Summary of our market study

The global beauty salon market, estimated at $144.48 billion, saw a 4% decline in 2020 due to the COVID-19 pandemic. However, recovery is set to begin in 2021, albeit at a slower pace, with a projected compound annual growth rate (CAGR) of 4.7 percent from 2020 to 2027 - forecasting the market to reach $191.6 billion by 2027. This growth is mainly due to the development of emerging countries, urbanization, rising living standards and increased household disposable income. In Italy, the beauty salon sector is particularly fragmented, with a 4.5% drop in the number of establishments to 16,582.

The segment's performance is influenced by the Italian cosmetics market, which in 2021 will be worth around 10.64 billion euros, including 186 million euros generated by beauty salons specifically. Despite the challenges posed by the pandemic, including a 20% reduction in the number of salons and global changes in consumer behavior, new trends are emerging, such as a growing interest in beauty salons.mergent, such as increased interest in sustainable products, male beauty treatments and technological advances in beauty services.

Beauty salon market in Italy: trends and transformation

In Italy, the beauty salon market has undergone a notable transformation, fueled by changing consumer preferences and the consequences of the COVID-19 pandemic. With the focus on personal care and beauty, demand for beauty treatments has increased, leading to innovative service offerings and greater attention to product origin and sustainability.

Main trends influencing Italian demand: - Preference for quality and convenience drive consumer choices: 79% of consumers place importance on quality of service and 43% on convenience in terms of time and place. - Women between the ages of 15 and 44 remain the main customer base, but the male segment is experiencing growth, stimulated by changing societal norms regarding personal care. - The impact of the pandemic led to a 20% drop in the number of beauty salon establishments, but also spurred trends such as extended opening hours, digital payments, social media marketing and online sales.

Market performance and figures: - The Italian cosmetics market was worth approximately €10-11 billion in 2021, indicating a resilient sector to which beauty salons make a significant contribution. - There were between 16,000 and 17,000 beauty salons in Italy, with Lombardy leading the way in terms of numbers, followed by Veneto and Emilia Romagna. - In terms of sales based on regions, Lombardy once again leads with around 33 million euros, followed by Veneto and Emilia-Romagna with 21 and 19 million euros, respectively.

New trends on the rise: - An 11.7% increase in production and a 12.6% rise in purchases of natural and sustainable cosmetics highlight consumers' awareness of ecological and ethical products. - Men's nail art is attracting attention, driven by local and international influencers, with a significant trend towards the acceptance and adoption of male aesthetic treatments. - High-tech beauty, hygiene, natural products and personalized treatments based on bacterial beauty are among the avant-garde services gaining popularity with Italian consumers. In Italy's fragmented beauty salon market, small and medium-sized businesses are thriving alongside a few large, consolidating players. As the country recovers from the setbacks of the pandemic and vigorously embraces new consumer trends, the country's beauty salon industry looks set for continued growth and transformation...

Main competitors in the Italian beauty salon landscape The Italian beauty salon market is a lively tableau of diverse businesses, from small independent boutiques to large franchise chains, each contributing to the country's aesthetic appeal. Among the remarkable players making their mark on the industry, a few stand out for their market presence and specialized services.

  • Galzignano s.r.l. renowned for its comprehensive beauty solutions, Galzignano s.r.l. embodies the synergy between luxury and well-being. With a holistic approach to beauty, the company goes beyond superficial treatments to offer a complete regimen for customers seeking rejuvenation and relaxation. Its commitment to excellence and wide range of services to meet diverse beauty needs make it a destination of choice in the Italian beauty sector.
  • Epilate: Specializing in hair removal, Epilate has made a name for itself with its effective, innovative hair removal techniques. Riding the wave of technological progress, Epilate stands out for its state-of-the-art equipment and qualified professionals, who guarantee customers a high level of service on every visit. By focusing on this specific aspect of beauty care, Epilate has positioned itself as a must-have expert for all those seeking smooth, soft skin.
  • Seta Beauty: A name that evokes elegance and finesse, Seta Beauty offers a range of beauty treatments tailored to the modern individual. Known for its attentive service and chic ambience, Seta Beauty caters to a clientele that appreciates the sophistication of its beauty regime. As a forerunner in the industry, Seta Beauty keeps abreast of the latest beauty innovations in order to offer cutting-edge services to its customers.
  • Zeropeli: With a name that means the pursuit of perfection, Zeropeli is another key competitor focusing on hair removal services. Its philosophy is to offer a comfortable and effective treatment experience. By offering specialized services tailored to different skin and hair types, Zeropeli strives to provide personalized care that underscores its commitment to customer satisfaction and results-driven beauty solutions.

Each of these establishments, with their tailor-made services and unique brand propositions, contributes to the rich tapestry of the Italian beauty salon market. They illustrate the industry's ability to innovate, specialize and focus on the customer, underpinning Italy's reputation as a bastion of beauty and style.

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Summary and extracts

1 Market Overview

1.1 Definition and presentation

The beauty salon market refers to all business activities related to beauty treatments that are performed by independent or franchised salons. A beauty salon can be defined as a place that provides cosmetic treatments intended to improve appearance, such as:

  • Hair removal
  • Pedicure
  • Manicures
  • Facial aesthetics
  • Aromatherapy
  • Massage

Of note, beauty salons and hair salons must be considered separately, despite the fact that many small businesses in Italy provide both sets of treatments at the same time-and clients are used to combining both at the same time. Demand for beauty treatments has been on the rise in recent times, driven by increased interest and attention to personal care and beauty. In addition, the cosmetic market in Italy is an important economic indicator for the well-being of the beauty salon industry and is performing considerably.

