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MARKET OVERVIEW

1.1 Definition and scope of the study

being a hairdresser consists of carrying out various hygienic and aesthetic care operations on the hair, in a hairdressing salon or directly at the client's home. It can be a cut, a coloring or a perm for example. Salons have developed various additional activities, notably the sale of beauty products and accessories in order to create a complementary income.

Working in a more particular framework, the hairdresser at home is a professional who maintains an activity similar to that of a hairdresser in traditional salon. However, he has no fixed installation, does not need heavy or sophisticated equipment, and moves by his own means to the place of residence of the customer (house, apartment, house of cure?).

The absence of material restricts him in his activities, but he can perfectly ensure the usual services of the hairdressers (straightening, cut, coloring, care of the hair...). He can also sell products to his customers.

The market of the hairdressing at home is studied in parallel with the hairdressing sector in general because they remain similar, whether it is on a part of the demand of the customers, in terms of tendencies for example, but also because they solicit people with similar formations, etc...

However, the two markets have different dynamics on other points, such as turnover, we can observe a stagnation of the hairdressing market as a whole with a growth of 0.5% over 2014-2018, while for the home hairdressing market, estimates show a growth of 21% over the same period, which continues until 2020 with a growth of 9% between 2019 and 2020.

The health crisis and the digitalization of connecting supply and demand have been two growth factors for the market.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (2)

The sports distribution market - France

Publicado en 19/09/2021 by Geoffroy Boucheteil

Interesting remarks on the impact of digitalization, major sporting events and consumer behaviors on market growth. The classification of the various distribution players allows us to see more clearly the various distribution channels


Businesscoot Response:

Hello Geoffroy, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The sports distribution market - France

Publicado en 17/02/2021 by Pascal MONTALI

I congratulate the Businesscoot team for offering everyone accessible, useful and exploitable market research to lay the "foundations" of a strategy for setting up and/or developing a company, a brand, a product... without being drowned by data!


Businesscoot Response:

Hello Pascal, Thank you for your feedback.