Summary of our market study

The mobility-as-a-service (MaaS) market has reshaped urban mobility worldwide, with the global market set to grow from US$182.12 billion in 2018 to US$210.44 billion by 2026. france's domestic MaaS market alone is set to drive an urban mobility market equivalent to 35 billion euros from from 2020, supported by segments such as VTC (4.2 billion euros in 2020), public transport (28 billion euros in 2019), micro-mobility (454 million euros in 2021 with strong sales of electric bikes and scooters) and shared mobility (150 million euros in 2020). Despite the COVID-19 pandemic, which will reduce public transport ridership by 80-90% by 2020, digital mobility services and demand for micro-mobilityin France, the number of scooters has risen from 37,500 to almost 500,000 units. European and French authorities, notably through the Mobility Orientation Law (LOM), are encouraging open data and regulating the MaaS sector to promote sustainable, accessible and intelligent urban transport systems. Overall, MaaS is seen as a pivotal development in the face of urbanization, supporting the transition to greener transport alternatives and benefiting from society's ongoing digital transformation.

Key trends in the mobility-as-a-service (MaaS) market in France

The mobility-as-a-service (MaaS) market in France has seen robust growth and diversification, evident in the expansion and improvement of digital offerings aimed at meeting user demands for convenience and environmental sustainability. in light of the text provided, the market analysis reveals several compelling trends and figures worth highlighting.

One of the most notable trends is the shift towards greener, more economical transportation options. This is reflected in the decline in car use in developed countries, leading people to explore alternative modes of transport that align with greener, more sustainable practices. The MaaS market in France is part of this broader movement, with companies, as well as institutional players, striving to extend the reach and coverage of public transport networks and soft mobility.

In terms of market segmentation, there is a clear stratification of MaaS services ranging from simple trip planning (level 1) to advanced systems that include planning, ticketing, pricing and incentives for environmentally-friendly travel options (level 4). This has facilitated the market entry of various players such as Google Maps and Waze, each offering unique value propositions in trip optimization and booking services, leading to a rapidly evolving market size.

The value of the global MaaS market was estimated at around US$182.12 billion, and is expected to reach around US$210.44 billion by 2026. The domestic market in France is itself substantial. With contributions from various sectors such as private car rental (VTC), public transport, micro-mobility and shared mobility, the combined urban mobility market is estimated to be worth between 30 and 40 billion euros, with public transport dominating and micro-mobility showing significant growth nationwide.

Adapting to European and French regulations is a critical aspect for players in the French MaaS market. Legislation such as the Loi d'Orientation des Mobilités (LOM) has laid the foundations for more open data initiatives, and has etabulated new rights for Digital Multimodal Services (SMN), designating a regulatory role for transport authorities and the Autorité de Régulation des Transports (ART).

The recent health crisis has affected the market, with a drop in public transport ridership due to social distancing measures, but it has also served as a catalyst for the digital transformation of mobility services and the resurgence of micro-mobility solutions.

As society continues to digitize, MaaS platforms integrate a multitude of services to create comprehensive offerings for users, from traffic data to trip booking and transportation services.

Mobility as a Service (MaaS) is revolutionizing urban transportation by bringing together a wide range of transport options in seamless, user-centric travel solutions. As cities face the challenges of congestion, pollution and the need for sustainable transportation alternatives, MaaS providers are stepping into the spotlight with innovative platforms designed to simplify urban travel.

Below, we highlight the major players making their mark on the MaaS market, each bringing unique strengths and services to the fore.

  • Google Maps: Google Maps is a pioneer in journey optimization. It offers comprehensive route planning functions, integrating various modes of transport, real-time traffic updates and turn-by-turn navigation. This ubiquitous platform continues to extend its transit intelligence to enable users to find the most efficient route to their destination.
  • Citymapper: Specializing in urban mobility, Citymapper provides an intuitive application for planning and ticketing multiple modes of transport. By forming partnerships with local transport services, Citymapper positions itself as a nimble navigator in the bustling urban transport landscape.
  • Waze: Acquired by Google, Waze is a community platform focused on driving and traffic information. Although not integrated with other types of transport, its strength lies in the real-time information generated by its community of users, helping drivers to avoid traffic jams and optimize their journey times.
  • Mappy: Primarily a route-planning tool, Mappy extends its usefulness by collaborating with various mobility services such as Zenpark, Dott and TIER. These partnerships enable Mappy to offer a wider range of transportation options, meeting the needs of users looking for multimodal travel itineraries.
  • Bonjour RATP: Operated by the RATP group, this platform is a complete trip reservation solution. With an extensive transport network (bus, tramway, metro), Bonjour RATP reflects the voice of an institutional player deeply rooted in public mobility services.
  • Moovizy Saint-Étienne: Aimed at the local community, Moovizy integrates public and private transport options, demonstrating the synergy potential of regional transport. By bringing together various mobility services, Moovizy illustrates a local approach to MaaS.
  • SNCF Assistant: Emblematic of France's railway prowess, the SNCF Assistant serves as a digital hub for travelers using France's vast rail network. Beyond trains, the platform also simplifies access to cabs and chauffeur-driven car services, illustrating a broad vision of mobility.
  • Whim: Innovative provider with a unique package.
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Summary and extracts

