Content of the study:
The home hairdressing market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of the study

The hairdresser at home is a professional who offers aesthetic and hygienic hair care at individuals' homes, in collective establishments (care facilities) or at their place of work and holiday. This kind of hairdresser does not have a fixed installation and travels by his own means. However, it should be taken into consideration that the equipment is limited and that the services (haircut, coloring, perming, straightening, or sale of products) cannot be of the same quality as in a beauty salon.

The reference ATECO code for this profession is 96.02.14 The global home hairdressing market has grown considerably since the early 2000s, accompanied by a downward trend in participation in traditional trade fairs. In Italy, home wellness, beauty web platforms, and apps have multiplied, making it easy to order an appointment with a home hairdresser in just a few clicks. Older customers rely more on word of mouth in the neighborhood.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (2)

The sports distribution market - France

Publicado en 19/09/2021 by Geoffroy Boucheteil

Interesting remarks on the impact of digitalization, major sporting events and consumer behaviors on market growth. The classification of the various distribution players allows us to see more clearly the various distribution channels


Businesscoot Response:

Hello Geoffroy, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The sports distribution market - France

Publicado en 17/02/2021 by Pascal MONTALI

I congratulate the Businesscoot team for offering everyone accessible, useful and exploitable market research to lay the "foundations" of a strategy for setting up and/or developing a company, a brand, a product... without being drowned by data!


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Hello Pascal, Thank you for your feedback.