1.1 Presentation and definition of the dry cleaning market
This study deals with the Dry Cleaners, Dyeing and Laundry companies. We will deal with the market of Retail and Wholesale Dry Cleaners.
A dry cleaner is an establishment that offers cleaning services and ironing of clothes
Dry cleaners offer dry cleaning services. Dry cleaning is a cleaning process for clothes and textiles that uses a solvent other than water. Most of the time, dry cleaning is carried out with chlorinated hydrocarbons, the best known of which is perchloroethylene
This industry targets two types of clients
- The individuals
- The professionals
The activity is registered under the NAF code 96.01
The dry cleaning market in France is largely composed of independent businesses Only 15% of companies are part of a network such as 5 to Dry . [ Thebusiness ]
The private individuals using dry cleaning services, and the professionals using these services are companies with large volumes of textiles to be washed. They outsource this process for reasons of space and/or cost.
1.2 The global market
The global dry cleaning and laundry services market size reached a value of nearly $***.* billion in ****, having grown at a compound annual growth rate (***) of *.*% since ****, and is expected to reach nearly $***.* billion by ****, at a CAGR of **.*%.
Size of the global dry cleaning and laundry market World, ****-*****, in billions ...
1.3 A French market in transition
In France, in ****, the dry cleaning market generated an estimated turnover of over €*.* billion.
Market turnover France, ****-****, in millions of euros Source: ****
The graph above shows the growth rate of the dry cleaning services market in France from **** to ****. A stable growth dynamic can be observed since ****. Over this ...
2.1 The main determinants of growth
The growth of the market in France is the result of several things, including rapid urbanization, the increase in the number of single-person households and the growth of the health services sector, the growth of the hotel and restaurant sector, the active lifestyle of the population and the increase in the ...
2.2 Seasonal demand: holidaymakers love dry cleaners
This graph represents the Turnover Index of Wholesale Laundries and Drycleaners (***)
Evolution of the market turnover index France, ****-****, base *** in **** Source: ****
French demand for retail laundry and dry cleaning services is strongly marked by a seasonal effect. The graph above illustrates this phenomenon perfectly, since it was made from the ...
2.3 A market disrupted by new consumer habits
The various trends mentioned above are contributing to the reduction in the number of dry-cleaning establishments.
The development of devices for dry cleaning at home
Since ****, many manufacturers have been working on the marketing of home dry-cleaning equipment
They wish to meet a demand from working people who are not accommodated ...
3.1 Independents dominate the traditional market
In France, between **** and ****, the number of wholesale dry cleaners fell by **.*%, while the number of retail dry cleaners fell by **.*%. Both declined at the same rate over the period under price and regulatory pressure. As we have seen before, the turnover of the sector is increasing although the number of ...
Dry cleaners and laundries are generally equipped with four types of machines:
The washing machine
The factors that vary in the choice of a washing machine besides the size of the drum are noise and space optimization, especially for residential laundries, as well as the spin power.
For a residential ...
3.3 Three main distribution channels
The physical point of sale
The first step, when the customer goes to the point of sale to drop off his or her laundry. Generally, the customer chooses the outlet close to his place of work or home. The customer is then informed of the processing time, and collects their belongings ...
4.1 Services offered
Here is a list of services that can be offered by the provider to their clients.
The marketing of ancillary services allows on the one hand to bring an added value to the customer, thus allowing them to differentiate themselves from the competition. But it also allows them to have a ...
4.2 Prices charged by type of item
The dry cleaning market is a market in which several players provide the same service, at relatively identical prices depending on the location
However, the price of dry cleaning varies depending on the location. According to a study conducted by Zipjet in ****, the most expensive cities in France were Nice (***).
5.1 Strict regulations
Regulation has also played a role in the reduction in the number of companies. Indeed, the necessary investment to modernise the machines could not be made by some operators given the volume involved.
Laundries and dry cleaners are subject to the regulations governing facilities classified for environmental protection (***)
The French Federation ...
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