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MARKET OVERVIEW

1.1 Definition and scope of the study

The hairdresser at home is a professional who offers aesthetic and hygienic hair care at individuals' homes, in collective establishments (care facilities) or at their place of work and holiday. This kind of hairdresser does not have a fixed installation and travels by his own means. However, it should be taken into consideration that the equipment is limited and that the services (haircut, coloring, perming, straightening, or sale of products) cannot be of the same quality as in a beauty salon.

The reference ATECO code for this profession is 96.02.14 The global home hairdressing market has grown considerably since the early 2000s, accompanied by a downward trend in participation in traditional trade fairs. In Italy, home wellness, beauty web platforms, and apps have multiplied, making it easy to order an appointment with a home hairdresser in just a few clicks. Older customers rely more on word of mouth in the neighborhood.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.