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1.1 Definition and scope of study

The car rental market concerns all transactions between companies and individuals which allow to borrow a vehicle over a fixed period of time . A distinction is usually made between short rentals and long-term leases or leasing. 

Short-term rental activities include carsharing defined by the Ministry of Ecological and Solidarity Transition as "the sharing of a vehicle or a number of motorized land transport vehicles for the benefit of users who are subscribers or authorised by person managing the vehicles. ».

This study focuses exclusively on short-term rental of passenger cars and light commercial vehicles, governed by iNSEE NAF code 77.11A as well as to the activities car-sharing that we associate with the same code of this nomenclature.

The global car rental market is very dynamic and growing, and the French market is at the top of the European ranking with the German market. The industry presents a competitive context and with the growing market share of the carsharing or shared mobility, the historical market players are obliged to renew their services and boost their offer [ Auto-Infos ]. 

The price of the rental is a determining factor and completely transparent thanks to the many car rental comparators.

1.2 A fast-growing global market

The short-term rental market represents **.** billion dollars in **** according to a study by the firm Zion Market Research with a expected average annual growth rate of **.**% over the period ****-****.  

This figure is corroborated by the consulting firm Nedrelid Corporate Advisory, which states a total turnover of ** billion in **** .

                                          Source: ...

1.3 The French market growing and leading in Europe

France, leader in Europe

In the European Union, the consulting firm specialising in car rental Nedrelid Corporate Advisory indicates a turnover of approximately ** billion euros in ****

France leads the European countries with a turnover of €*.* billion, closely followed by Germany (***).

Source: ****

Sixt, a long-standing German car rental company, is the leading ...


2.1 A continuously growing demand for car rental between 2011 and 2016

In ****, *.* million customers have used car rental services in France, an average increase of *.*% per year since ****

                   Source: ****

2.2 Renting appeals mainly to relatively old individuals

The ** age group has the highest proportion of people using car rental since **% of them have used these services at least once

Young people are less present in this market, only **% of **-** year olds have already rented a rental car in **** . [***]

This is partly due to the price increases of ...

2.3 Cyclical demand and changing booking times

The average rental period decreased from *.* days in **** to * days in **** according to nAFA

In addition, the share of very short term rentals, i.e. less than one day, has increased significantly in recent years, from **% in **** to **% in **** [***].

The car rental market is highly cyclical in its demand, with peaks ...

2.4 The popularity of car-sharing

Carsharing is a suitcase word that actually includes different major segments:

CtoC platforms such as the Drivy application, which make it possible to connect individuals who are inclined to rent their personal car with other individuals Car-sharing financed by cities This service is limited to a certain geographical area and can ...


3.1 Concentration and competition in the market

Europcar is the leader in the French market, with a **% market share in **** followed by Avis Budget and Hertz [***]. In total, the top five companies (***).

More generally, in **** there were about *,*** car rental establishments and brands in France, *** of which (***)

The development of car-sharing solutions in cities with the arrival of ...

3.2 Two types of branch networks

According to a report by nAFA Short-term rental companies organize their branch networks according to several mechanisms:

By branch These signs are then in the name of the parent company, and are generally located in stations and airports By franchises then which are independent brands under the franchisor's brand.

In ****, the ...

3.3 The popularity of comparators and online booking services

Customers are increasingly inclined to book a rental car via Internet . This represented **% of bookings in **** according to a study GMV Consulting then **% directly in the branch . These figures were **% and **% respectively in the previous study conducted by GMV Consulting, dating from ****.

The bookings via mobile application have recorded the highest ...

3.4 Collaborations and partnerships that are crucial for the development of the activity

Traditionally, agencies are located in stations, airports and hotels

The main market players are usually present in the places linked to transport, namely airports and railway stations . Half of the agencies Notices are for example located in airports all over the world[***]

On the hotel side, the Europcar group is present ...


4.1 Range of cars

Passenger cars and light commercial vehicles

Car rental is governed by the APE/NAF **.**A code and includes "cars and other light motor vehicles". Different classes of cars are then distinguished, and some companies, like ADA, have specialized in light commercial vehicles (***)

The share of utility rental sales represented, in ****, **% of ...

4.2 Average prices recorded

A study carried out by the site, and published in the newspaper the Parisian indicates that the rental of a category B car in France costs on average ***€ per week in July and August (***) . However, there are wide disparities according to geographical region, rental dates and vehicle models.

A ...

4.3 Formules et tarifs des solutions d'autopartage

Le réseau d’autopartage Citiz, présent dans plus de *** villes en France avec * *** véhicules partagés, propose plusieurs formules d’abonnements dont le prix varie en fonction du nombre d’heures d’utilisation dans le mois, de la durée et la distance parcourue et de la catégorie ...


5.1 L'encadrement de la location entre professionnels et particuliers

Le site recense la réglementation en vigueur pour les entreprises de locations de voitures, ainsi que pour les particuliers et entreprises utilisant ses services.

Pour tout loueur, l’inscription au registre du commerce et des sociétés est obligatoire. 

Pour le locataire, être âgé de ** ans et ...

5.2 La Location entre particuliers

La location de véhicule entre deux particuliers n’est pas régie par les mêmes textes en vigueur, puisque le code de la consommation ne s’applique qu’aux contrats entre entreprises et particuliers. 

Pour l’autopartage en CtoC, c’est le droit général des obligations issu ...


6.1 Segmentation

  • Europcar Mobility Group
  • Hertz
  • Avis Budget Group
  • Sixt
  • Drivy
  • Ouicar
  • Citiz
  • Ubeeqo
  • PSA

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chargé d'études économiques, Xerfi

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
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PhD Industrial transformations

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Pierre D.


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Ross Alumni Club France

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Analyste de marché chez Businesscoot

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Market Research Analyst

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Market Research Analyst @Businesscoot

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