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Summary and extracts

1 Market Overview

1.1 Definition and presentation

The hair salon industry, an integral part of the vibrant beauty market, has proven resilient and dynamic, adapting to changing consumer needs and the challenges posed by unprecedented global events. In 2021, the global hairdressing salon market was worth $50,000 million, with forecasts to expand at a compound annual growth rate (CAGR) of 1.42 percent through 2027, aiming to reach $54,400 million.

This sector, however, has faced significant obstacles due to the COVID-19 pandemic. In Italy, a hub for fashion and beauty, the hairstyling sector accounts for 4.5 percent of the total cosmetics market, a key Made in Italy segment. Despite its importance, the sector has experienced a dramatic decline, falling by -16.5 percent in 2020 compared to 2019. In monetary terms, this translated into a loss of 170 million euros, while Italian exports of hair products to the world declined by -10.7 percent, mainly due to industry closures and government-imposed lockdowns.

On the other hand, 2021 marked a recovery, with sales in the hairdressing and beauty treatment services sector increasing to 6.34 billion euros. This growth, although modest, shows an upward trend since 2017, with an overall increase of 8.5 percent over the period.

Price analysis shows that costs for hairdressing services vary considerably by city, reflecting the diversity and segmentation of the market. Hair salons, being central places in the beauty industry, must continuously adapt to the latest trends. To maintain a competitive edge, many salons are adopting innovative marketing strategies, including the use ofartificial intelligence, an emerging trend available from 2023.

1.2 The global market

The global hairdressing salon market size was valued at $**,***.* million in **** and is expected to expand at a CAGR of*.**% during the forecast period, reaching $**,***.* million by ****.

Global hairdressing market value World, ****-****, in millions of dollars (***) Digitaljournal

Hairdressers play a central role in the sale of styling tools. In the ...

1.3 The domestic market

The hairdressing and beauty treatment services sector saw an increase in **** compared to the previous year, with a turnover of *.** billion euros. This market saw slow but steady growth until **** and the outbreak of the pandemic, where the value of turnover dropped significantly due to the interruption of services for pandemic ...

1.4 Impact of Covid-19

The hairstyling sector accounts for *.* percent of the total cosmetics market in Italy, which is part of the main Made in Italy sectors.Despite the sector's significance, there have been huge losses, seeing its value drop by -**.* percent in **** compared to ****.In ****, the hairstyling sector lost *** million euros in value ...

2 Demand analysis

2.1 Demand analysis

In the last available year (***). A first decline occurred in ****, probably due to the Covid-** pandemic and restrictions resulting from it. In **** , the value of spending increased again by **.* percent and then decreased by **.* percent in ****.

Monthly household expenditure on hairdressing services Italy, ****-****, in current euros (***) Istat

2.2 Research interest in hairdressing stores

Analysis of online search interest for hair salon stores through Google Trends reveals interesting seasonal trends. The data indicate that the search term "hair salon store" shows a significant increase during the holidays and during the summer period. This pattern suggests that people are particularly interested in searching for hairdressing services ...

2.3 Geographical distribution of demand

To visualize the geographical distribution of the demand for hairdressing services, the value of the average monthly household expenditure item is presented. Specifically, it can be seen that the northern regions (***) are almost unchanged, registering around €**.* average monthly household.

2.4 Organic hair products: consumer demand

Customers are increasingly demanding more treatments with organic hair products, which are useful for improving the shine and appearance of their hair. Organic hair products, unlike those in common and conventional use, use substances and active ingredients, directly extracted from plants or from elements already present in nature. Therefore, they do ...

3 Market structure

3.1 Market structure and dynamics

To visualize the size of the hairdressing market, Istat data on hairdressing and other beauty treatment services are taken into account. The sector has maintained significant stability, with a marginal increase of *.** percent. Businesses active in this area continue to offer quality services and meet customer needs, thus contributing to the ...

