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Hygiene

well being

The salon market - Italy

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Italian

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Study Overview

The beauty salon market refers to all business activities related to beauty treatments that are performed by independent or franchised salons. A beauty salon can be defined as a place that provides cosmetic treatments intended to improve appearance, such as:

Hair removal Pedicure Manicures Facial aesthetics Aromatherapy Massage

Of note, beauty salons and hair salons must be considered separately, despite the fact that many small businesses in Italy provide both sets of treatments at the same time-and clients are used to combining both at the same time. Demand for beauty treatments has been on the rise in recent times, driven by increased interest and attention to personal care and beauty. In addition, the cosmetic market in Italy is an important economic indicator for the well-being of the beauty salon industry and is performing considerably.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market Overview
- 1.1 Definition and presentation
- 1.2 A first look at the global salon industry
- 1.3 Italian market
- 1.4 Beauty centers and regions
- 1.5 Covid Pandemic
2. Demand analysis
- 2.1 Needs in Italy
- 2.2 Quality and comfort win over Italians
- 2.3 Cosmetic consumption influences performance
- 2.4 New trends
3. Market structure
- 3.1 Sector in Italy
- 3.2 Structure of a beauty center
4. Supply analysis
- 4.1 Distribution of services
- 4.2 Prices
- 4.3 New trends
5. Rules and regulations
- 5.1 Regulatory framework for beauty salons