Content of the study

Available languages


1.1 Scope and market definition

Real Estate Agencies are intermediaries which facilitate the reconcile between supply and demand. In order to enable market equilibrium within the housing industry, real estate agents oversee negotiations between sellers and buyers or owners and tenants.  

Real estate agencies act for two types of clients:

  • Residential customers: the majority of real estate agencies are dedicated to individuals looking to buy or rent houses, land or garages in urban and rural areas.
  • Commercial customers: a minority (less than 10%) of real estate agents are focused on the search and match of commercial real estate - offices, industrial land, factories and warehouses or shops.

The activities of real estate agents have been boosted by the market for the purchase and sale of housing, which has been on the rise since 2015, although this volume of activity is expected to stagnate in 2019. On the other hand, real estate agents have to face constant competition from sales and rentals of housing between private individuals.

In a highly competitive market, the role of independent real estate agents is gradually decreasing in favor of franchises, which are better distributed and more visible. Competition from Internet tools and in particular online platforms has weighed on the search for properties, although the proportion of sales of properties between individuals has remained stable over the past ten years.

Finally, the new national regulations with the ALUR laws in 2014 and ELAN in 2018 had a direct impact on the profession's activities, without triggering growth or decline. However, there are some points to be taken into account when studying the future market.







To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
  • Recent reviews ★★★★☆ 
Buy this market study 89€

Availability within 1 business day

Buy a pack and get an immediate discount

Pack 5 études (-15%) - France


  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The real estate agency market - France) + 4 other studies of your choice

Buy the 5 Study Pack 378€


Analysts 1 sector analyzed
in 40 pages


  • Top Universities
  • Expert opinion


  • Databases
  • Press
  • Company reports


  • Continuously updated
  • Permanent watch


  • Synthetic structure
  • Standardized charts

Reviews (5)

The stationary toilet market - France

Publicado en 12/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

A highly quantified study. Despite the investments made by local authorities, the mistrust of public toilets is confirmed. The smart toilet market has not yet taken off.

Businesscoot Response:

Hello Geoffroy, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The clay tile market - France

Publicado en 18/11/2021 by Client anonyme - Ce client a souhaité rester anonyme

The study is quite comprehensive in the sense that it gives a generic overview of the sector at a sufficient level of detail to get an idea of the niche. It is obvious that to go into more detail on specific points a much more detailed study is required.

Businesscoot Response:

Hello, Thank you for your feedback. It is true that our positioning does not allow us to go into the level of detail that you mention, we are however delighted that it has allowed you to have a good first overview of this market. :)

The veneers and wood panels market - France

Publicado en 23/11/2021 by Guy Amartino - NISIMA 4

Obsolete data because too old

Businesscoot Response:

Hello Guy, Thank you for your feedback, which has been forwarded to the analyst in charge of this study. We will send you a message very soon in order to find a solution that will satisfy you.

The public lighting market - France

Publicado en 27/10/2021 by Stéphane Naville - AXIONE SAS

Good level of synthesis allowing to go to the essential of a market (supply, demand, actors) quickly!

Businesscoot Response:

Hello Stephane, Thank you for your feedback, we are very happy if our study could save you a precious time. :)

The clay tile market - France

Publicado en 15/09/2020 by Client Anonyme - Ce client a souhaité rester anonyme

A first useful summary

Businesscoot Response:

Hello, Thank you for your feedback. This study has been updated and is immediately available in your customer area. We are delighted that it has given you a good first overview of this market. :)