1.1 Presentation and definition of the market
The road signs represent one of the 6 major poles of road equipment. They are objects whose purpose is to inform road users about rules of conduct, location, potential dangers and to highlight the heritage
The players in the road sign market are sign manufacturing plants, graphic designers, building and public works groups, specialised companies, the State, departmental councils, town halls, but also private companies, motorway companies and port companies
The world market is seeing its growth driven by the development of road networks in Asia-Pacific countries and the demand for renewal of an already old fleet in European and North American countries
The French market is a highly structured market, dominated by traditional players and construction groups. The market is stable and the sector's turnover is slightly up over the last five years. The traditional players (large groups or small players) are for the most part focused solely on the French market, which they are the only ones to supply and generate very little of their turnover from exports
Mayors and departmental councils are more and more aware of the importance of caring for their signage park of signage. Indeed, it appears that an efficient heritage is a key to safety on the road but also an encouraging factor for the city's economy.
Signalling players have now understood that a good understanding of the sector and its professions is correlated with better economic activity Thus, they seek to enhance the value of specialized training and concrete actions carried out by the sector.
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