The boiler market - Italy

The global boiler market, which encompasses various types such as gas-fired, hydrosonic, and condensing boilers, has been experiencing steady growth. In 2020, the market was valued at $4.17 billion and is projected to reach $5.5 billion by 2028, growing at a 4.9% CAGR from 2021 to 2028. The industry is geared towards high-efficiency boilers, with a focus on integration with home automation systems and reliability. Italy's market is influenced by the National Integrated Energy and Climate Plan (PNIEC) targets, leading to a shift towards energy-efficient technologies such as condensing boilers. In 2021, Italy saw a 43% increase in condensing boiler sales, totaling over one million units, mostly Class A wall-mounted boilers suitable for medium-sized homes. The Italian market also observed a 352% increase in hybrid heat pump sales, with over 61,000 units sold in 2021. The boiler market dynamics are affected by regulations and incentives, such as the Italian Superbonus, promoting the replacement of traditional heating systems with more efficient options like condensing boilers and heat pumps.

Navigating the Boiling Point: Trends and Dynamics of the Boiler Market in Italy

The boiler market in Italy has seen a significant uptick in activity, largely thanks to the influence of government incentives such as the Superbonus. This has prompted a substantial shift towards more efficient and environmentally friendly heating solutions. The condensing boilers segment, in particular, has experienced a remarkable surge, with sales soaring by approximately 43% in 2021 compared to the previous year. The market has seen over one million condensing boilers sold, indicating a robust preference for class A wall-mounted boilers in the up to 35 kW power range. This trend is particularly prevalent in medium-sized homes, underscoring a nationwide push for energy efficiency. Italy's import and export market for boilers is also burgeoning, with imports showing a solid growth of over 35% between 2020 and 2021.

The coverage rate, sitting steadfastly above one, is a clear indication of Italy's strong import game. Germany and France emerge as significant trade partners, reflecting the robust economic exchanges within the European context. Hot water consumption remains a critical aspect of the Italian lifestyle, with the average person needing between 15 and 20 liters of hot water per day, depending on temperature preferences. The mainstay of hot water production has been through traditional methods, with over two-thirds of Italian households relying on systems such as boilers and stoves, though electricity and biomass are gradually making their mark. From the standpoint of boiler production, Italy has a noteworthy number of active companies in the sector, counting over 150, with more than 7,400 employees as of 2020. Geographically, production is concentrated particularly in the Northwest, with Veneto leading the pack with around 50 firms. Sales of boilers are realized in different channels, with professionals and installers frequenting wholesale stores and the B2C segment looking towards DIY stores for purchases. The DIY sector in Italy is competitive, with key players like Leroy Merlin Italy and Obi Italy dominating the market based on turnover.

Key Market Players in the Boiler Industry

The boiler market features a diverse range of established companies that are key players in terms of innovation, production, and distribution of different types of boilers for various applications. These prominent actors have made significant strides in offering efficient and advanced heating solutions to cater to the evolving needs of consumers and align with the environmental policies. Below is a closer look at some of these main players based on their market activity and contributions, as highlighted in the text provided.

• Baxi : Based in Bassano del Grappa, Baxi stands at the forefront of technological innovation in the boiler industry, particularly with their pioneering work in hydrogen-powered domestic boilers. They have charted a strategic course towards sustainability, starting with high-efficiency boilers and progressing towards boilers compatible with a methane and hydrogen mix. By 2025, Baxi aims to revolutionize the market with their groundbreaking all-hydrogen-fueled boilers, promising zero emissions from boiler usage.
•  Leroy Merlin Italy : Leroy Merlin Italy is one of the largest retailers in the Italian market when it comes to DIY and home improvement products, which includes a substantial range of boilers. Though it does not have the largest number of individual stores, Leroy Merlin has established itself through its spacious store formats, catering to a wide array of customer needs from installation to maintenance.
• Obi Italy : Positioning itself as a key player in home improvement retail, Obi Italy offers a varied selection of boilers among other DIY supplies. With significant market presence and a substantial turnover, this company contributes to making heating solutions more accessible to consumers through its growing network of stores across Italy.
• Eurobrico :  has made a name for itself in the retail sector, managing to hold a strong position despite facing tough competition. By offering a comprehensive catalog of boilers and related accessories, Eurobrico appeals to consumers looking for quality and affordability.
• CSC : CSC, although not having the same scale as its peers, plays a critical role in the market. Its presence offers consumers additional options and reinforces healthy competition within the industry. CSC’s contributions help keep the market vibrant and diverse, ensuring that different consumer needs are met.

Wholesale and Installation Channels Boiler sales for professional and installation purposes often go through wholesale channels, where numerous smaller companies contribute to the distribution and supply of boilers. In the B2C segment, sales are driven through DIY stores where consumers find solutions tailored to their needs, with guidance on suitable options for their homes.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 25/07/2023

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