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MARKET OVERVIEW

1.1 Definition and scope of the study

being a hairdresser consists of carrying out various hygienic and aesthetic care operations on the hair, in a hairdressing salon or directly at the client's home. It can be a cut, a coloring or a perm for example. Salons have developed various additional activities, notably the sale of beauty products and accessories in order to create a complementary income.

Working in a more particular framework, the hairdresser at home is a professional who maintains an activity similar to that of a hairdresser in traditional salon. However, he has no fixed installation, does not need heavy or sophisticated equipment, and moves by his own means to the place of residence of the customer (house, apartment, house of cure?).

The absence of material restricts him in his activities, but he can perfectly ensure the usual services of the hairdressers (straightening, cut, coloring, care of the hair...). He can also sell products to his customers.

The market of the hairdressing at home is studied in parallel with the hairdressing sector in general because they remain similar, whether it is on a part of the demand of the customers, in terms of tendencies for example, but also because they solicit people with similar formations, etc...

However, the two markets have different dynamics on other points, such as turnover, we can observe a stagnation of the hairdressing market as a whole with a growth of 0.5% over 2014-2018, while for the home hairdressing market, estimates show a growth of 21% over the same period, which continues until 2020 with a growth of 9% between 2019 and 2020.

The health crisis and the digitalization of connecting supply and demand have been two growth factors for the market.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

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Analysts 1 sector analyzed
in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.