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MARKET OVERVIEW

1.1 Definition and scope of study

Dry cleaning, or more commonly referred to as laundry, is a store where you can bring your garments to have them washed, dried and ironed. Most people bring difficult-to-wash garments and items to the dry cleaner, such as coats, comforters or fine sweaters made of wool or delicate materials, but more common items such as T-shirts or pants can also be washed. In this study the two main categories of laundries are analyzed, namely water laundries, where water is used in the washing process, and dry cleaners where industrial organic solvents are used without water. 

As for the global market, this came to be worth $60.88 billion in 2019 and is expected to grow between 2020 and 2027 at a compound annual growth rate of 3.4%. This growth is due to the increasingly competitive prices of this service and because more and more people have less time to spend at home to take care of household chores.  

According to research conducted by the company Cerved, in Italy in 2018 the number of laundries, meaning the traditional ones used by most of the population, was between 12,000 and 14,000 with a greater concentration in the North of the country representing 50% of the total. As far as industrial laundries are concerned, used by hotels, hospitals and other businesses, there are more than 2000 throughout the country, mainly located in Lombardy, Lazio and Campania.

The main trend in this market is digitalization and automation. More and more laundries, in fact, are experimenting with methodologies that can provide customers with a digital service from start to finish, increasingly limiting contact with laundry staff. In addition, many laundries are giving their customers the ability to track the status of their order through an app and can also choose to have their garments delivered or picked up at home.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (2)

The sports distribution market - France

Publicado en 19/09/2021 by Geoffroy Boucheteil

Interesting remarks on the impact of digitalization, major sporting events and consumer behaviors on market growth. The classification of the various distribution players allows us to see more clearly the various distribution channels


Businesscoot Response:

Hello Geoffroy, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The sports distribution market - France

Publicado en 17/02/2021 by Pascal MONTALI

I congratulate the Businesscoot team for offering everyone accessible, useful and exploitable market research to lay the "foundations" of a strategy for setting up and/or developing a company, a brand, a product... without being drowned by data!


Businesscoot Response:

Hello Pascal, Thank you for your feedback.