1 Market overview

1.1 Market definition and scope

MaaS (or Mobility as a Service) is a type of service that enables users to discover different types of transport and plan their journeys on smartphone-accessible applications. There are different types of MaaS:

  • Level 1: trip planning. Users enter their departure and arrival addresses, and are then offered several different routes
  • Level 2: planning and ticketing. In addition to being able to choose the route that suits them best, users can purchase tickets directly from the application
  • Level 3: planning, ticketing and pricing. The user is offered many different routes, can buy tickets on the app and see which fares suit him best
  • Level 4: planning, ticketing, pricing and incentives. Incentives include promoting environmentally-friendly modes of transport, off-peak travel, etc.

The MaaS market is developing rapidly and becoming increasingly competitive. In developed countries, the declining use of cars means that people are looking for other, more ecological, economical and environmentally friendly modes of transport.

Companies already present on the market have been joined by institutional players seeking to develop soft mobility and the territorial coverage of public transport networks.

1.2 Global market

Globally, the Mobility as a Service (***) market was worth US$***.** billion in ****. Over the period ****-****, the sector is expected to grow by *.*%, reaching US$***.** billion in ****[***].

evolution of MaaS market size Worldwide, ****-****, US$ billion Source: ****

This growth is expected to be driven by the growing demand for digital payment ...

1.3 Domestic market

To estimate the size of the MaaS market in France, we're going to break down the mobility sector according to the means of transport it encompasses. Four segments will be selected and aggregated:

The VTC offer, generating *.* billion euros in ****[***] ; Public transport, including trains, buses and other means of public transport, ...

1.4 Consequences of the health crisis

Public transport ridership fell by **-**% in all major cities in ****. Firstly because of confinement, then because of social distancing measures that have mechanically reduced bus, train and streetcar use.

However, the coronavirus crisis has catalyzed transformations in work and travel patterns. The health crisis proved to be a formidable growth ...

2 Demand analysis

2.1 The multimodal platform as an alternative to the car

Faced with increasing urban density and the need to reduce CO* emissions, metropolises are looking to promote alternatives to the private car. MaaS is attracting the attention of public authorities, making it credible to sustain a multimodal public transport offer. Cerema has published two guides designed to encourage municipalities to promote ...

2.2 The rise of micro-mobility

In recent years, micro-mobility has been the sector's most dynamic segment, with the deployment of electric scooters, bikes and scooters in most of France's major cities. In Europe, according to data collected by mobility services company FreeNow, these first two modes of transport saw a ****% increase in journeys between **** and ****, compared ...

2.3 Trend towards sustainable urban transition

Reducing urban pollution is becoming a necessity as cities become ever denser and the planet warms up.

In an increasingly urbanized world, building new roads and parking spaces is not always the best solution when it comes to transportation: historically, it has only increased pollution and congestion in urban centers, making ...

2.4 A solution driven by the digitization of society

MaaS is based on IT systems that handle large quantities of data. Its deployment requires a number of prerequisites:

Widespread penetration of smartphones connected to *G and *G networks; High levels of connectivity; High-quality, reliable and up-to-date information on available routes and timetables; Online payment systems. [***]

Smartphone equipment rate France, ****-****, ...

3 Market structure

3.1 MaaS: a one-stop mobility shop

MaaS players aim to become the essential interface between transport providers and users. They are deploying a variety of business strategies to disseminate their offerings: while B*C is the most common formula, profitability is not always forthcoming, as competition with incumbent transport operators is fierce. MaaS companies are therefore increasingly ...

3.2 Future prospects for MaaS

To answer the question "Which MaaS model will succeed?", Capgemini proposes four possible scenarios:

Source: ****

4 Offer analysis

4.1 A wide range of billing options

What's special about the MaaS offering in France is that, for the moment, it's still largely free. There is no charge for using Waze or Citymapper, and it is not yet possible to make a direct transaction to obtain a travel pass or ticket. This is why Waze, owned by Google, ...

4.2 Continuous addition of new services

To meet their users' strong demand for simplicity, digital mobility service platforms are constantly adapting their offerings. In a Cerema **** report on the uses of MaaS, **% of local authorities and operators surveyed answered "Yes, in the next two years" to the question "Are you planning to enhance your digital services with ...

