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Hygiene

well being

The beauty salon market - Germany

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in German

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Study Overview

Beauty salons in Germany are defined as establishments that offer clients non-medical beauty treatments and aesthetic care. These treatments encompass various services, from body care and facials to hair removal and specialized treatments like UV tanning and pulsed light therapy. These establishments can be generalists, providing various beauty services, or specialists focusing on specific treatments such as nails, eyebrows, or hair removal. The global beauty salon market has grown significantly, with a Compound Annual Growth Rate (CAGR) of 7.55%. [Fortune Business Insights] This growth reflects the increasing demand for beauty and wellness services worldwide. However, the focus here is on the German market, where the competition is dynamic and diverse. In Germany, the competition within the beauty salon market is multifaceted. Cosmetic salons face competition from various sources, including perfumeries that offer in-house beauty services, medical foot care specialists, podiatrists, hairdressers providing cosmetic treatments, wellness hotels, and travel agencies offering wellness packages. Notably, the medical sector, comprising dermatologists, plastic surgeons, and naturopaths, has also ventured into the cosmetic market, offering comprehensive solutions for various skin issues. This trend signifies the integration of medical expertise into the cosmetic industry. Simultaneously, beauty therapists are enhancing their offerings by acquiring knowledge in dermatology. In the German beauty salon market, franchise providers play a significant role. Renowned names like Guinot (Gieseke Kosmetik GmbH, Wedemark), tenderma UG (a trademark of MedicoPro GmbH & Co. KG, Cologne), Body minute (bm Kosmetik GmbH, Masterfranchise Bodyminute, Stuttgart), as well as specialized companies like hairfree GmbH (Darmstadt) and WAX IN THE CITY GmbH (Berlin) focusing on hair removal, are prominent players within the industry. The emergence of the COVID-19 pandemic had a notable impact on the beauty salon sector. Quarterly assessments revealed a substantial decline of 15.6% in hairdressing and cosmetic salons turnover during the first quarter of 2020 compared to the final quarter of 2019. [Sparkasse] This decline was reflective of the economic challenges faced by the industry due to lockdowns and reduced consumer spending.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and overview
- 1.2 The global market
- 1.3 The German market
- 1.4 The effect of Covid-19 on the beauty salon market
2. Analysis of the demand
- 2.1 Interrelated industries
- 2.2 Overview: Unveiling Consumer Habits and Preferences in Germany's Beauty Industry
- 2.3 Consumer profile and consumption habits
- 2.4 Client Expectations in Beauty Salons
- 2.5 Emerging Trends in the Beauty Salon Market: A Glimpse into the Future
3. Market structure
- 3.1 Macroeconomic structure of the sector
- 3.2 The main actors and competition
- 3.3 Value chain of the hairdressing and beauty salon sectors
- 3.4 Major companies
4. Analysis of the offer
- 4.1 Typology of the offer and prices of the services proposed in beauty salons
- 4.2 Price evolution
- 4.3 Bautician traineeship
- 4.4 Key Challenges Facing Germany's Beauty Salon Sector
5. Regulation
- 5.1 Cosmetic regulations
- 5.2 Workplace Safety Regulations