The home hairdressing market in Italy

Home hairdressing market estimated at around 400 million euros Since 2020, the home hairdressing market has experienced significant growth. The home hairdressing sector grew at an estimated annual rate of 8.5% between 2010 and 2020, with around 26,000 registered home hairdressing activities. Home hairdressing networks such as Viadom Coiffure and Wecasa are generating significant sales, with €52 million and €25 million respectively in 2021. Around 16% of the French population visits a hairdresser every month, while a third do so every two months. The main factors in choosing a hairdresser are price and proximity. Customer loyalty plays a crucial role. Loyal customers act as ambassadors for brands and chains, thanks to the power of word-of-mouth. Loyalty seems to increase with age, and loyalty to a specific hairdresser seems just as important as loyalty to a salon brand. Home hairdressers offer services at competitive rates compared with salons. For example, haircuts for men and women co

The hairdressing market includes the entire range of professional services aimed at cutting, grooming, coloring, and styling hair for female, male, and children's customers. It includes activities carried out by beauty salons, barbers, hair stylists, home hairdressers, franchises and specialized centers, as well as the

The French hairdressing market is shrinking by around 1% a year. The number of salons is just under 40,000. Women, who make up the majority of customers, visit salons 4.4 times a year, with an average annual budget of 194.4 euros. Men visit salons more often, 6.6 times a year, but spend less. Home hairdressing accounts for 25% of the sector's business. Hair salons are diversifying their services and adapting to fashion trends, notably the rise of barbershops Franchised and independent hair salons make significant contributions to the market Key players in the French hairdressing market Provalliance Dessange Biguine, another key player in the franchise segment Independent salons such as Valessio - Hairdresser Paris and Camilia Coiffure The Kage and Grizzly Barber Shop soéciakiste des soins pour hommes The Haircut introduces its mobile salon concept Wecasa digital platform for professionals and customers Viadom, Home Beautywell established in the home hairdressing sector