Content of the study:
The self-service scooter market - France

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MARKET OVERVIEW

1.1 Definition and scope of the study

The self-service or free-floating scootermarket concerns the urban mobility service offered by electric scootersin recent years, the market for micro-mobility (up to 6 km of travel distance) - which includes the market for scooters - has grown which includes self-service scooters - has seen the use of personal mobility devices (PMDs) become more widespread and amplified after the health crisis in particular.

Free-floating scooters are available for rent and can be used/dropped off at their convenience. This service is made available and is operable via the use of a mobile application and a QR Code allowing the unlocking of the scooter. As far as the French market is concerned, the service costs a pre-announced price that corresponds to a rate per minute traveled.

This ease of use has made it a huge success and thus in 2018 a multiplicity of players have invested the market offering an equivalent service and thus being able to differentiate themselves only by the price offered to users. The hypercompetitiveness of the price has led to the exit of many players from the market, as they were unable to generate profit and intensified the phenomenon of concentration. Today, only a few players have managed to stay on this market, such as Lime, Dott or Tier (the only players still existing in Paris, while they were 12 in 2018). Thus, following a phase of anarchic development, the self-service electric scooter market is regulating itself and could reach 25 to 30 billion dollars on the European and American markets alone, according to the consulting firm BCG.

in addition to this ultra-competitive scheme, there is an ever-increasing amount of regulation to control the practice and protect users. For example, in November 2022, the Paris City Council is threatening not to renew the contracts of the three operators if they do not implement a number of measures.

1.2 A global market with great growth prospects

According to the Boston Consulting Group(***), the global self-service electric scooter market is expected to be worth between US$** billion and US$** billion by **** .

Distribution of the self-service electric scooter market by world region World, ****, % of market by value Source: ****

The chart below highlights the breakdown by world region, with Europe ...

1.3 European and French markets

state of the European market in ****

The use of shared mobility has increased by **% compared to ****. ***,*** vehicles are now present in the ** European cities analyzed by Fluctuo: an increase of **%. *** services are offered.

Distribution of the European shared-vehicle fleet Europe, ****, as a % of total Source: ****

Scooters represent **% of the vehicles deployed ...

ANALYSIS OF THE DEMAND

2.1 User profile

The use of electric scooters has evolved over the last few years: even if leisure remains the primary reason for using self-service scooters, business and commuting account for **% of usage.

Use of self-service scooters France, ****, in % Source: ****

Conducted in **** in partnership with Smart Mobility Lab and OpinionWay, the Mobiprox Observatory study ...

2.2 Comparative study of different urban mobility services

Distribution of the number of trips made using shared mobility France, ****, in % of number of trips Source: ****

The majority of trips (***) are made by bikes shared in stations, followed by free-floating electric scooters with **% of trips. More than ***,*** trips were made in ****.

Nevertheless, in terms of value, electric scooters dominate the ...

MARKET STRUCTURE

3.1 Market value chain

3.2 A market that is consolidating and structuring itself around a handful of players

In ****, there were ** companies in France offering free-floating services, all of them present in Paris and some in * other French cities: Lyon, Marseille, Bordeaux and Angers. Some attempts ended in failure, such as Lime in Toulouse or Bordeaux, or Wind in Nantes. [***]

The tendering process has changed the situation completely since ...

3.3 A business model that impacts the profitability of the main players

In ****, consulting firm BCG raised the issue of the uncertain profitability of startups in the sector.

Indeed, operators had to focus on expanding their user base at launch to gain market share and profitability was only the next step in their development.

By estimating the lifespan of scooters at * months with ...

ANALYSIS OF THE OFFER

4.1 Analysis of self-service scooter supply

Comparison of self-service in Paris

4.2 Innovations and supply trends

Constant innovations to improve safety

To make users safer, operators have implemented changes within the scooters themselves: lower deck for better support, detection system for sidewalks and risky areas.

More sustainable scooters

Lime and zero-emissions: implementation of zero-emission vehicles (***). They plan to replace all non-all-electric vehicles by ****. Similarly, across the value ...

REGULATION

5.1 Regulatory framework

The LOM Law to structure the market and an entry into the highway code for EDPM

The Mobility Orientation Law was published in the Official Journal on December **, ****. This law transforms mobility policy in depth, with a simple objective: daily transportation that is easier, less expensive and cleaner. But it also ...

POSITIONING OF THE ACTORS

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Reviews (5)

Reviews (5)

The electric bicycle market - France

Publicado en 05/10/2022 by Inès Duffort

Excellente étude, bien sourcée et structurée. Cela m'a beaucoup aidée dans ma recherche.


Businesscoot Response:

Merci Inès pour votre retour! Nous sommes heureux d'avoir été à la hauteur de vos attentes.

The subscription box market - France

Publicado en 25/08/2022 by Karine Dano

Very interesting study on a market that has been evolving for 10 years.


Businesscoot Response:

Thank you Karine for your opinion!

The electric bicycle market - France

Publicado en 14/03/2022 by Patrick Fusillier

Perfect! It's exactly what I expected in terms of structure and content (quantified).

The subscription box market - France

Publicado en 07/01/2022 by Claire Doin

This market, a sub-segment of e-commerce, is a real new adventure. The estimates of its size and its extremely strong growth prospects are surprising The interview with the founder of Grenadia is truly amazing


Businesscoot Response:

Hello Claire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The electric bicycle market - France

Publicado en 25/11/2021 by Dominique Sallez Vansuypeene - DSW AUDIT ET CONSEIL

Synthetic - straight to the point - I appreciate targeted studies on micro markets


Businesscoot Response:

Hello Dominique, Thank you for your feedback, we are very happy that you appreciated our study and that it saved you precious time.

Customer cases and references

Customer cases and references
La pépite Interview
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BFM Business

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Paul-Alexis Kebabtchieff
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Boston Consulting Group

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Marie Guibart
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Kea Partners

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Elaine, Durand
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Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Metro

Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

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