5 Regulations

5.1 European and French legislation governing MaaS

In Europe, MaaS is governed by numerous laws:

Source: ****

In France, the Mobility Orientation Law n°****-**** (***) has several effects:

Complementing the MMTIS regulation to deepen data openness (***) ; New rights and obligations for Digital Multimodal Services (***); Confer a supervisory role on the Autorités Organisatrices de moobilité (***); Confer supervisory and control ...

6 Positioning the players

6.1 Segmentation

Jana Sochor's work, "A topological approach to Mobility as a Service: A proposed tool for understanding requirements and effects, and for aiding the integration of societal goals" (***), identifies different actors according to the nature of the service they offer [***]:

  • Société nationale des chemins de fer français (SNCF)
  • Google
  • Citymapper
  • Waze
  • RATP
  • Transdev
  • EasyMile
  • Ubitransport
  • BlaBlaCar
  • Coyote
  • Europcar
  • STEP (Hype)
  • Zity
  • Dance Vélo
  • Plume Mobility
  • Smovengo Velib

List of charts presented in this market study

  • Evolution of MaaS market size
  • Monthly audience for MaaS sites and applications
  • Increased use of digital services since Covid-19
  • Acceptance of the soft mobility facilities built in the city center during the crisis
  • Increase in journeys by mode of transport
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Latest news

Transdev yields to the lure of international business - 20/03/2024
  • -Total sales in 2023: up 21% to 9.33 billion euros
  • - Share of business in France in 2023: 29.3% of sales, versus 35.2% in 2022
  • - Acquisition of First Transit in the United States: adds 1.1 billion in sales
  • - Share of US business in 2023: 25%, versus 15% last year
  • - Investment in France in 2022: 135 million, rising to 250 million in 2023
  • - Net profit: stable at 20 million euros
  • - Change in network ridership after the health crisis: France virtually equivalent to pre-Covid (-2%), Germany +15%, Ile-de-France -9% compared to 2019, Netherlands -20%, Stockholm region -16%, United States -25%
Transdev's plan for the Marseille-Toulon-Nice TER line - 24/11/2023

Opening up regional trains to competition

  • The new train will run on the Marseille-Toulon-Nice line from July 2025.
  • Transdev's ridership objectives: to increase annual passenger numbers on the Marseille-Toulon-Nice line from 3.4 million to 5.5 million in the medium term.
  • The region has written Alstom a cheque for 250 million to purchase sixteen Regio 2N Omneo trainsets, and will pay Transdev 50 million a year to operate the line and another 50 million to build a new rolling stock maintenance site in Nice.
  • The Caisse des Dépôts subsidiary, which will operate the route for ten years (2025-2035), will provide 15 round trips between Marseille and Nice, twice as many as today.
  • Two Regio 2N Omneo trainsets attached to each other will offer 800 seats, including 100 on folding seats, compared with 600 today.
  • transdev is beginning to build up its team, which will comprise 180 to 200 employees to operate this line.

Mobility: Europcar and Volkswagen step up joint projects - 15/09/2023
  • Europcar is to acquire 51% of Euromobil, Volkswagen's car rental business in Germany.
  • Euromobil employs 400 people and provides car rental services at the group's 2,000 dealerships in Germany.
  • Europcar and Volkswagen plan to exchange know-how and provide mutual assistance in fleet management.
  • Europcar is working with Volkswagen on a project for an all-in-one mobile application combining various mobility services.
Bard, Google's answer to ChatGPT - 18/07/2023
  • Google's chatbot Bard is now available in Europe and Brazil.
  • The service is now available in over 40 languages, including French, Arabic and German.
  • The service has been launched in 180 other countries (only in English, Japanese or Korean).
  • Bard is based on the analysis of billions of online texts and up-to-date news data, unlike its competitor ChatGPT, whose data ends in 2021.
A former Citroën and Volkswagen executive at the wheel of Europcar - 17/07/2023
  • Since 2022, Europcar has been owned by a trio consisting of the Volkswagen group (majority shareholder with two-thirds), the Attestor fund and the Dutch Pon group.
  • Europcar has had to face up to a 2 billion debt burden in recent years.
  • The company was saved from insolvency during the health crisis of 2020 thanks to loans guaranteed by the French and Spanish governments.
BlaBlaCar to double revenues by 2022 - 06/07/2023
  • BlaBlaCar sales in 2022: 197 million euros, in 2021: 100 million euros, in 2019: 130 million euros, in 2020: 80 million euros
  • Organic growth target for 2023: 30%
  • BlaBlaCar's sales represent around 20% of its total sales volume
  • Offer available in 22 countries
  • Number of bus operators integrated into the BlaBlaCar platform: over 4,000
  • Growth rate in emerging markets such as Mexico, Brazil and India: between 50% and 100%
  • Share of buses in total BlaBlaCar passengers worldwide: 20%
  • Bus share of BlaBlaCar passengers in France: 35%.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Société nationale des chemins de fer français (SNCF)
STEP (Hype)

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