3.2 Value Chain

The value chain in the hairdressing market includes several key elements that contribute to the creation and distribution of the services offered.

Training: the basis of a value chain in hairdressing begins with professional training; this includes specialized courses to acquire advanced skills in cutting, coloring, and styling hair. Equipment and ...

3.3 Distribution of salon products

Essential in this market is to equip oneself with cosmetic products that can be used in the provision of the service. The majority of hairdressers rely on representatives (***), while **.* percent believe they favor combined wholesaler/distributor and representative supply. As for **.*% of hairdressers rely on wholesalers or distributors and **.*% rely on ...

3.4 Main actors

Uala is one of the best-known networks in the collection of the best hairstyling salons, as well as beauty and aesthetics centers in the Italian territory. Hairstylists, hair stylists, barber shops and beauty salons were awarded according to three categories of excellence: * Gold Diamonds, * Gold Diamonds and * Gold Diamond. All were ...

4 Supply analysis

4.1 Supply analysis

In Italy, hair salons offer a variety of services for men, women and children, highlighting a strong commitment to hair care and styling.

Shampoo and massage: hair cleansing service followed by a relaxing scalp massage. Women 's haircut: dedicated haircut for women, customized according to preferences and needs. Men 's cut: ...

4.2 The prices

Prices for the services of a hairdresser vary widely depending on the city being analyzed. The following is an overview of prices in the major Italian capitals for: hair styling, cutting and color.

Milan is the city where the prices of a crease range between **.** €, registering as the most expensive. Naples, ...

4.3 Marketing Strategies for Hairdressers: Using AI

Hair salons are a central location in the beauty industry, so it is necessary to keep up with the latest trends in the industry. Marketing strategies that include the use of artificial intelligence (***) are also being used to give salon owners a competitive advantage. Here are some ways in which the ...

5 Regulations

5.1 Regulations

Hairdressers in Italy must follow several regulations and guidelines to ensure the safety, hygiene and proper administrative management of their salons.

Hygiene and Safety Standards: it is essential that hairdressers comply with the hygiene and safety standards established by the Local Health Authorities (***). This includes regular cleaning and sterilization of equipment ...

6 Positioning of actors

6.1 Positioning of actors

  • Trilab Srl
  • Redcoil
  • Hair Medical Device
  • Bartorelli Hair Couture

List of charts presented in this market study

  • Value of the global hairdressing market
  • Value of the European market for hair care products and styling tools

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Latest news

Equilybra X has finalized an investment in Redcoil owner of the "I Love Riccio" brand - 17/10/2023
  • **Major Company**: Redcoil, owner of the I Love Riccio brand, ateliers and a line of hair care products.
  • **Main Transaction**: Opening of Redcoil's capital by bringing in Equilybra X as an investor.
  • **Objective of the Investment**: To fortify Redcoil's capital structure and shareholding structure as well as to finance the opening of new I Love Riccio-branded ateliers in major Italian cities.
  • **Participants in the Transaction and their Roles**:
    • **Equilybra X**: Investor, assisted by Di Gravio lawyers for investment structuring and financial arrangements, and by Pirola Pennuto
    • Zei & Associates for tax due diligence and structuring of the transaction.
    • **Redcoil**: Company subject to the investment, assisted by Pavia and Ansaldo law firm for the legal aspects of the transaction.
    • **UniCredit**: Bank financing the transaction, structured by UniCredit itself as mandated lead arranger and arranging bank, assisted by the law firm Grimaldi Alliance.
  • **Advisors and Their Roles**:
    • **Di Gravio lawyers**: Investment structuring and execution for Equilybra X.
    • **Pirola Pennuto Zei & Associati**: Tax due diligence and operational structuring for Equilybra X.
    • **Pavia and Ansaldo**: Legal aspects of the transaction for Redcoil.
    • **Grimaldi Alliance**: Assistance to UniCredit for the financing transaction.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Trilab Srl
Redcoil
Hair Medical Device
Bartorelli Hair Couture

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