Summary of our market study

The global beauty salon market has experienced significant growth, with projections indicating an increase from a valuation of $230.64 billion in 2023 to $383.88 billion by 2030, reflecting a Compound Annual Growth Rate (CAGR) of 7.55%. The market's expansion is driven by factors such as wellness tourism, heightened demand from teenagers for customized beauty experiences, and the rapid pace of life in metropolitan areas leading to greater reliance on spa and beauty services for stress relief. Innovative marketing strategies by industry players have also been effective in attracting consumers. The pandemic's initial impact was severe, with a 15.6% drop in turnover for hairdressing and cosmetic salons in Q1 2020 compared to the last quarter of 2019 in Germany, indicating the challenges faced, including salon closures and reduced consumer spending. Despite this, recovery prospects remain positive, with a surge in demand for wellness and beauty products as well as dermatological knowledge among beauty therapists suggesting readiness for future growth..### Trends in the Beauty Salon Market of Germany The beauty salon market in Germany has experienced a wave of evolution, significantly influenced by changing consumer demands and economic challenges. Notably, segmentation between generalist and specialized institutes reflects an industry responding to nuanced customer preferences. The emergence of beauty bars, like nail bars, eyebrow bars, smile bars, and makeup bars, demonstrates a leaning towards niche services combining convenience, speed, and competitive pricing. A considerable proportion of beauty salon patrons, around 1/3, purchase products directly from these establishments. The key driving factors behind their purchasing decisions include the expert advice available, familiarity with the treatments, and the high quality of the products offered. However, higher prices and limited selection can drive customers away. The presence of a strong online market also poses challenges, with approximately 37% of beauticians feeling the pinch from better online offers; something that only 9% of women opt for when purchasing professional facial care products. Franchise providers and specialized companies have a significant presence in the market, with names like Guinot, tenderma UG, Body minute, hairfree GmbH, and WAX IN THE CITY GmbH being some of the prominent players. With a significant percentage of the industry's revenue, estimated at over 20%, stemming from underground economic activities and do-it-yourself practices, competition remains intense. This underground market could offer considerably lower prices, possibly up to 50% less than licensed salons. Further, nearly 30% of Germans reportedly manage their hair care at home. Looking at the macroeconomic structure, between 2015 and 2021, the hairdressing and beauty sector noticed fluctuations in the number of companies and employment statistics, with company numbers rising from between 75,000 and 80,000 in 2015 to their peak in 2019 and declining to around 67,000 by 2021. During the same period, the number of employees also saw a decline from around 145,000 in 2015 to approximately 128,000 in 2021. Revenue trends mirror this dynamic, with combined revenues of hairdressing and beauty salons rising from about 8.12 million euros to about 8.95 million euros between 2015 and 2019, before dropping to about 7.35 million euros in 2021. The COVID-19 pandemic cast a shadow over the industry with mandatory closures and safety guidelines impacting operations. As a response to the crisis, regions like Schleswig-Holstein provided compensation to.### Prominent Players in Germany's Beauty Salon Industry The landscape of Germany's beauty salon market is as rich and varied as the array of services offered within its stylish interiors. Amidst this bustling sector, several key players have established themselves as frontrunners through their specialized treatments and franchise models. **Guinot (Gieseke Kosmetik GmbH, Wedemark)** stands out as an esteemed provider, bringing French skincare elegance to the German market. Guinot's comprehensive range of treatments, from facials to body care, is designed with a scientific approach, ensuring each client experience is rooted in quality and sophistication. **Tenderma UG**, associated with MedicoPro GmbH & Co. KG from Cologne, marks its presence with a commitment to personal care excellence. Tenderma tailors its services to align with individual beauty goals, utilizing cutting-edge technology and expert practitioners to deliver exceptional skincare results. For those seeking swift and convenient pampering, **Body minute (bm Kosmetik GmbH, Masterfranchise Bodyminute, Stuttgart)** provides a unique solution. Body minute's express beauty services, operating on a no-appointment-needed basis, cater to clients with tight schedules, offering everything from quick facials to nail treatments. When it comes to hair removal, **hairfree GmbH (Darmstadt)** has carved out a significant niche. Their expertise in smooth skin solutions, using innovative methods like intense pulsed light (IPL), draws a dedicated clientele seeking long-lasting hair reduction. Not to be overlooked is **WAX IN THE CITY GmbH (Berlin)**, another experts in the field of depilation. Their walk-in waxing service ensures customers can enjoy a spontaneous visit for professional hair removal, emphasizing hygienic practices and quality care. These major actors in Germany's beauty salon market each bring their unique flair to the industry, shaping a vibrant ecosystem that meets a spectrum of wellness and aesthetic needs. With their specialized offerings and keen attention to client satisfaction, these companies not only compete but also set the standard for beauty care services nationwide.
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Summary and extracts

