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Distribution

Local trade

The home hairdressing market - Italy

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Italian

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Study Overview

The hairdresser at home is a professional who offers aesthetic and hygienic hair care at individuals' homes, in collective establishments (care facilities) or at their place of work and holiday. This kind of hairdresser does not have a fixed installation and travels by his own means. However, it should be taken into consideration that the equipment is limited and that the services (haircut, coloring, perming, straightening, or sale of products) cannot be of the same quality as in a beauty salon. The reference ATECO code for this profession is 96.02.14 The global home hairdressing market has grown considerably since the early 2000s, accompanied by a downward trend in participation in traditional trade fairs. In Italy, home wellness, beauty web platforms, and apps have multiplied, making it easy to order an appointment with a home hairdresser in just a few clicks. Older customers rely more on word of mouth in the neighborhood.