Content of the study:
The electric bicycle market - France

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1.1 Market definition and scope

According to the French highway code, an electric bicycle or electrically assisted bicycle (VAE ) is defined as " A cycle equipped with an auxiliary electric motor with a maximum continuous rated power of 0.25 kilowattswhose power supply is progressively reduced and finally cut off when the vehicle reaches a speed of 25 km/h, or sooner if the cyclist stops pedaling " (Article R311-1 of the Highway Code, part 6.11). EABs are becoming increasingly popular, and the range of electric bicycles is expanding: there are electric VTCs, electric mountain bikes, electric cargo bikes, electric road bikes...

The global market for EABs, estimated at $37.47 billion in 2022, is booming, with a CAGR of 15.6% to 2030. This market experienced a significant acceleration in growth following the health crisis, which drove users away from public transport. Environmental awareness and the technological advances constantly being incorporated into new models are also contributing to the EAB boom.

In France, the electric bike market is a resounding success, with its value up 10.5% in 2022 on the previous year. It is driving the cycle market, having overtaken the traditional bicycle in terms of quantities produced in 2022, and has become the best-selling mode of transport in France, with a market share of 28%. Despite heavy reliance on imports, the French market is expanding, with a number of new players appearing on the market every year, such as Moustache Bikes, one of the French leaders. We're even seeing collaborations between bike and car manufacturers, like Angell and MINI with the MINI E-Bike 1, linking the bike, the most purchased mode of transport in France, with the car, a mode of transport that is losing its appeal and undergoing electrification comparable to the bike sector.

This sector is home to a large number of players who are trying to stand out from the crowd through their innovations, designs or arguments such as Made in France. The electric bike sector is therefore in the midst of a revolution, and has a bright future ahead of it.

1.2 A fast-growing global market

The global EAB market was valued at $**.** billion in **** , and is expected to grow at a CAGR of **.*% to ****, reaching $***.** billion.

Projected size of the global EAB market World, **** - ****, in $ billions Source: ****

This market is therefore booming, and has benefited from the health crisis. Indeed, the public transport sector has ...

1.3 In France, exponential market growth

The year **** only confirms the strong growth of the bicycle market in France, valued at *.*** billion euros(***) stands at *.* billion euros, with growth of **% over the last four years, a breathtaking result given the health crisis.

This growth is being driven by electric bicycles. Indeed, sales are up **% on **** to ***,*** units. ...

1.4 A trade balance heavily weighted towards imports

EABs are identified by customs tariff number ******, which covers"Motorcycles, including mopeds, and cycles with auxiliary motor, propelled by an electric motor"[***]. Although this sector is broader than the market we're interested in, studying French imports and exports will give us the main trends in the EAB market.

French exports of France, ...

1.5 Interview with Adrien Lelièvre, journalist at Les Echos

Marine: Welcome to the Niche, the podcast that analyzes the niche market with the entrepreneurs who are shaking things up. I'm Marine and I work at Businesscoot, the start-up that's dusting off market research. Before you start, subscribe to our podcast on Spotify and Apple Podcast. And now for today's niche: ...

1.6 Comparaison avec le marché néerlandais et le marché allemand

Le marché néerlandais :

En ****, les Pays-Bas ont montré un taux élevé d'utilisation des vélos, avec **% des Néerlandais déclarant utiliser leur vélo au moins une fois par semaine. Ce pays est souvent cité en Europe comme un modèle en matière de cyclisme. De plus, les ...


2.1 Demand and its determinants

Bicycles are the best-selling means of transport in France, just ahead of scooters and cars.

Most popular means of transport in France France, ****, in Source: ****

In ****, ***,*** VAEs were sold in France, giving this segment a **% market share by volume[***]. This means that the number of bicycles sold in **** was *.*** million ...

2.2 Year-round bicycle use

If bicycles are now present in more than half of all French households (***), it's thanks to the diversification of their uses. While the leisure bike is still mainly used in summer, its daily use for utility purposes is becoming increasingly popular, and the"velotaf", the practice of using one's bike to ...

2.3 Vélotaf and vélotourisme: two growing trends


Cycling remains a minority mode of transport to work compared with the car, involving less than *% of individuals despite annual sales exceeding those of cars[***]. Regular velotaf users are mainly men under ** living in urban areas with more than **,*** inhabitants, particularly in the Paris region. The growth of EABs could ...

