Summary of our market study

The global industrial cleaning market, valued at $48.9 billion in 2020, is projected to grow at a compound annual growth rate (CAGR) of 4.5%. This growth is primarily driven by the expansion of the manufacturing and healthcare industries, alongside heightened emphasis on workplace hygiene, particularly in the wake of the COVID-19 pandemic. Metal cleaners are anticipated to be the fastest-growing segment due to robust demand from manufacturing, automotive, and aerospace sectors. The market is experiencing a shift towards environmentally friendly, green, bio-based chemicals; however, stringent environmental regulations pose potential challenges. Regionally, Asia and North America dominate, jointly constituting over half of the market share, followed by Europe, South & Central America, and the Middle East & Africa. Major market players include multinational corporations such as Diversey Inc., Evonik Industries AG, and The Dow Chemical Company.

Industrial Cleaning Market Trends in Italy: A Focus on Sustainability and Technological Advancements

In recent years, Italy has seen a vibrant expansion in its industrial cleaning market. Growth has been influenced by an increased demand for specialized cleaning services across various sectors, including manufacturing and healthcare industries. The market is characterized by a heightened sense of competition due to the challenge of differentiating cleaning services. Nonetheless, the national market has registered notable growth, with a 15% increase in turnover and a 29% rise in the number of companies operating in the sector during the same period. The Italian cleaning and disinfestation sector, within which industrial cleaning is a subsegment, was valued at almost EUR 7.2 billion in 2020, illustrating its substantial stability in market value. Industrial cleaning itself was valued at around EUR 1.8 billion, showing a modest 2% growth from the previous year. The services market is predominantly concentrated in industries such as manufacturing, healthcare, and tertiary activities, with these establishments being the main consumers of industrial cleaning. As for the international landscape, the global industrial cleaning market stood at approximately USD 48.9 billion in 2020, with projections anticipating continued growth to reach between USD 55 and 60 billion by 2024. Asia and North America collectively dominate over half of the global market share.

The impact of the COVID-19 pandemic on the Italian industrial cleaning sector has been particularly pronounced. The initial stringent lockdowns brought economic activity to a standstill, impacting cleaning service providers. However, the sector quickly adapted to the heightened demand for sanitation and disinfection due to the pandemic, sparking a significant boost in cleaning product sales and services. Consequently, cleaning practices evolved, and it is expected that the enhanced focus on sanitation will lead to long-term market growth. Environmental concerns have been a driving force behind the latest demand trends. Regulatory influences such as the EU Detergent Regulation 648 have pushed for adherence to environmental and safety standards, prompting companies to invest in green, bio-based cleaning products. Consumers now emphasize multi-use products that offer hygienic efficacy combined with environmental performance, further fueled by increased hygienic awareness post-pandemic. In terms of market structure, Italy's industrial cleaning market is highly fragmented with a mix of small and large enterprises operating in the sector. The market is labor-intensive, with women constituting a significant portion of the workforce.

Major Industrial Cleaning Giants in Italy

The Italian industrial cleaning market is not only known for its vast array of small and medium-sized enterprises but also for the presence of some significant players who lead the pack in terms of experience, services offered, and market influence. The following companies have established themselves as key figures in this fragmented industry:

  • Dussmann Service SRL - Specializing in the Ho.Re.Ca sector, Dussmann Service provides comprehensive industrial cleaning services tailored to the needs of restaurants, cafes, and hotel businesses. This company brings unique value with its specific focus on hospitality cleanliness, ensuring that customers enjoy a hygienic and welcoming environment in their leisure and dining experiences.
  • Markas SRL - With a strong foothold in the healthcare sector, Markas SRL is recognized for its cleaning services that cater to the demanding environment of hospitals and clinics. Their expertise lies in maintaining high standards of sanitation and hygiene, which is paramount in healthcare settings, therefore contributing importantly to infection control.
  • Roma Multiservizi SPA - An expert in the educational sector, Roma Multiservizi SPA provides industrial cleaning solutions for schools and universities. Cleanliness in educational institutions is crucial for the well-being of students and staff, and this firm ensures top-notch service to maintain an environment conducive to learning and growth.
  • CNC Costruzioni Nazionali Cappelluto - A niche market player, CNC has carved out a specialized role in the transport industry. Particularly known for cleaning train stations and trains, CNC's services are essential in maintaining the hygiene and appeal of public transport services, which are used by thousands of people daily.

These leading companies each stand out for their specialized approach to various segments of the market. They offer a glimpse into how the industrial cleaning sector in Italy has diversified, with each firm concentrating its efforts on distinct areas like hospitality, healthcare, education, and transport. This diversification reflects the nuanced needs of a wide range of clients and illustrates the industry players' adaptability to serve specific sectors with excellence.

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Summary and extracts

1 Market overview

1.1 Definition and scope of study

Industrial cleaning defines a paid cleaning service of premises for professional use. These premises can be places where a tertiary activity is carried out (offices and administrations), places that receive the general public (shopping malls and stores), places related to industry (plants and laboratories), places of health or transport. Unlike ordinary cleaning, industrial cleaning requires very specific machinery and more specialized know-how.

It is therefore an exclusively "business-to-business" market. It is an area where competition is intense because it is extremely complex to differentiate a cleaning offering.

The global industrial cleaning market is expected to continue to grow at a rate of 4.5% through 2024. The main drivers of the market are the growth of the manufacturing and healthcare industries, and the increased importance placed on hygiene and cleanliness in the workplace.

