Summary of our market study

The French road sign market is estimated by the Syndicat des Équipements de la Route (SER) at nearly 2 billion euros.

The global road signage market has seen growth driven mainly by the development of road networks in Asia-Pacific countries, with China playing an important role in this expansion due to the ongoing construction of a modern road infrastructure. The market has reached a value of around 45 billion US dollars, and is estimated to be growing at an average annual rate of 0.31%.

By contrast, North America, with the largest market share, and Europe were characterized as renewal markets.

Since 2020, the French road signage market has been stable, driven by demand from public services. Mayors and departmental councils have become more aware of the importance of adequate signage for road safety.

The French road signage market

In France, the road signage market is an essential part of the wider road equipment sector, which includes user information on rules, directions, hazards and heritage enhancement.

The market involves a variety of players such as manufacturing plants, design agencies, construction groups, specialist companies, and a range of customers from the state to private entities.

Many French players focus primarily on the domestic market, with exports accounting for only a small proportion of their sales.

The French market is driven by public services, with the Syndicat des Équipements de la Route (SER) reporting healthy sales of nearly 2 billion euros.

Demand for road signs is strongly influenced by legislation and local authorities' ability to finance them.

The French road network, which extends over 650,000 to 700,000 km of communal roads and over 350,000 km managed by the départements, requires a significant number of traffic signs. A high percentage of traffic takes place on smaller, communal roads which, although very busy, tend to be less well maintained. More than half of all personal injury accidents occurred on these roads, indicating a high demand for updated road signs.

Although almost all departmental councils and town halls recognize the need for road heritage for safety, a large majority of town halls appear not to have updated their inventory for more than five years.

Industry players

  • Aximum - subsidiary of the Bouygues group
  • AER - an Eiffage subsidiary offering a full range of road marking and signage services
  • Signaux Girod - brand created in 1957
  • SVMS - Vinci subsidiary resulting from the merger of Signature Industrie and Signature Traffic System
  • Lacroix City - a major player in the sector
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Summary and extracts

1 Market overview

1.1 Presentation and definition of the market

The road signs represent one of the 6 major poles of road equipment. They are objects whose purpose is to inform road users about rules of conduct, location, potential dangers and to highlight the heritage

The players in the road sign market are sign manufacturing plants, graphic designers, building and public works groups, specialised companies, the State, departmental councils, town halls, but also private companies, motorway companies and port companies

The world market is seeing its growth driven by the development of road networks in Asia-Pacific countries and the demand for renewal of an already old fleet in European and North American countries

The French market is a highly structured market, dominated by traditional players and construction groups. The market is stable and the sector's turnover is slightly up over the last five years. The traditional players (large groups or small players) are for the most part focused solely on the French market, which they are the only ones to supply and generate very little of their turnover from exports

Mayors and departmental councils are more and more aware of the importance of caring for their signage park of signage. Indeed, it appears that an efficient heritage is a key to safety on the road but also an encouraging factor for the city's economy.

Signalling players have now understood that a good understanding of the sector and its professions is correlated with better economic activity Thus, they seek to enhance the value of specialized training and concrete actions carried out by the sector.



List of charts presented in this market study

  • Taille et prospective du marché des panneaux de signalisation (imprimés)
  • Évolution du chiffre d'affaires des équipements de la route
  • Balance commerciale des panneaux de signalisation
  • Évolution du chiffre d'affaires des sociétés d'autoroutes
  • Évolution des longueurs des réseaux de routes
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Latest news

Lacroix City regulates traffic and lighting - 25/04/2023
  • Lacroix City sales: 109 million euros.
  • 400 employees at Lacroix City.
  • Growth in street lighting business: 27% by 2022.
  • Contract to replace 70,000 to 100,000 lights in Flanders, Belgium.
  • lighting accounts for 40% of local authority energy expenditure.
  • 50% to 60% savings by replacing conventional bulbs with LEDs.
  • additional savings of 80% to 90% thanks to remote lighting management. Adoption of LED lighting in a third of French municipalities.
  • Rate of adoption of remote lighting management: 10% to 15%
E-commerce: Prozon launches into traffic signs - 07/04/2023
  • Prozon was founded by Gabriel Guiral, an entrepreneur in his thirties.
  • The Prozon website was launched three years ago, and now boasts over 30,000 customers, including local authorities and businesses.
  • Prozon posted sales of 5 million euros last year, double the previous year's figure.
  • The Prozon catalog currently lists just 2,000 products, but plans to grow to almost 25,000 within three years.
  • The market for products offered by Prozon is worth around 15 billion euros.
  • Prozon forecasts sales of 15 million euros this year, rising to 50 million in 2025 and 200 million two years later.
Lacroix puts its road sign manufacturing business up for sale - 01/03/2023
  • A historic turning point for Lacroix, which has just put up for sale its historic manufacture of road signs created in 1930.
  • The signage segment up for sale will generate sales of €55 million out of a total of €707.8 million in 2022, employ 315 people and control 25% of the French signage market
  • The group has continued to diversify, notably in the electronics industry, "smart city" activities and connected objects for industry.
  • The group achieved growth of 41.1% thanks to the acquisition of American electronics manufacturer Firstronics

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Lacroix Groupe
Signaux Girod
Aximum (Colas)
Signature (Eurovia)
Nadia Groupe
Sud Ouest Signalisation
Helios Groupe
JC Decaux Groupe

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