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MARKET OVERVIEW

1.1 Presentation

According to the Highway Code, the electric bicycle or electrically assisted bicycle (EAB) is defined as " Cycle equipped with an auxiliary electric motor with a maximum continuous rated power of 0,25 kilowatt The power supply is gradually reduced and finally cut off when the vehicle reaches a speed of 25 km/h, or earlier if the cyclist stops pedalling "(Article R311-1 of the Highway Code part 6.11).

In France, the electric bicycle market is very successful It drives the bicycle market, with rapid growth and several million bicycles sold every year. Thus, if the sales of VAE represented 10% of the bicycle market in France in 2016, they will represent about 55% in 2020.

The electric bicycle market attracts many companies . Some of them are starting out by specialising in VAE and others are diversifying their activity, as is the case with Smart or IKEA.

If it is true that the electric bike seduced in priority the seniors, more and more forty-year-olds let themselves be convinced by the VAE which offers them an alternative to go to work. Many companies are therefore increasing emphasis on design and lightness

It is also important to note the sensitivity of a part of the clientele to questions of origin and quality of finished products. Many brands choose to to locate or relocate their production in France

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