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1 Market Summary

1.1 Definition and presentation

A real estate agency is a professional organization that brokers real estate transactions. It acts as an intermediary between sellers and buyers of real estate, facilitating the sale, purchase, or rental of property. Agencies are generally made up of a team of licensed real estate agents who have specific knowledge of the local market and industry regulations. The real estate agency's function is to facilitate real estate transactions by offering services that include researching properties according to the client's needs, competitively evaluating properties, managing offers and negotiations, and even assisting in drafting and signing contracts. Real estate agencies provide detailed and specialized services for both property owners and buyers or renters:

For owners:

  • Real estate appraisal: detailed analysis to determine the market value of the property.
  • Real estate marketing: targeted strategies to advertise the property, including photo shoots, virtual tours, and listings on various channels.
  • Property management: assistance in managing leases, property maintenance, and resolving any issues.
  • Legal and tax advice: guidance in the legal and tax complexities of selling or leasing.

For buyers/landlords:

  • Property search: personalized assistance in finding the property that best meets their needs.
  • Negotiation and closing the deal: support in negotiating favorable terms and assistance in finalizing the deal.
  • Assistance in mortgages and financing: advice on financing options, including navigating the mortgage approval process.
  • Legal and cadastral verifications: help in understanding legal documentation, cadastral verifications, and zoning compliance of the property.

(Realadvisor)

In 2022 the real estate market worldwide reached a value of 3704.02 billion dollars. North America and Europe dominate the world market, with market shares of 52.0% and 24.0%, respectively.(Precedenceresearch) Against this background, in 2022 the global market for real estate agencies and real estate brokerage is estimated at 1318.$6 billion. Between 2022 and 2027, a compound annual growth rate (CAGR) of 6.7 percent under which the global market could reach a value of 1823.6 billion.(Thebusinessresearchcompany)

This study focuses on the specific real estate agency market in Italy, analyzing market trends, competitive dynamics and growth prospects for the sector. For information on related markets, such as residential real estate or rental arbitrage, see the specific studies available in the Businesscoot catalog.

1.2 The global market

In ****, the global real estate market is estimated at $****.** billion. A compound annual growth rate (***) of *.**% is projected for the period ****-**** under which the market globally could reach a total value of $****.* billion. Real estate market World, ****-****, in billions of dollars Precedenceresearch Considering the geographical distribution of the real ...

1.3 The Italian market

Between **** and ****, the residential real estate market in Italy shows strong growth. During the period, the market value grew by **.*%, from **.* billion euros to ***.* billion euros. The outbreak of the pandemic in **** brought market growth to a halt (***)

Residential real estate market Italy, ****-****, billions of euros agenziaentrate.gov.it

Considering ...

1.4 The recovery after Covid-19

Between **** and ****, the housing price index shows growth. Over the period analyzed, the index shows a growth of **.* points, equivalent to price increases of **.* percent. As shown in the graph below, the growth appears to be constant during the entire period and it is possible to highlight two different peaks in ...

2 Demand analysis

2.1 Demand in Italy

To analyze the demand for real estate agencies in Italy, the segments of buying, selling, and renting of residential units are considered. Specifically, volumes (***) between **** and ***** are analyzed, as well as the shares of real estate agencies that have concluded buying and selling and leasing contracts between **** and **** . Buying and selling In ...

2.2 Demand drivers

Breakdowns by age group of buyers and renters are considered for the analysis of real estate agency demand drivers.

The purchase of residential properties appears to be correlated with the age of buyers. As shown in the graph below, the majority of buyers are concentrated in the **-** age group. Specifically, ...

2.3 Geographical distribution of demand

In order to analyze the geographic distribution of demand, two maps were created with the geographic distribution of the Number of Normalized Transactions (***) and the geographic distribution of rented housing in each Italian macro-region.

Considering the Number of Normalized Transactions in ****, that is, the volume of properties bought and sold, the ...

2.4 New demand trends

The growing consumer orientation toward online real estate agencies is driven by several factors that reflect contemporary market needs and changes in purchasing behavior. This phenomenon is influenced by the convenience and accessibility that such platforms offer, allowing customers to access services from anywhere and at any time, saving time and ...

3 Market structure

3.1 The market structure

In order to analyze the structure of the market in Italy, enterprises under Ateco Code **.** "Real estate brokerage activities" are considered. In particular, the number of active enterprises, the number of employees in active enterprises and the legal form of activities are analyzed.

Number of enterprises

Between **** and ****, the real estate ...

3.2 The value chain

3.3 The main actors

The following is a proposed list of the main ones divided between residential brokerage and franchise business:

Residential brokerage

Dils s.p.a: founded in ****, was born from the merger of Redilco and Sigest, companies with fifty years of experience in real estate. It specializes in consulting, brokerage and integrated real ...

3.4 The other players: real estate portals

A real estate portal is a website that collects real estate listings from real estate agencies and makes them visible to Internet users. These portals facilitate the meeting of supply and demand in the real estate market by actively facilitating the conclusion of transactions. Real estate portals offer various advantages to ...

4 Supply analysis

4.1 Type of the offer

A real estate agency is a professional organization that brokers real estate transactions. It acts as an intermediary between sellers and buyers of real estate, facilitating the sale, purchase, or rental of property. Agencies are generally made up of a team of licensed real estate agents who have specific knowledge of ...

4.2 The prices

The real estate commission is the amount calculated as a percentage that goes to pay for the work done by the real estate agent that begins with the placement of the ad for sale or rent until the primary proposal and the conclusion of the deed with the signature of both ...

4.3 Sales prices and rents

Buying and selling

Between **** and ****, the average sale price of real estate in Italy is essentially unchanged. However, while between January **** and April **** it is possible to show a decrease in the average sale price of *.*% (***).

Average sale price Italy, ****-****, in euros per m* Immobiliare.it

Lease

In contrast to ...

4.4 New supply trends

Generative artificial intelligence in the real estate market is revolutionizing the way real estate is bought and sold and managed. Here are some key aspects of this technology:

Real estate valuation: AI can analyze huge amounts of market data to estimate the value of real estate more accurately. This includes consideration ...

5 Rules and regulations

5.1 The legislation

The following are some of the main legislative aspects related to the activity of real estate brokerage:

Law No. ** of February *, ****: concerning the regulation of the profession of mediator. Article **** of the Civil Code: sanctions the activity of mediation by defining it as neutral: the mediator must not be related to ...

6 Positioning of actors

6.1 Segmentation

  • DILS S.P.A
  • CBRE S.P.A
  • RISORSE PER ROMA S.P.A
  • Tecnocasa Franchising s.p.a
  • Gabetti (Gabetti Property Solutions Agency s.p.a)
  • Re/Max Italia (Proximm s,p.a)
  • Immobiliare.it s.p.a
  • Idealista s.p.a

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

DILS S.P.A
CBRE S.P.A
RISORSE PER ROMA S.P.A
Tecnocasa Franchising s.p.a
Gabetti (Gabetti Property Solutions Agency s.p.a)
Re/Max Italia (Proximm s,p.a)
Immobiliare.it s.p.a
Idealista s.p.a

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