Summary of our market study

Since 2020, the global real estate market has been experiencing significant growth. The overall value of the market in 2022 was estimated at $3704.02 billion, with North America holding the largest market share at 52.0%, followed by Europe with 24.0%. The real estate agency and brokerage segment also displayed robust development, with a global market value of $1318.6 billion in 2022, projected to grow at a CAGR of 6.7% to reach $1823.6 billion by 2027. Additionally, the global market is predicted to continue expanding at a CAGR of 5.32% from 2022 to 2032, potentially reaching a value of $6219.9 billion.

Trends and Dynamics in the Italian Real Estate Agency Market

The real estate agency market in Italy showcases a growing demand that is demonstrated through various pivotal statistics, reflecting the significant trends and transformations within the sector. The residential segment, taking preeminence in the buying and selling market, accounts for nearly half of the total transactions, specifically up to around 50 percent. Moreover, garages and parking spaces follow suit, constituting about a quarter of the total market share. The period from 2018 to 2022 has witnessed a notable increase in the number of homes bought and sold, jumping from approximately 570,000 to nearly 780,000 homes, marking an upward trend of more than 30 percent. This growth trajectory signals a vibrant sector, aside from a slight dip observed in the year 2020 which was marked by a decrease. The real estate agencies' pivotal role in sealing at least one property deal per year has marginally increased over the years, fluctuating from around 80 percent to slightly over 80 percent. However, recent changes in regulations pertaining to the "110% Superbonus" have imparted a dual effect on both the potential buyers' numbers and housing supply, nudging a slight decrease in the agencies' involvement in property sales.

The rental market, however, paints a slightly different picture. A marginal contraction has been noted, with a minimal downtrend of less than 1 percent in rented dwellings from 2018 to 2022. Price hikes and shifts towards short-term rentals have been highlighted as primary reasons for this dip. Despite that, the percentage of agencies managing rental properties has increased by nearly 2 percent in the first three quarters of 2023 when compared to the previous year. Demographics play a key role in understanding the demand drivers in the Italian real estate market. Young adults, specifically those aged between 18 to 44 years, dominate the buyer's market, taking up more than 50 percent of the total percentage. The correlation between age and living in rental properties is evident, with a significant majority of rental population composed of individuals aged 18 to 34 years, followed by those in the 35 to 44-year bracket, collectively representing over 60 percent. This young demographic predominantly seeks real estate agencies' assistance for facilitating buying or rental processes, help with bureaucratic aspects, legal advice, and document verification.

Prominent Real Estate Agencies and Brokerage Franchises Shaping Italy's Property Market

Italy's real estate market has seen a steady growth in both the residential and franchise sectors, with several key players emerging as influential forces in facilitating property transactions across the nation. Below are some of the noteworthy agencies and franchises that are making significant strides in the Italian real estate industry.

  • Dils S.p.a: A result of the merger between Redilco and Sigest, Dils boasts decades of experience in real estate consultancy and brokerage services. They are well-known for their innovative and impactful presence in the Italian and European markets, with a comprehensive suite of services covering various sectors including logistics, office, retail, hospitality, and residential living.
  • CBRE S.p.a: With roots dating back to 1906 in San Francisco, CBRE has established itself as a global powerhouse in commercial and investment real estate services. The company's expertise crosses international borders with a robust presence in over 100 countries, characterized by a blend of local market acumen, advanced data analytics, and technological prowess.
  • Risorse Per Roma S.p.a: Focused on planning, design, and land transformation activities, Risorse Per Roma S.p.a has evolved notably since its inception in 1995. Initially tasked with managing real estate assets for the capital, it has since grown to include a broader scope of activities crucial to urban development and real estate asset management.
  • Lionard S.p.a: Specializing in Italian luxury real estate, Lionard has been a purveyor of opulence in the property market since 2008. The firm prides itself on offering a curated selection of high-end properties, complemented by a strong investment in marketing and a dedicated approach to client service.
  • Simply Gabetti Agency S.p.a: A member of the esteemed Gabetti Group, Simply Gabetti Agency brings a wealth of integrated real estate solutions to the table, catering specifically to businesses. Its broad spectrum of services includes sale, purchase, rental, and advisory services for commercial and office properties.
  • Tecnocasa Group: Tecnocasa is an Italian-based real estate brokerage network established in the 1980s. It has grown to become one of the leading real estate groups in Europe, primarily focusing on real estate brokerage and financial services. Tecnocasa operates through a franchise system, with a vast network of offices that provide residential and commercial real estate services, including buying, selling, and renting properties.
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Summary and extracts

1 Market Summary

1.1 Definition and presentation

A real estate agency is a professional organization that brokers real estate transactions. It acts as an intermediary between sellers and buyers of real estate, facilitating the sale, purchase, or rental of property. Agencies are generally made up of a team of licensed real estate agents who have specific knowledge of the local market and industry regulations. The real estate agency's function is to facilitate real estate transactions by offering services that include researching properties according to the client's needs, competitively evaluating properties, managing offers and negotiations, and even assisting in drafting and signing contracts. Real estate agencies provide detailed and specialized services for both property owners and buyers or renters:

For owners:

  • Real estate appraisal: detailed analysis to determine the market value of the property.
  • Real estate marketing: targeted strategies to advertise the property, including photo shoots, virtual tours, and listings on various channels.
  • Property management: assistance in managing leases, property maintenance, and resolving any issues.
  • Legal and tax advice: guidance in the legal and tax complexities of selling or leasing.

For buyers/landlords:

  • Property search: personalized assistance in finding the property that best meets their needs.
  • Negotiation and closing the deal: support in negotiating favorable terms and assistance in finalizing the deal.
  • Assistance in mortgages and financing: advice on financing options, including navigating the mortgage approval process.
  • Legal and cadastral verifications: help in understanding legal documentation, cadastral verifications, and zoning compliance of the property.


