Buy the full study
Summary of our market study
The market for electric scooters is worth around €380 million, with 680,000 scooters sold
Market growth is driven by environmental concerns and the search for sustainable mobility solutions.
Growing popularity of electric scooters
The market is growing. Electric scooters are appreciated for their maneuverability, affordability and low maintenance requirements.
In 2023, the market recorded sales of around 680,000 units, representing a market value of around 280 million euros. The market has fallen sharply compared with 2022 (€345 million and 900,000 scooters).
Electric scooters account for two-thirds of sales of micro-mobility equipment.
The majority of users are men, with an average age of around thirty, who use them for their daily commute.
The risk of accidents remains present, with approximately 23% of owners having had a fall or accident.
Key players in the electric scooter market
- The main manufacturers are Chinese companies Xiaomi
- Segway-Ninebot - industry innovator
- E-Twow
- Kaabo
- Weebot
- Oxelo brand of Decathlon
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1 Definition and scope of the study
An electric scooter (or e-scooter) is a classic scooter equipped with an electric motor that allows the user to move effortlessly. It is part of what is commonly called NIEV, or New Individual Electric Vehicles, like the electric bike, the electric single wheel or the hoverboard.
The electric scooter is a mobility solution that is well suited to the new challenges of urban mobility because it can be sustainable, intermodal, light, or shared. There are two types of users of electric scooters:
- users that have their own electric scooter: a growing number.
- users of self-service scooter rental solutions: the practice has so far developed massively via this solution.
The study focuses on the first segment; but another study is available on self-service electric scooters (Businesscoot).
The sale of electric scooters worldwide is growing rapidly despite competition from free-floating scooter operators and is expected to continue to grow at a CAGR of 9.9% by 2030. The growth in the use of electric scooters is explained by the importance of environmental concern and the search for new, more sustainable means of transport.
In France, the market is also growing strongly (+42% of sales in volume between 2020 and 2021) and relies on a high level of competition between the various manufacturers and distributors. While the French market remains highly dependent on foreign raw materials, some players are trying to establish themselves and offer a "made in France" e-scooter, more ecological and more efficient. While the users are more and more numerous, the dangers of the use of this type of vehicles persist and must therefore be subjected to increasingly strict regulations.
List of charts presented in this market study
- World market for electric scooters
- Evolution of electric scooter sales
- Breakdown of sales by value of the main micro-mobility devices
- Breakdown of sales volume of the main micro-mobility devices
- Average monthly retail prices for diesel fuel (1 Litre)
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Decathlon: all the 2023 performance figures - 05/04/2024
- - Worldwide sales 2023: 15.6 billion euros, up +4.4% on 2022
- - Decathlon presence: 78 countries.
- - Number of products sold worldwide last year: 1.19 billion.
- - Share of digital sales: 17.4%
- - Sales in France: 4.752 billion euros, up +1.24% on 2022.
- - Total number of stores worldwide: 1,749, including 319 in France.
- - Total number of employees: 101,000, including 24,000 in France.
Decathlon revolutionizes itself to become a global brand - 13/03/2024
- - Company sales: 15.4 billion euros
- - Number of stores: Over 1700
- - Presence in 69 countries
- - Number of brands developed by employees : Over 70
- - Number of disciplines covered by brands: Around one hundred
- - Focus on product-related services: rental, second-hand, subscription, recycling, etc.
Decathlon sells store premises for 600 million euros - 12/12/2023
- The network has 1,751 stores worldwide.
- Décathlon has just sold the walls of 90 of its stores for 600 million euros.
- The decision was taken to remove many of the company's brands from the shelves. Of the current 49 stores, only around 15 are expected to remain by next year.
- The recent acquisition of Bergfreunde.de, a German online retailer of mountain sports equipment.
Xiaomi prepares its grand entrance into the automotive world - 22/11/2023
- Xiaomi will launch its first electric vehicle model early next year.
- The vehicle will be a five-seat sedan.
- The car, dubbed "SU7", will be powered by batteries from CATL or BYD. Xiaomi has partnered with several manufacturers, including BAIC.
- The vehicle could be manufactured in a new Xiaomi factory on the outskirts of Beijing, which would have an initial annual production capacity of 150,000 units.
- Huawei, seeking to diversify its activities, has also entered the automotive sector.
Decathlon: camping aisles looted in Israel after Hamas raid amas - 17/10/2023
- Number of Decathlon employees in Israel: 500
- Number of Decathlon stores in Israel: 10
- Most popular sector: Camping
15.000 Parisian scooters on the move - 02/08/2023
- 15,000 scooters operated in Paris by Dott, Lime and Tier Mobility.
- Lime plans to transfer its fleet to Lille, Copenhagen, London or Germany, and to maintain a fleet of 10,000 bikes in Paris.
- Dott has withdrawn 5,000 scooters from Paris at a rate of 500 a week, which will be sent to Bordeaux, Belgium or Tel Aviv.
- Tier Mobility will transfer a third of its fleet to 80 communes in the Île-de-France region, while the rest will be sent to Germany or Poland.
- Paris is the first European capital to completely ban self-service scooters.
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the electric scooter market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
