Content of the study:MARKET OVERVIEW
1.1 Presentation
According to the highway code, the electric bicycle or electrically assisted bicycle (VAE) is defined as " Cycle equipped with an auxiliary electric motor with a maximum continuous rated power of 0.25 kilowattsthe power supply is progressively reduced and finally interrupted when the vehicle reaches a speed of 25 km/h, or earlier if the cyclist stops pedaling " (Article R311-1 of the Highway Code part 6.11).
In France, the electric bicycle market is very successful. It is driving the bicycle market, with rapid growth and several million bicycles sold every year. Thus, if sales of EABs represented 10% of the bicycle market in France in 2016, they will represent about 59% in 2021.
The electric bicycle market is attracting many companies. Some are launching themselves by specializing in the EAB and others are diversifying their activity, as is the case of Smart or IKEA.
If it is true that the electric bike seduced in priority the seniors, more and more forty-year-olds let themselves be convinced by the EAB which offers them an alternative to go to work. Many companies are therefore putting more and more emphasis on design and lightness.
It is also important to note the sensitivity of a part of the clientele to questions of origin and quality of finished products. Many brands choose to localize or relocate their production in France.
1.2 A highly concentrated and rapidly growing European market
The graph below shows the evolution of electric bicycle sales in the European Union (***) ** from **** to ****, in thousands .
Number of electrically assisted bicycles sold European Union, ****-****, thousands of units Source: ****
Sales increased during this period to nearly * million units sold in **** and it is estimatedthat more than ** million units will ...
1.3 Exponential market growth
The year **** only confirms the strong growth of the bicycle market in France, valued at *.* billion euros. With a **% increase in value over the last two years, the bicycle is clearly ahead of other means of transportation, thanks in large part to the electric bicycle.
In ****, the EAB market was estimated ...
1.4 The impact of the Covid-19 crisis
The impact of the Covid-** crisis on the electric bicycle sector is twofold. On the one hand, the companies in the sector have obviously suffered a lot from the confinement and have recorded strong losses in turnover. Thus, according to figures from the Union Sport et Cycle, sports goods retailers (***) have ...
1.5 Interview with Adrien Lelièvre, journalist at Les Echos
Marine: Welcome to the Niche, the podcast that analyzes the niche market with the entrepreneurs who are moving the lines. I'm Marine and I work at Businesscoot, the startup that dusts off market research. Before we get started, subscribe to our podcast on Spotify and Apple Podcast. And now, let's get ...
ANALYSIS OF THE DEMAND
2.1 Demand and its determinants
The electrically assisted bicycle market has two main outlets:
individuals companies that make them available to their employees
The demand from the French will remain dynamic in the years to come, as the electric bicycle meets mobility needs, especially in urban areas:
economic: the rise in fuel prices and the announcement ...
2.2 Demand for VAE by age
VAE ownership by age France, ****, in % Source: ****
Eurovélo's figures indicate that age is a real factor influencing the demand for electrically assisted bicycles. Indeed, the older the individuals are, the more they seem to be interested in this type of bikes, one of the reasons could be the will to ...
2.3 Geographic disparities in bicycle use
In ****, the bicycle is used daily by *% and at least once a month by **% of French people. If the bicycle is above all a source of leisure, used for sports or strolls, it is also used as a means of transportation to get to work. According to the IFOP, **% of French ...
2.4 The public sector plays a key role in the development of this market
The incentive role through the purchase price
Faced with the increasing difficulties related to car traffic, some municipalities have decided to act at the local level.
Here are some examples of what is being done in cities to help people buy an EV, taken fromaidesociale.frin all cases, it is necessary ...
2.5 Competition from alternative modes of transport
What do you think is the main benefit of new electric travel vehicles? France, ****, in % Source: ****
The chart above shows the benefits of new individual electric vehicles according to the French in ****.Electric modes of transportation meet a real consumer need and have many advantages; however, other modes of transportation have ...
MARKET STRUCTURE
3.1 National production of electric bicycles
The national production of bicycles is developing, particularly driven by electric bicycles.
