regulations
Positioning of the players
Our expertise
Sources to support your analysis
Base your analysis on identified sources, with clear dates and definitions for each figure.
- Understand the scope of the data
- Find the cited publications
- Compare perspectives on the market
Produced by experts — Analysis backed by 35 years of experience in professional information. Our experts select sources, cross-check data and explain the issues shaping your market.
Beyond AI — Professional sources and expert analysis that go beyond ChatGPT or Claude answers based solely on the public web.
IndexPresse press database — Professional press articles covering market news, business strategies and industry developments. All articles are .
Open-access databases — Freely accessible data and publications to enrich the analysis and cross-check the information available on each market.
Official statistics databases — Economic and demographic indicators published by statistical agencies to measure trends and compare markets.
Specialist industry databases — Specialist data and reports to deepen your understanding of the players, segments and dynamics of each industry.
Trusted by professionals
Professionals share their experience of the clarity and usefulness of our studies and the Businesscoot service.
- Clear, structured analysis
- Insights for business projects
- Responsive customer service
As a business valuation expert, I need reliable strategic analysis of potential targets in their industries. For several years, I have relied on Businesscoot's industry analysis, where expertise and relevant data are essential.
David Jeanne
Managing director •
I am very satisfied with Businesscoot's market studies. The information is clear and well structured, making it easy to understand an industry's trends and key figures. Their catalogue is extensive and varied, and customer service is responsive. I recommend Businesscoot for reliable, accessible analysis.
Time Albouy
Business development expert •
Our team of industry experts
Talk to our team to check that the study's subject and scope match your project.
- Check the market scope
- Choose the right study for your project
- Ask a question before ordering
Guilhem Cournut
Food, retail and consumer goods
Denis Monnoyeur
Industry, energy and construction
Marie-Annick Cournède
Health, beauty and personal services
Arthur Lefeuvre
Digital, media and telecommunications
Related studies
Explore complementary studies to broaden your analysis.
- Explore related markets
- Compare market dynamics
- Refine your project
The men's razor market in France
The men's razor market is a sub-segment of the men's hygiene and beauty market. The razor is the device used by men primarily to shave facial hair.the straight razor, with its large, fully exposed blade used by hairdressers or enthusiastic amateurs, can be contrasted with
The men's razor market in Italy
The men's razor market is a sub-segment of the men's health and beauty market. The razor is a device used by men primarily for shaving facial hair. Specifically, the straight razor-also known as coupe-choux-is a large, entirely bare blade used by hairdressers or amateur enthusiasts.
The men's razor market in United Kingdom
The men's razor market is a sub-segment of the men's hygiene and beauty market. The razor is a device used by men primarily for shaving facial hair. The razor market comprises several segments:
