Distribution, Local trade - Italy
The health crisis has accelerated the transformation of the mass retail market. The underlying trend is the development of local commerce and the rise of organic products. Amazon is multiplying its partnerships and continues to gain market share in home delivery to compete with the giants of the sector. Another phenomenon, the sudden appearance of quick commerce and applications to have your groceries delivered to your home in less than 30 minutes. Is this a new jackpot for venture capital funds or just a fad? Analysis and description of an ultra-competitive market.