Metal cleaners are expected to be the fastest growing industrial cleaning segment during the forecast period. High demand for metal cleaners in industries such as manufacturing, automotive, and aerospace is one of the major factors that will drive the market growth.

In Italy, the market is registered under Ateco code 81.22, which identifies the specialized cleaning activities of buildings and industrial plants and machinery. Since 2014, the turnover has grown by 15%, which indicates a growth of the national market.

In Italy, there are many companies that offer industrial cleaning services and may offer other services, such as waste management. The national market is fragmented, but the number of companies has grown strongly in recent years. In fact, in just 4 years, from 2014 to 2018, the number of companies operating in this sector has grown by 29%.

Thus, the industrial cleaning market was booming when it faced the coronavirus emergency. However, the market adapted to the new needs due to the health emergency and operators started offering new cleaning services aimed at sanitizing air and surfaces.

It is important to note that industrial cleaning refers to a method of cleaning rather than cleaning that takes place exclusively at industrial premises.

1.2 The global market

The global industrial cleaning market was valued at **.* billion dollars in ****. It is expected to grow at a compound annual growth rate (***) of *.*% and reach a value of **.* billion dollars by ****.

Size of the global industrial cleaning market World, ****-****, in billions of dollars Source: ****

This growth in market size is ...

1.3 The Italian market

Industrial cleaning is a subsegment of the cleaning and disinfestation sector. As mentioned above, industrial cleaning refers to a method of cleaning rather than cleaning on industrial premises. The cleaning and disinfestation services market was worth almost *.* billion euros in **** (***). The graph below breaks down this sector in more detail.

Cleaning ...

1.4 The impact of COVID-19

In early **** the COVID-** hit the world. Italy was the first European country to experience it, and the first to impose severe lockdowns. These lockdowns were strictly enforced, which halted all economic activity for a period of almost two months. This put a strain on many industries, including the cleaning one. ...

2 Demand Analysis

2.1 Main consumers and their habits

Industrial cleaning services are very useful for a variety of end-users. These range from hospitals, to factories, to the public administration, to SMEs and occasionally residences. The graph below outlines which type of establishments are the main consumers of industrial cleaning.

Main consumers of industrial cleaning services Italy, ****, in % Source: ****

The ...

2.2 Individual consumption and opinions

Industrial cleaning takes place mostly in offices, warehouses, factories and hospitals. Nonetheless, individuals and households are still significant consumers of these type of services and products. In fact, Istat conducted a study which analysed household consumptions for a variety of goods and services (***). 

Average monthly expenditure by Italian families on different ...

2.3 Latest trends in demand

Environmental performance

The conscious effort to preserve the environment and adhere to ecological standards has not escaped the industrial cleaning market. Other than obvious demands such as effective performance and affordability a new trend in demand is environmental performance of industrial cleaning services and products. This is being increasingly focused on ...

3 Market structure

3.1 A fragmented market

The industrial cleaning market is very fragmented and this is mainly due to two reasons:

This market is very broad since it includes manufacturers of industrial cleaning, products, equipment, and supplies but also industrial cleaning services providers (***) Companies that provide industrial cleaning services also operate in other segments of the cleaning ...

3.2 Main players

As mentioned above, this market is highly fragmented with numerous SMEs, auto-entrepreneurs and artisans. However, on the scene there are also some larger players which are outlined in the graph below.

Biggest industrial cleaning companies, by revenue Italy, ****, in millions of euros Source: ****

There are also some niche players that specialise ...

3.3 Trade fairs and shows: a way for brands to promote their products

There are two exhibitions which industrial cleaning product manufacturers and service suppliers attend in Italy: Host Fiera Milano and EcoMan Rimini. These shows are a way for brands to showcase their new products and innovations.

Host Fiera Milano

Host Milano is the world trade fair dedicated to the world of catering ...

4 Analysis of the offer

4.1 Typology of the offer

The offer of industrial cleaning can be categorized in two sections: services and equipment & products

Industrial cleaning services

This category can be further segmented into the type of service provided by function, or the type of service provided by location in which the service is provided.

Some of the most common ...

4.2 Pricing

The two tables below outline average prices in Italy for industrial cleaning services and machinery.

Source: ****

4.3 Innovative offers

Electrochemically Active Solutions (***)

ECAS have been used in the treatment of drinking water for more than a century, but in recent years a number of companies have been exploring new applications for these water-based solutions. Among them, Envirolyte provides ECAS systems a powerful biocidal liquid, capable of killing bacteria and viruses ...

4.4 Rental services

In recent years, following growing customer demand and in response to market developments, alongside the more traditional financial solutions of sale and financing, there have been increasing proposals for short and long-term professional rental solutions, culminating in the articulated "Full Rent" formula which includes maintenance and assistance for the entire duration ...

5 Regulation

5.1 Regulations

Article * of Ministerial Decree ***/**** defines what cleaning is:

cleaning activities: those that concern the set of procedures and operations aimed at removing dust, unwanted material or dirt from surfaces, objects, confined environments and pertinent areas;  disinfection activities: those concerning the set of procedures and operations aimed at making certain confined environments ...

6 Positioning of the players

6.1 Segmentation

  • GAP S.P.A
  • Vivaldi & Cardinio S.P.A
  • Pulitecnica Friulana
  • Tennant Company
  • Columbus
  • Karcher

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Vivaldi & Cardinio S.P.A
Pulitecnica Friulana
Tennant Company

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