1 Market overview

1.1 Definition and overview

Beauty salons in Germany are defined as establishments that offer clients non-medical beauty treatments and aesthetic care. These treatments encompass various services, from body care and facials to hair removal and specialized treatments like UV tanning and pulsed light therapy. These establishments can be generalists, providing various beauty services, or specialists focusing on specific treatments such as nails, eyebrows, or hair removal.

The global beauty salon market has grown significantly, with a Compound Annual Growth Rate (CAGR) of 7.55%. [Fortune Business Insights] This growth reflects the increasing demand for beauty and wellness services worldwide. However, the focus here is on the German market, where the competition is dynamic and diverse.

In Germany, the competition within the beauty salon market is multifaceted. Cosmetic salons face competition from various sources, including perfumeries that offer in-house beauty services, medical foot care specialists, podiatrists, hairdressers providing cosmetic treatments, wellness hotels, and travel agencies offering wellness packages. Notably, the medical sector, comprising dermatologists, plastic surgeons, and naturopaths, has also ventured into the cosmetic market, offering comprehensive solutions for various skin issues. This trend signifies the integration of medical expertise into the cosmetic industry. Simultaneously, beauty therapists are enhancing their offerings by acquiring knowledge in dermatology.

In the German beauty salon market, franchise providers play a significant role. Renowned names like Guinot (Gieseke Kosmetik GmbH, Wedemark), tenderma UG (a trademark of MedicoPro GmbH & Co. KG, Cologne), Body minute (bm Kosmetik GmbH, Masterfranchise Bodyminute, Stuttgart), as well as specialized companies like hairfree GmbH (Darmstadt) and WAX IN THE CITY GmbH (Berlin) focusing on hair removal, are prominent players within the industry.

The emergence of the COVID-19 pandemic had a notable impact on the beauty salon sector. Quarterly assessments revealed a substantial decline of 15.6% in hairdressing and cosmetic salons turnover during the first quarter of 2020 compared to the final quarter of 2019. [Sparkasse] This decline was reflective of the economic challenges faced by the industry due to lockdowns and reduced consumer spending.

1.2 The global market

The global market of hair salons has witnessed remarkable growth in recent years, reflecting a vibrant industry that caters to the evolving demands of individuals seeking wellness and beauty services. In ****, the market achieved a substantial valuation of $***.** billion. Projections for the coming years are equally promising, with an anticipated expansion ...

1.3 The German market

The German market for beauty salons, segmented into hairdressing salons and cosmetic salons, reflects a diverse and growing industry specializing in hair and beauty care. The classification by the Federal Statistical Office of Germany includes hairdressing salons (***), each offering distinct services. Hairdressing salons provide a wide range of services including hair ...

1.4 The effect of Covid-19 on the beauty salon market

The COVID-** pandemic profoundly impacted the beauty salon market in Germany, triggering a series of events that significantly reshaped the industry landscape. The response was swift and decisive, as on March **, ****, federal and state authorities collectively mandated the closure of hairdressing and cosmetic businesses nationwide. Initially intended to last for two ...

2 Analysis of the demand

2.1 Interrelated industries

The beauty salon market in Germany is intricately connected to a network of interrelated industries, forming a dynamic ecosystem that supports its growth, innovation, and diversity. These industries collectively contribute to the comprehensive beauty experience that customers seek, as well as the overall economic impact of the market. Let's explore some ...

2.2 Overview: Unveiling Consumer Habits and Preferences in Germany's Beauty Industry

In the intricate tapestry of the beauty salon market in Germany, consumer consumption habits and preferences emerge as vibrant threads weaving together the dynamics of demand, trends, and the evolving landscape. These patterns not only reflect customers' evolving preferences but also offer a glimpse into the transformative trends that are molding ...

