Summary of our market study

The global beauty salon market has experienced significant growth, with projections indicating an increase from a valuation of $230.64 billion in 2023 to $383.88 billion by 2030, reflecting a Compound Annual Growth Rate (CAGR) of 7.55%. The market's expansion is driven by factors such as wellness tourism, heightened demand from teenagers for customized beauty experiences, and the rapid pace of life in metropolitan areas leading to greater reliance on spa and beauty services for stress relief. Innovative marketing strategies by industry players have also been effective in attracting consumers. The pandemic's initial impact was severe, with a 15.6% drop in turnover for hairdressing and cosmetic salons in Q1 2020 compared to the last quarter of 2019 in Germany, indicating the challenges faced, including salon closures and reduced consumer spending. Despite this, recovery prospects remain positive, with a surge in demand for wellness and beauty products as well as dermatological knowledge among beauty therapists suggesting readiness for future growth..### Trends in the Beauty Salon Market of Germany The beauty salon market in Germany has experienced a wave of evolution, significantly influenced by changing consumer demands and economic challenges. Notably, segmentation between generalist and specialized institutes reflects an industry responding to nuanced customer preferences. The emergence of beauty bars, like nail bars, eyebrow bars, smile bars, and makeup bars, demonstrates a leaning towards niche services combining convenience, speed, and competitive pricing. A considerable proportion of beauty salon patrons, around 1/3, purchase products directly from these establishments. The key driving factors behind their purchasing decisions include the expert advice available, familiarity with the treatments, and the high quality of the products offered. However, higher prices and limited selection can drive customers away. The presence of a strong online market also poses challenges, with approximately 37% of beauticians feeling the pinch from better online offers; something that only 9% of women opt for when purchasing professional facial care products. Franchise providers and specialized companies have a significant presence in the market, with names like Guinot, tenderma UG, Body minute, hairfree GmbH, and WAX IN THE CITY GmbH being some of the prominent players. With a significant percentage of the industry's revenue, estimated at over 20%, stemming from underground economic activities and do-it-yourself practices, competition remains intense. This underground market could offer considerably lower prices, possibly up to 50% less than licensed salons. Further, nearly 30% of Germans reportedly manage their hair care at home. Looking at the macroeconomic structure, between 2015 and 2021, the hairdressing and beauty sector noticed fluctuations in the number of companies and employment statistics, with company numbers rising from between 75,000 and 80,000 in 2015 to their peak in 2019 and declining to around 67,000 by 2021. During the same period, the number of employees also saw a decline from around 145,000 in 2015 to approximately 128,000 in 2021. Revenue trends mirror this dynamic, with combined revenues of hairdressing and beauty salons rising from about 8.12 million euros to about 8.95 million euros between 2015 and 2019, before dropping to about 7.35 million euros in 2021. The COVID-19 pandemic cast a shadow over the industry with mandatory closures and safety guidelines impacting operations. As a response to the crisis, regions like Schleswig-Holstein provided compensation to.### Prominent Players in Germany's Beauty Salon Industry The landscape of Germany's beauty salon market is as rich and varied as the array of services offered within its stylish interiors. Amidst this bustling sector, several key players have established themselves as frontrunners through their specialized treatments and franchise models. **Guinot (Gieseke Kosmetik GmbH, Wedemark)** stands out as an esteemed provider, bringing French skincare elegance to the German market. Guinot's comprehensive range of treatments, from facials to body care, is designed with a scientific approach, ensuring each client experience is rooted in quality and sophistication. **Tenderma UG**, associated with MedicoPro GmbH & Co. KG from Cologne, marks its presence with a commitment to personal care excellence. Tenderma tailors its services to align with individual beauty goals, utilizing cutting-edge technology and expert practitioners to deliver exceptional skincare results. For those seeking swift and convenient pampering, **Body minute (bm Kosmetik GmbH, Masterfranchise Bodyminute, Stuttgart)** provides a unique solution. Body minute's express beauty services, operating on a no-appointment-needed basis, cater to clients with tight schedules, offering everything from quick facials to nail treatments. When it comes to hair removal, **hairfree GmbH (Darmstadt)** has carved out a significant niche. Their expertise in smooth skin solutions, using innovative methods like intense pulsed light (IPL), draws a dedicated clientele seeking long-lasting hair reduction. Not to be overlooked is **WAX IN THE CITY GmbH (Berlin)**, another experts in the field of depilation. Their walk-in waxing service ensures customers can enjoy a spontaneous visit for professional hair removal, emphasizing hygienic practices and quality care. These major actors in Germany's beauty salon market each bring their unique flair to the industry, shaping a vibrant ecosystem that meets a spectrum of wellness and aesthetic needs. With their specialized offerings and keen attention to client satisfaction, these companies not only compete but also set the standard for beauty care services nationwide.

The beauty salon market - Germany

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Summary and extracts

1 Market overview

1.1 Definition and overview

Beauty salons in Germany are defined as establishments that offer clients non-medical beauty treatments and aesthetic care. These treatments encompass various services, from body care and facials to hair removal and specialized treatments like UV tanning and pulsed light therapy. These establishments can be generalists, providing various beauty services, or specialists focusing on specific treatments such as nails, eyebrows, or hair removal.

The global beauty salon market has grown significantly, with a Compound Annual Growth Rate (CAGR) of 7.55%. [Fortune Business Insights] This growth reflects the increasing demand for beauty and wellness services worldwide. However, the focus here is on the German market, where the competition is dynamic and diverse.

In Germany, the competition within the beauty salon market is multifaceted. Cosmetic salons face competition from various sources, including perfumeries that offer in-house beauty services, medical foot care specialists, podiatrists, hairdressers providing cosmetic treatments, wellness hotels, and travel agencies offering wellness packages. Notably, the medical sector, comprising dermatologists, plastic surgeons, and naturopaths, has also ventured into the cosmetic market, offering comprehensive solutions for various skin issues. This trend signifies the integration of medical expertise into the cosmetic industry. Simultaneously, beauty therapists are enhancing their offerings by acquiring knowledge in dermatology.

In the German beauty salon market, franchise providers play a significant role. Renowned names like Guinot (Gieseke Kosmetik GmbH, Wedemark), tenderma UG (a trademark of MedicoPro GmbH & Co. KG, Cologne), Body minute (bm Kosmetik GmbH, Masterfranchise Bodyminute, Stuttgart), as well as specialized companies like hairfree GmbH (Darmstadt) and WAX IN THE CITY GmbH (Berlin) focusing on hair removal, are prominent players within the industry.

The emergence of the COVID-19 pandemic had a notable impact on the beauty salon sector. Quarterly assessments revealed a substantial decline of 15.6% in hairdressing and cosmetic salons turnover during the first quarter of 2020 compared to the final quarter of 2019. [Sparkasse] This decline was reflective of the economic challenges faced by the industry due to lockdowns and reduced consumer spending.

2 Analysis of the demand

3 Market structure

4 Analysis of the offer

5 Regulation

6 Positioning of the actors

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Esthetic Center

WAX IN THE CITY GmbH

hairfree GmbH

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