1.2 A first look at the global salon industry

The global salon and spa market was estimated at $***.** billion in ****. Due to the Covid-** outbreak and travel restrictions, industry sales declined by * percent in ****.

However, recovery is expected to occur as early as **** at a slower pace than predicted before the Covid-** crisis. In fact, on a global scale, the ...

1.3 Italian market

The cosmetics market in Italy in **** is worth *.** billion euros. The turnover of the sector is given by the sale and production of cosmetic products, hairstyle stores and beauty salons. The latter, according to the National Association of Cosmetic Companies, are worth *** million euros, *.* percent of the industry[***].

Cosmetics industry value Italy, ...

1.4 Beauty centers and regions

Beauty centers are scattered throughout Italy, with the region with the largest turnover being Lombardy, worth ** million euros in ****, followed by Veneto, **, and Emilia Romagna.

1.5 Covid Pandemic

The cosmetic industry has had to deal with the consequences of the pandemic, including lockdowns involving several distribution channels and negative impacts on the entire supply chain. Beauty salons suffered from forced closure at the beginning of the pandemic, with obvious uncertainties after the reopening on May **, ****, due to the often ...

2 Demand analysis

2.1 Needs in Italy

Beauty salons are the business with the most market in the beauty salons category, accounting for **.* percent of the total; the other categories occupy a very small part of the market, coming in at *.* percent of the total.

Beauty salons by category Italy, ****, percent Source: ****

Beauty salons recorded a negative performance ...

2.2 Quality and comfort win over Italians

Demand for beauty treatments is increasing among Italian consumers. Among the most important factors influencing the choice of a beauty salon, service quality and convenience in terms of time and location are the most important-**% and **%, respectively.

Most important criteria for choosing a beauty salon Italy, ****, percent Source: ****

Beauty salon attendance ...

2.3 Cosmetic consumption influences performance

In addition to their main source of income, usually from services rendered, beauty salons can also derive their income from the direct sale of cosmetics or beauty products. In fact, the evolution of the cosmetics market in Italy and, above all, the sales value of cosmetics in beauty salons are decisive ...

2.4 New trends

Sustainable products

Customers are becoming increasingly aware of the origin of the products that are used in beauty salons. The lack of legislation defining what is a cosmetic with natural and sustainable connotations makes it complicated to frame the products, but The Italian Cosmetic Association reports that the production of these ...

3 Market structure

3.1 Sector in Italy

The beauty salon market in Italy has an extremely fragmented image, with thousands of small players. In ****, the number of beauty sal ons was estimated at about *****, which represents a *.* percent decrease from the previous year, bringing it back to the same values as in ****. The sector is represented by small ...

3.2 Structure of a beauty center

Where it is placed

According to the study conducted by Cosmetica Italia, in ****, the preferred location for beauty salons remains to be "Street Front," **.* percent, followed by "condominium floor" and "other facilities."

Where beauty salons are located Italy, ****, percent Source: ****

How many employees are there

Most beauty centers, **.*%, normally have * or ...

4 Supply analysis

4.1 Distribution of services

Beauty salons offer a range of services related to a person's image and aesthetics. The composition of the offerings depends largely on the size of the establishment, its equipment, and the target audience, and, therefore, not all services are necessarily present in all establishments, as some may be more specialized in ...

4.2 Prices

As a result of the growing demand in the wellness and beauty segment, the services offered have increased significantly, creating a price gap between the various offerings. First, since prices depend on a variety of variables, in the specific case of beauty salons, some influencing criteria are location, quality of treatment ...

4.3 New trends

Every year from Hollwood and the East come new trends that Italian nationals look for in beauty salons. The tendencies are very varied but follow macro-categories

source:VanityFair Mabella

5 Rules and regulations

5.1 Regulatory framework for beauty salons

The activity of the beautician is regulated in Italy by Law * of **** and Ministerial Decree *** of **/**/**. The decree states that the beautician is responsible for all treatments on the surface of the body for an exclusive or predominant aesthetic purpose. These treatments, according to the regulatory framework, must be performed manually ...

6 Positioning of actors

6.1 Segmentation

  • Epilate
  • Galzignano s.r.l
  • Zeropeli
  • Seta Beauty
  • Ymaa france
  • Beauty center Katia Acosta
  • Glam's Addict
  • Just Beauty
  • Kapsalon Trend
  • L'institut 1325
  • Loanny beauty
  • Lui Bien être
  • Medi Esthetic
  • Melting Pot
  • Modern Beauté par Marianna Brizeiu
  • MS Beauty Center
  • Nicky Beauty Salon
  • PM beauty by Parvin
  • Pure Skin Belgium
  • Rêves pour soi by Maeva
  • Rosa beauty Center
  • The Skincare clinic
  • U Nice Place
  • Well & Well

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Galzignano s.r.l
Seta Beauty
Ymaa france
Beauty center Katia Acosta
Glam's Addict
Just Beauty
Kapsalon Trend
L'institut 1325
Loanny beauty
Lui Bien être

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