The food distributor market - Italy

The food vending machine (or vending machine) market refers to the business of selling beverages and snacks through vending machines. The most common machines are vending machines for hot beverages such as coffee and hot chocolate, but there are also vending machines for cold beverages, fruits, and snacks. The global market is relatively mature: an annual growth rate of 1.3 percent is expected between 2020 and 2027. This growth will be driven mainly by developing countries and the urbanization process that is affecting them. The Italian food vending market is one of the most developed and cutting-edge within the European landscape. Also in terms of consumption, Italians are one of the populations that make greater use of these devices, especially in contexts such as offices, industries, schools and universities. Hot beverages turn out to be the products most consumed by vending machine users and, in particular, coffee is the product with the highest sales volumes in this market, especially by virtue of the great attachment that the Italian population turns out to possess toward this beverage. As for the snack segment, chocolate-based snacks continue to remain the most popular. In spite of this, the Italian deli food vending market is undergoing a strong process of diversification of the food offer: alongside the classic beverages that can be purchased through this instrument, there is a growing variety of snacks as well as fresh products (pizzas, sandwiches, sandwiches), the preservation of which is allowed by appropriate temperatures inside the vending machines. A very important trend emerging in the Italian food vending market is that of greater attention on the part of the operator and manufacturer of the device to the needs of the end consumer. This dynamic has resulted in the market distribution of devices that are easier to use and equipped with faster and more accessible payment mechanisms.