2.3 Consumer profile and consumption habits

The German beauty salon market is a vibrant tapestry woven with diverse consumer preferences and habits. This intricate portrait unveils a captivating blend of demographics, motivations, and treatment preferences that define the landscape of beauty salon consumption. Leveraging a wealth of data, we explore the consumer profile and their consumption habits, ...

2.4 Client Expectations in Beauty Salons

In the intricate realm of beauty salons, where personal care meets self-indulgence, customers' expectations weave a tapestry of demands, desires, and anticipations. As the modern beauty landscape evolves, these expectations shape the dynamics that underpin the relationships between beauty salons and their discerning patrons. Delving into this realm unveils a vivid ...

2.5 Emerging Trends in the Beauty Salon Market: A Glimpse into the Future

The landscape of beauty salons is ever-evolving, driven by the ebb and flow of trends that shape consumer preferences and industry practices. Within this dynamic arena, several trends are gaining prominence, ushering in a new era of beauty and wellness. Let's delve into these trends, supported by insightful data, to understand ...

3 Market structure

3.1 Macroeconomic structure of the sector

The beauty salon sector in Germany is a vibrant and multifaceted industry that encompasses both hairdressing and cosmetic salons. Over the years, this sector has demonstrated its ability to adapt to changing market dynamics, as reflected in the fluctuations in company numbers, turnover, and employment figures. Between **** and ****, the landscape of ...

3.2 The main actors and competition

By definition, a beauty salon is an establishment offering aesthetic care, not medical care. Therefore, the types of establishments intervening in the market are multiple and do not all have the same core business. The illustration below shows this diversity of actors and provides an overview of the types of actors ...

3.3 Value chain of the hairdressing and beauty salon sectors

The value chain of the hairdressing and beauty salon sectors in Germany involves a multifaceted interplay of various stages and players, each contributing to the functioning and competitiveness of the industry.

Upstream Industries and Suppliers: The manufacturers and wholesalers of cosmetic and hair care products are at the foundation of this ...

3.4 Major companies

Prominent companies in the hairdressing and beauty salon sector:

Source: ****

4 Analysis of the offer

4.1 Typology of the offer and prices of the services proposed in beauty salons

Within the dynamic realm of beauty salons, many services await those seeking tailored care and rejuvenation. From classic treatments to specialized therapies, diverse options are offered to enhance overall well-being. Presented below is a comprehensive overview of the services typically available in the beauty salon market, accompanied by succinct descriptions and ...

4.2 Price evolution

The beauty salon industry, with its diverse range of services and products, is subject to various market dynamics that contribute to the evolution of prices over time. The pricing trends within this sector are influenced by many factors, including consumer preferences, market competition, economic conditions, and even trends in cosmetic ...

4.3 Bautician traineeship

The landscape of beautician traineeships in Germany has witnessed a dynamic journey over the years, reflecting the evolving beauty industry and the aspirations of individuals seeking to establish their careers in this field. As indicated by the data, the number of beautician trainees in Germany has experienced fluctuations, influenced by various ...

4.4 Key Challenges Facing Germany's Beauty Salon Sector

As the beauty salon market in Germany strides towards an ever-evolving future, a tapestry of challenges and opportunities interweaves to shape the industry's trajectory. Within this intricate landscape, several pivotal challenges stand out, each influencing the course of the market's evolution.

Rising Costs and Sustainability Mandates

The ascent of operational expenses, ...

5 Regulation

5.1 Cosmetic regulations

EU Cosmetics Regulation: The EU Cosmetics Regulation (***) stands as a cornerstone for the cosmetics industry across the European Union, including Germany. It introduces crucial provisions that directly impact manufacturers, importers, and distributors of cosmetic products. Within the context of beauty salons:

Safety Assessment: The EU Cosmetics Regulation mandates that all cosmetic ...

5.2 Workplace Safety Regulations

In the bustling landscape of the beauty salon market in Germany, the significance of occupational health and safety cannot be overstated. The foundation of this safety net lies in the country's robust framework of labor protection laws, including the Occupational Health and Safety Act (***) and its specific regulations. These regulations provide ...

6 Positioning of the actors

6.1 Company segmentation

  • Esthetic Center
  • hairfree GmbH

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Companies quoted in this study

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Esthetic Center
hairfree GmbH

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