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MARKET OVERVIEW

1.1 Presentation

According to the highway code, the electric bicycle or electrically assisted bicycle (EAB) is defined as " Cycle equipped with an electric auxiliary motor with a maximum continuous rated power of 0.25 kilowatt (b) a device, the power supply of which is gradually reduced and finally interrupted when the vehicle reaches a speed of 25 km/h, or earlier if the cyclist stops pedalling "(Section R311-1 of the Highway Traffic Act Part 6.11).

In France, the electric bicycle market is very successful It drives the bicycle market, which is expected to grow by 1.3% in 2016 with several million bicycles sold, while sales growth in the e-bike segment was more than 33% in 2016 and was close to 90% by 2017 . In the same year, EAB sales represented 10% of the bicycle market in France, and have been growing steadily since then.

The electric bicycle market attract many companies . Some start by specializing in EAV and others diversify their business, as is the case with Smart or IKEA.

While it's true that electric bicycles were primarily appealing to senior citizens, more and more people in their forties are being persuaded by the VAE, which offers them an alternative way to get to work. As a result, many companies are now using electric bicycles to focus on design and lightness

It should also be noted that some of the customers are sensitive to questions of origin and quality of finished products. A lot of brands choose to locate or relocate their production in France

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