the car rental market

Update 28/02/2020


1.1 Definition and scope of study

The car rental market concerns all transactions between companies and individuals which allow to borrow a vehicle over a fixed period of time . A distinction is usually made between short rentals and long-term leases or leasing. 

Short-term rental activities include carsharing defined by the Ministry of Ecological and Solidarity Transition as "the sharing of a vehicle or a number of motorized land transport vehicles for the benefit of users who are subscribers or authorised by person managing the vehicles. ».

This study focuses exclusively on short-term rental of passenger cars and light commercial vehicles, governed by iNSEE NAF code 77.11A as well as to the activities car-sharing that we associate with the same code of this nomenclature.

The global car rental market is very dynamic and growing, and the French market is at the top of the European ranking with the German market. The industry presents a competitive context and with the growing market share of the carsharing or shared mobility, the historical market players are obliged to renew their services and boost their offer [ Auto-Infos ]. 


The price of the rental is a determining factor and completely transparent thanks to the many car rental comparators.

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chargé d'études économiques, Xerfi

Hugo Schott

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MS Media, Arts & Creation - HEC

Guillaume Belie

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