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Summary of our market study
In France, the removals sector is estimated to be worth between 1.5 and 1.7 billion euros, with an overall average annual growth rate of around 2 to 3%.
Every year, around 3 million French people move, representing 4 to 5% of the population. Marriage, death and family expansion account for 70% of moves, with the remaining 30% due to professional reasons.
Despite the frequency of moves, professional moving services are used in only 20% of cases, with the majority preferring help from family and friends.
Nearly 22% of French people under 35 have moved, often for professional reasons. In contrast, people over 35 tend to move less often, and when they do, it's usually to improve their living conditions or as part of a property acquisition.
The market is made up of many local players and a few major franchises such as Les déménageurs Bretons and Demeco.
90% of the 1,300 removal companies surveyed had fewer than 20 employees, and almost 70% of them operated independently of a franchise system.
Online platforms have emerged, offering price comparisons and collaborative services that enhance competition. Removal companies are diversifying their offerings by offering additional services such as administrative tasks and furniture sales.
Online platforms and comparison tools such as DéménagerFacile, Mydéménageur and Jemoove are increasingly influencing the market.
Moving industry players
- Demeco, a market leader in removals services for individuals and businesses, with a large number of branches throughout France.
- Les Déménageurs Bretons has a solid network built up through franchising
- Bolliger: expertise in international moves
- DB Schenker: its shipping and logistics expertise provides a solid foundation for its worldwide moving services.
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Summary and extracts
1 Market overview
1.1 Definition and presentation
The removals industry encompasses all companies involved in transferring goods from one property to another.
Generally speaking, a move takes place when an individual moves house. However, moving is a much broader activity, which can be international and involve companies (wishing to change premises, for example).
The removals sector in France represents sales worth several billion euros, shared between numerous local players and a few particularly important franchises(Les Déménageurs bretons, Demeco...).
The mobility of French people remains important, but is tending to change shape, moving more and more out of the cities. Movers must therefore adapt to this new demand. In particular, the covid pandemic has partly altered the perception of "city living" for many French people.
The digitalization of the industry (online quotes, self-help platforms, etc.) is another challenge facing the sector. A number of players are emerging, based on products that facilitate the moving process (Souscritoo's paperwork management) or by offering targeted services, such as self-moving packages.
List of charts presented in this market study
- Sales trends for removal companies
- Sales trends in the French removals sector (NAF code 49.42)
- Change in moving market sales between 2016 and 2021
- Main reasons for moving
- Frequency of assistance when moving house
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Latest news
Company removals: DMAX acquires competitor PRESTA'France - 14/09/2023
- The DMAX group has sales of 32 million euros.
- DMAX takes over Presta'France, which has sales of 17 million euros.
- Prior to the acquisition, DMAX had 15 establishments spread across Ile-de-France, Auvergne-Rhône-Alpes, Hauts-de-France, Nouvelle-Aquitaine, Normandie and Occitanie.
- Presta'France comprises 27 sites.
- The total number of employees after the acquisition is 520, compared with 420 before the takeover.
- InnovaFonds acquired a minority stake in DMAX at the end of 2022
Removals : DMax opens up its capital to cover the entire country - 14/11/2022
- 16 sites in France
- 400 employees
- Sales of 30 million euros by 2021
- innovaFonds , which manages over 350 million euros in assets, takes a minority stake in the company, alongside BNP Paribas Développement
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the moving market | France
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