The moving market - France

As of 2020, the moving sector in Europe has demonstrated a steady growth trajectory, with an estimated average annual growth rate of 3.3%, making it a significant market. France, however, has experienced weaker growth than the EU average, with a 2.1% average annual growth rate, and a market valued at 1.6 billion euros. The sector is witnessing a trend of consolidation with fewer companies (-5.1%), suggesting increased competition and potentially higher revenues per company. The market is predominantly characterized by small businesses, making up about 90% of the 1,364 moving companies, and a majority are independent rather than franchise-owned. Within the population, approximately 3 million French individuals move annually, with personal reasons cited for 70% of moves, and professional reasons for 30%. Older individuals and higher-income groups are more likely to use professional moving services.

Online platforms have emerged, providing price comparisons and collaborative services that increase competition and potentially disrupt traditional moving services. In response, some moving companies are diversifying their offers with extra services like administrative tasks and selling furniture. Moving companies must navigate various regulations, including mandatory free estimates and adherence to specific service levels. The industry is categorized into small, localized businesses, large franchises, online platforms, and innovative startups offering various moving solutions. However, precise post-2020 figures are not provided in the text.

Analysis of the French Moving Market Dynamics and Consumer Behavior

The French moving sector is a robust industry with multiple facets, heralding a turnover of several billion euros. Distributed among numerous local players and some significant franchises like "Les déménagers Bretons" and Demeco, the market demonstrates the considerable mobility of French citizens, albeit with a noticeable shift away from urban centers.

In France, the moving industry is estimated to be worth between 1.5 and 1.7 billion euros, with an overall average annual growth rate of approximately 2 to 3%. Despite this growth, a trend of market consolidation is prevailing. There was a 5 to 6% decrease in the number of players, indicative of an emerging competitive landscape where some companies may fade away, while others, particularly digital-based or innovative product-offering companies, gain prominence. Annually, approximately 3 million French individuals are on the move, reflecting about 4 to 5% of the population. Factors such as marriage, death, and family expansion account for 70% of moves, with the remaining 30% due to professional reasons.

Despite the prevalence of moving, professional moving services are used only 20% of the time, with the majority preferring the aid of family and friends, possibly due to high services costs perceived as being avoidable expenses. Geographical mobility appears to be age-centric; nearly 22% of French under the age of 35 moved, often citing professional circumstances. On the contrary, individuals over 35 tend to move less frequently, and when they do, it's usually driven by the desire to improve living conditions or in real estate acquisition.

The industry's architecture is predominantly comprised of small enterprises. Approximately 90% of the 1,364 removal companies reported had less than 20 employees, and nearly 70% operated independently of a franchise system. Despite the abundance of small-scale businesses, a gradual movement towards industry consolidation is detected with companies earning higher revenue, averaging an increase of 17 to 18%.

Online platforms and comparison tools are increasingly influencing the market, empowering consumers to evaluate and seek competitive pricing effortlessly—further intensifying the market competition. Platforms like DéménagerFacile and collaborative services like Mydéménageur and Jemoove introduce cost-saving strategies but also bring forth regulatory discussions. Removal service offerings for individuals predominantly center around all-inclusive moving packages, with additional services for.

Key Players in the Moving Industry Landscape

The moving sector is characterized by a rich tapestry of companies ranging from small local enterprises to major national franchises, each playing a distinct role in shaping the market dynamics.

• Demeco: A Market Leader in Removal Services As one of the leaders in the moving industry, Demeco stands out with its comprehensive removal services catered to both individuals and businesses. With a significant number of agencies spread across France, Demeco has positioned itself as a reliable brand for those seeking professional full-service moving solutions. Their offerings extend beyond basic transportation to include packing, specialized moving for delicate items, and even administrative support services for international relocations.
• Les Déménageurs Bretons: Franchising Success in Moving With a strong network achieved through franchising, Les Déménageurs Bretons have carved out a significant portion of the market share. This company is known for embracing a business model that capitalizes on local expertise while benefiting from the marketing power and operational processes of a larger conglomerate. Their services cater to a diverse clientele with tailored moving packages designed to accommodate various needs, from simple transport to comprehensive moving solutions including packing and setup.
• Bolliger: International Relocation Expertise Bolliger distinguishes itself by focusing on international moves, offering specialized services that address the challenges posed by cross-border relocations. They cater to a premium segment of the market, offering clientele services that manage the complexities of moving abroad, including customs, logistics, and ensuring the safety of valuable possessions over long distances.
• DB Schenker: Integrated Logistics Powerhouse As an international logistics company with a well-established reputation, DB Schenker's involvement in the moving sector adds a level of sophistication and coverage to the industry. Their expertise in shipping and logistics provides a solid foundation for their removal services, ensuring efficient, reliable moving experiences for both individual and corporate clients on a global scale.

These key players, along with a host of smaller and specialized companies, form a dynamic and competitive market environment. New entrants and digital platforms continue to challenge the status quo, pushing established companies to innovate and adapt in order to maintain their market positions and cater to the evolving demands of modern consumers.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 04/11/2021

Summary and extracts

List of charts

• Sales trends for removal companies
• Sales trends in the French removals sector (NAF code 49.42)
• Change in moving market sales between 2016 and 2021
• Main reasons for moving
• Frequency of assistance when moving house
• Main reasons why French people will be moving in 2022
• Main reasons why French people will be moving in 2022, according to age.
• Main reasons for moving in 2022 - by social category.
• Main reasons why French people will be moving in 2022 - by geographic origin
• Geographical distribution of removal companies
• Number of removals companies (NAF code 4942Z)
• Change in the number of employees working for removal companies (NAF code 4942Z)
• France's favourite removal companies
• Preferred moving companies by region of respondent
• Impact of climate on relocation