Cycle production in France France, ****-*****, in thousands of units Source: ****
In ****, national bicycle production will increase by **% to reach ***,*** bicycles produced. This development of the French production tool is mainly due to the production of bicycles: France produced ...
3.2 Distribution centered on retailers and multi-sport chains
Retailers and multisport chains dominate distribution in the bicycle market.
In terms of value, retailers represent **% of the market, ahead of multisport chains (***). In terms of volume, multi-sport retailers dominate the market, with **% of volumes.
As far as ECVs are concerned, retailers are the leaders, with **% in value and **% in volume. ...
3.3 A market dominated by city bikes
In ****, the French market for electric bicycles is dominated by city bicycles, which represent **% of the market volume (***).
The "Sport" category, made up of electric mountain bikes and road bikes, was one of the most dynamic sectors, with growth of ***% in ****, followed by the riding bikes with +**%.
Breakdown of EAB sales ...
3.4 Overview of market players
With a large number of renowned manufacturers in the EAB market, France is one of the European leaders in the sector. According to forecasts by the Union Sport & Cycle, ***,*** bicycles will be produced in France in ****, more than half of which will be electrically assisted.
In order to legally use the ...
ANALYSIS OF THE OFFER
4.1 Typology of the offer
Type of electric bikes Features Electrically assisted bicycles for the city The most common type of EAB in Europe and the one with the longest history compared to its counterparts. The main characteristics of the urban electric bike are comfort, a powerful electric assistance to make your trips with less effort, ...
4.2 Average prices up sharply in all segments and distribution channels
EABs have a wide price range from ***€ to ** ***€. The average price is **** €, down *%.
Regarding the average price per type of bike, we observe that :
the cargo bike remains the most expensive option with an average price of * ***€. the folding bike is the least expensive option with an average price of ***€.
Evolution ...
4.2 The type of battery largely influences the final price
The four most common categories of batteries for electrically assisted bicycles are as follows, according toavem.fr:
" Lead batteries or lead gel batteries (***) and a lifespan of about *** cycles of charges and discharges
Nickel-metal hydride (***) and a lifespan of about *** charge and discharge cycles.
Lithium ion batteries (***) cost between *** and ...
4.4 Ongoing product innovation in the sector is driving the emergence of new players
In a sector that is experiencing such strong growth, many players are trying to enter this segment and stand out through innovation.
Two English startups, Rubee and Revos, have developed their kits, both small and removable, which allow users to convert their "classic" bikes into EABs, but also to remove the ...
4.5 The explosion of the electric cargo bike
The cargo bike, also called freight bike, is a two or three-wheeled vehicle, sometimes electric, designed to carry heavier loads than a conventional bike. The cargo bike is used for different reasons, the most common reasons are:
Cargo bikes for urban cleaning; Food bike (***); Goods transport/delivery bikes.
The electric cargo ...
REGULATION
5.1 Current regulations
All electric vehicles, including EABs, must be certified.
Whether in France, Belgium or Switzerland, it is important to have a certification of approval to be able to drive. Generally, it is the seller who must provide this document. Otherwise, it is perfectly possible to contact an organization such as LNE, UTAC ...
POSITIONING OF THE ACTORS
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Reviews (5)
The electric bicycle market - France
Publicado en 05/10/2022 by Inès Duffort
Excellente étude, bien sourcée et structurée. Cela m'a beaucoup aidée dans ma recherche.
Businesscoot Response:
Merci Inès pour votre retour! Nous sommes heureux d'avoir été à la hauteur de vos attentes.
The electric bicycle market - France
Publicado en 14/03/2022 by Patrick Fusillier
Perfect! It's exactly what I expected in terms of structure and content (quantified).
The electric bicycle market - France
Publicado en 25/11/2021 by Dominique SALLEZ - DSW AUDIT ET CONSEIL
Synthetic - straight to the point - I appreciate targeted studies on micro markets
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The electric bicycle market - France
Publicado en 18/11/2021 by Christine Poncelet - Oracom
Very complete and detailed.
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The electric bicycle market - France
Publicado en 22/02/2021 by Paul Charrier
Comprehensive studies based on recent data. I recommend
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