In 2022 the real estate market worldwide reached a value of 3704.02 billion dollars. North America and Europe dominate the world market, with market shares of 52.0% and 24.0%, respectively.(Precedenceresearch) Against this background, in 2022 the global market for real estate agencies and real estate brokerage is estimated at 1318.$6 billion. Between 2022 and 2027, a compound annual growth rate (CAGR) of 6.7 percent under which the global market could reach a value of 1823.6 billion.(Thebusinessresearchcompany)

This study focuses on the specific real estate agency market in Italy, analyzing market trends, competitive dynamics and growth prospects for the sector. For information on related markets, such as residential real estate or rental arbitrage, see the specific studies available in the Businesscoot catalog.

1.2 The global market

In ****, the global real estate market is estimated at $****.** billion. A compound annual growth rate (***) of *.**% is projected for the period ****-**** under which the market globally could reach a total value of $****.* billion. Real estate market World, ****-****, in billions of dollars Precedenceresearch Considering the geographical distribution of the real ...

1.3 The Italian market

Between **** and ****, the residential real estate market in Italy shows strong growth. During the period, the market value grew by **.*%, from **.* billion euros to ***.* billion euros. The outbreak of the pandemic in **** brought market growth to a halt (***)

Residential real estate market Italy, ****-****, billions of euros

Considering ...

1.4 The recovery after Covid-19

Between **** and ****, the housing price index shows growth. Over the period analyzed, the index shows a growth of **.* points, equivalent to price increases of **.* percent. As shown in the graph below, the growth appears to be constant during the entire period and it is possible to highlight two different peaks in ...

2 Demand analysis

2.1 Demand in Italy

To analyze the demand for real estate agencies in Italy, the segments of buying, selling, and renting of residential units are considered. Specifically, volumes (***) between **** and ***** are analyzed, as well as the shares of real estate agencies that have concluded buying and selling and leasing contracts between **** and **** . Buying and selling In ...

2.2 Demand drivers

Breakdowns by age group of buyers and renters are considered for the analysis of real estate agency demand drivers.

The purchase of residential properties appears to be correlated with the age of buyers. As shown in the graph below, the majority of buyers are concentrated in the **-** age group. Specifically, ...

2.3 Geographical distribution of demand

In order to analyze the geographic distribution of demand, two maps were created with the geographic distribution of the Number of Normalized Transactions (***) and the geographic distribution of rented housing in each Italian macro-region.

Considering the Number of Normalized Transactions in ****, that is, the volume of properties bought and sold, the ...

2.4 New demand trends

The growing consumer orientation toward online real estate agencies is driven by several factors that reflect contemporary market needs and changes in purchasing behavior. This phenomenon is influenced by the convenience and accessibility that such platforms offer, allowing customers to access services from anywhere and at any time, saving time and ...

3 Market structure

3.1 The market structure

In order to analyze the structure of the market in Italy, enterprises under Ateco Code **.** "Real estate brokerage activities" are considered. In particular, the number of active enterprises, the number of employees in active enterprises and the legal form of activities are analyzed.

Number of enterprises

Between **** and ****, the real estate ...

3.2 The value chain

3.3 The main actors

The following is a proposed list of the main ones divided between residential brokerage and franchise business:

Residential brokerage

Dils s.p.a: founded in ****, was born from the merger of Redilco and Sigest, companies with fifty years of experience in real estate. It specializes in consulting, brokerage and integrated real ...

3.4 The other players: real estate portals

A real estate portal is a website that collects real estate listings from real estate agencies and makes them visible to Internet users. These portals facilitate the meeting of supply and demand in the real estate market by actively facilitating the conclusion of transactions. Real estate portals offer various advantages to ...

4 Supply analysis

4.1 Type of the offer

A real estate agency is a professional organization that brokers real estate transactions. It acts as an intermediary between sellers and buyers of real estate, facilitating the sale, purchase, or rental of property. Agencies are generally made up of a team of licensed real estate agents who have specific knowledge of ...

4.2 The prices

The real estate commission is the amount calculated as a percentage that goes to pay for the work done by the real estate agent that begins with the placement of the ad for sale or rent until the primary proposal and the conclusion of the deed with the signature of both ...

4.3 Sales prices and rents

Buying and selling

Between **** and ****, the average sale price of real estate in Italy is essentially unchanged. However, while between January **** and April **** it is possible to show a decrease in the average sale price of *.*% (***).

Average sale price Italy, ****-****, in euros per m*


In contrast to ...

4.4 New supply trends

Generative artificial intelligence in the real estate market is revolutionizing the way real estate is bought and sold and managed. Here are some key aspects of this technology:

Real estate valuation: AI can analyze huge amounts of market data to estimate the value of real estate more accurately. This includes consideration ...

5 Rules and regulations

5.1 The legislation

The following are some of the main legislative aspects related to the activity of real estate brokerage:

Law No. ** of February *, ****: concerning the regulation of the profession of mediator. Article **** of the Civil Code: sanctions the activity of mediation by defining it as neutral: the mediator must not be related to ...

6 Positioning of actors

6.1 Segmentation

  • DILS S.P.A
  • CBRE S.P.A
  • Tecnocasa Franchising s.p.a
  • Gabetti (Gabetti Property Solutions Agency s.p.a)
  • Re/Max Italia (Proximm s,p.a)
  • s.p.a
  • Idealista s.p.a

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Tecnocasa Franchising s.p.a
Gabetti (Gabetti Property Solutions Agency s.p.a)
Re/Max Italia (Proximm s,p.a) s.p.a
Idealista s.p.a

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