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MARKET OVERVIEW

1.1 Definition and scope of study

An air conditioner is a device that freshens the air. Air conditioners and heat pumps need to be brought closer together, as both units share the same operating principles. Heat pumps can be aerothermal, geothermal or hydrothermal. And, air conditioners can be designed as a special segment of heat pumps. Air conditioners are also well often reversible which makes them solutions for air cooling, but also for heating.

The global market for air conditioners was valued at 93 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% to reach a value of 141 billion by 2027. China largely dominates this market with 40% of world demand.

The market for air conditioners is renewing itself and taking advantage of the latest technological developments applicable to many capital goods. Increasingly, the market is developing a offering of connected and intelligent products For example, it is possible to remotely control the air cooling system via a smartphone

It is also a highly regulated market, subject to the EU legislation in terms of eco-design and energy efficiency of the products offered for sale. Appliances must be clearly labeled and indicate their energy performance. In 2018 1.2 billion AC units were sold in Italy. This demonstrates an increasing trend since 2014 in which 700 million units were sold. 

June 2019 was the hottest recorded month in Italian history and saw sales increase by 186% based on the previous year. Higher disposable incomes, more affordable devices and global warming appear to be the main drivers for this market in the future.

The COVID-19 pandemic resulted in millions of Italians staying at home and having deeper insights and contact with their living conditions. This, added to the nature of the virus, which is airborne, and survives on surfaces will increase demand and development for air conditioners with integrated air purifiers.

The main players in the market are manufacturers of air conditioning and heat pump solutions, such as Samsung, Daikin and DeLonghi.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
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Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.