2.4 The public sector plays a key role in the development of this market

The public sector has an important role to play in the development of the bicycle sector in France, which is not yet the case according to **% of French people.

In your opinion, does France encourage the use of bicycles as a means of transport? France, ****, in Source: ****

To remedy this situation, ...


3.1 Value chain

Source: ****

French manufacturers often try to base their activities as much as possible in France, but they often call on foreign suppliers for cost reasons.

3.2 Booming domestic production

Domestic bicycle production has been growing for several years. It is driven in particular by the electric bicycle, which overtook the conventional bicycle for the first time in **** in terms of the number of units produced.

Cycle production in France France, ****-****, in thousands of units Source: ****

In ****, France produced ***,*** VAEs, ...

3.3 Distribution focused on retailers and multisport chains

Retailers and multisport chains dominate distribution in the bicycle market. In terms of value, retailers account for **% of the market, ahead of multisport chains (***). In terms of volume, multisport chains dominate the market, with **% of volumes. In the case of VAEs in particular, retailers are the market leader, with **% in value ...

3.4 A market dominated by city bikes

By ****, the French market will be dominated by city bikes, which will account for **% of market volume (***).

EAB sales by product category France, ****, in % of volume Source: ****

Electric VTCs and mountain bikes account for almost **% of the market (***).

3.5 Overview of market players

In order to legally use the words "Made in France" on a product, a substantial part of the added value must be created in France. In the case of bicycle manufacturing, the fact that the assembly is carried out in France is sufficient to communicate the Made in France label, but ...


4.1 Offer typology

4.2 Consistent average prices

EABs come in a wide range of prices, from €*** (***) to €**,***, exceeding the price of some car models. According to Capital, the average cost of a good electric bike is just under €*,***. As the quality of the bike increases, so do prices, due to rising production costs and the price of the ...

4.3 Battery type has a major influence on final price

VAE batteries can vary in voltage. The most commonly used are ** and ** V. However, **.* and ** V batteries are also available. According toAvem, the four most common battery categories for electric-assist bicycles are as follows :

" Lead-acid or lead gel batteries (***) and a lifespan of around *** charge/discharge cycles

Nickel-metal hydride (***) and ...

4.4 Ongoing innovations in the sector encourage the emergence of new players

In such a fast-growing sector, many players are seeking to enter this segment, and are setting themselves apart with innovations.

Several players, for example, offer the possibility of converting conventional bicycles into EABs, which represents an advantage in terms of price. Two English startups, Rubbee and Revos, have developed small, removable ...

4.5 The electric cargo bike explosion

The cargo bike is a two- or three-wheeled vehicle, sometimes electric, designed to carry heavier loads than a conventional bicycle. Cargo bikes are used for a variety of purposes, the most common of which are :

cargo bikes for urban cleaning; food bikes (***); goods transport/delivery bikes.

The growing demand for electric ...


5. Current regulations

All electric vehicles, including EABs, must be certified.

Whether in France, Belgium or Switzerland, it's important to have homologation certification to be able to drive. Generally speaking, it's the seller who has to provide this document. Alternatively, you can contact an organization such as LNE, UTAC or CRITT, whose homologation certificate ...


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Reviews (5)

Reviews (5)

The electric bicycle market - France

Publicado en 05/10/2022 by Inès Duffort

Excellente étude, bien sourcée et structurée. Cela m'a beaucoup aidée dans ma recherche.

Businesscoot Response:

Merci Inès pour votre retour! Nous sommes heureux d'avoir été à la hauteur de vos attentes.

The electric bicycle market - France

Publicado en 14/03/2022 by Patrick Fusillier

Perfect! It's exactly what I expected in terms of structure and content (quantified).

The electric bicycle market - France

Publicado en 25/11/2021 by Dominique Sallez Vansuypeene - DSW AUDIT ET CONSEIL

Synthetic - straight to the point - I appreciate targeted studies on micro markets

Businesscoot Response:

Hello Dominique, Thank you for your feedback, we are very happy that you appreciated our study and that it saved you precious time.

The electric bicycle market - France

Publicado en 18/11/2021 by Christine Poncelet - Oracom

Very complete and detailed.

Businesscoot Response:

Hello Christine, Thank you very much for your feedback, we are delighted if our study has perfectly met your expectations. :)

The electric bicycle market - France

Publicado en 22/02/2021 by Paul Charrier

Comprehensive studies based on recent data. I recommend

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